In 1957, Leon Festinger proposed the theory of cognitive dissonance, suggesting that people desire mental consistency and experience discomfort when their cognitions (thoughts, beliefs, attitudes) clash with each other or their actions. For instance, a smoker who knows smoking is harmful experiences dissonance.
The 1959 Festinger and Carlsmith experiment demonstrated the power of cognitive dissonance in persuasion. Participants performed a boring task and were paid either $1 or $20 to tell others it was enjoyable. Those paid $1, experiencing greater dissonance due to insufficient justification, were more persuasive, highlighting how dissonance drives self-persuasion.
Starting in 1961, the Milgram experiment explored obedience to authority. Participants, acting as "teachers," were told to administer electric shocks to "learners" (actors) for wrong answers. The study showed a disturbing willingness to inflict pain on others when instructed by an authority figure, even when seemingly causing harm.
Friestad and Wright introduced the Persuasion Knowledge Model (PKM) in 1994. This model provides a framework for understanding how individuals acquire and utilize knowledge about persuasion tactics in everyday life, emphasizing the interaction between common knowledge and scientific understanding of persuasion.
The letter S in both uppercase and lowercase forms is...
Brian Robinson Jr known as B Rob is a professional football running back for the Washington Commanders He played college...
Robert Saleh is an American football coach notable for his defensive expertise He served as the head coach of the...
7 days ago Olivia Culpo's Daughter's Athleticism, Sophia Culpo's Relationship Ends After Two Years
2 minutes ago Falcons' Divine Deablo hailed as impactful free-agent signing; arm length key to success.
6 days ago Michael Penix Jr.: Falcons' Confidence, MNF Debut, and Breaking Franchise History
Brian Daboll is the current head coach of the New York Giants in the NFL His extensive coaching career includes...
Charlie Kirk is an American right-wing political activist entrepreneur and...
Paula White-Cain is a prominent American televangelist and key figure...
Candace Owens is an American political commentator and author known...
XXXTentacion born Jahseh Dwayne Ricardo Onfroy was a controversial yet...
William Franklin Graham III commonly known as Franklin Graham is...
Chuck Schumer is the senior United States Senator from New...