Planet Fitness is a large American fitness center franchisor and operator with approximately 2,600 locations across the United States, Canada, Dominican Republic, Panama, Mexico, and Australia. Positioned as a "Judgement Free Zone," it targets beginner and casual gym-goers. The company distinguishes itself by fostering a non-intimidating atmosphere and typically offers affordable membership options.
In 1992, Michael and Marc Grondahl, the founders of Planet Fitness, acquired a struggling Gold's Gym franchise in Dover, New Hampshire.
In 1993, Rick Berks started his own Planet Fitness gym in Sunrise, Florida.
In 2002, Michael and Marc Grondahl purchased the rights to the name Planet Fitness from Rick Berks and renamed their franchise.
In 2003, Planet Fitness opened its first franchised location in Florida.
In 2010, Men's Health magazine called Planet Fitness "the worst gym in America" due to their prohibition of certain weightlifting exercises.
In 2013, TSG Consumer Partners LLC became an equity partner in the Planet Fitness franchise, Michael Grondahl stepped down as CEO, and was succeeded by Chris Rondeau.
In March 2015, the "Judgement Free Zone" policy was expanded to allow trans women to use the women's locker room, based on their self-reported gender identity.
On August 6, 2015, Planet Fitness became a public company.
In March 2020, Planet Fitness faced criticism for continuing to charge membership dues despite the nationwide closure of all its facilities due to the onset of the COVID-19 pandemic.
In September 2024, National Fitness Partners acquired over 20 Planet Fitness Clubs across the United States.
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