Polestar, a Swedish electric vehicle manufacturer, operates as a subsidiary of Volvo Cars and has its headquarters in Torslanda, near Gothenburg, Sweden. Production facilities for Polestar vehicles are located in several countries, including China, the US, and South Korea. These facilities are owned by either Volvo Cars or its parent company, Geely Holding.
Polestar's collaboration with Volvo dates back to 1996, initially involving racing Volvo cars and contributing to the development of race cars for Cyan Racing.
Polestar's roots can be traced back to 1996 when Flash Engineering, a Swedish motorsport team competing in the Scandinavian Touring Car Championship, was founded.
The origins of Polestar can be traced to 1996 with the establishment of Flash Engineering, a Swedish racing team participating in the Swedish Touring Car Championship (STCC).
Flash Engineering was sold and rebranded as Polestar Racing in 2005. This marked the beginning of Polestar's association with performance tuning and modification of Volvo cars.
In 2009, Polestar solidified its partnership with Volvo, becoming the official partner for modifying existing Volvo models under the Polestar Performance brand.
Polestar ventured into prototype cars in 2010 with the C30 Polestar Performance Concept Prototype. This high-performance concept boasted over 400 bhp (300 kW) and 510 N⋅m (380 lbf⋅ft) of torque.
June 2012 witnessed the introduction of the Volvo S60 Polestar Concept, a powerful successor to the C30 Polestar. This concept featured a modified T6 engine delivering 508 BHP, achieving 0-100 km/h (0-62 mph) in 3.9 seconds and a top speed exceeding 300 km/h (190 mph).
Volvo's Concept Coupé, unveiled in 2013, served as a design inspiration for the Polestar 1, demonstrating the brand's commitment to sleek and stylish electric vehicles.
In 2014, Polestar's expertise extended to the development of a V8-powered Volvo S60 for the Australian V8 Supercars series, showcasing their capabilities in high-performance motorsport.
In July 2015, Volvo Cars acquired the Polestar brand, marking a turning point in Polestar's journey. The racing team was renamed Cyan Racing but retained its close relationship with Volvo.
In July 2015, Volvo Cars fully acquired Polestar, solidifying their relationship and paving the way for Polestar to become a dedicated electric vehicle brand.
As part of the V8 Supercars program, Robert Dahlgren was seconded to Australia in 2014. His involvement in the program concluded at the end of 2016.
In a significant move in October 2017, Volvo Cars and Geely Holding declared Polestar as a standalone brand with a clear focus on electric vehicles.
The foundation for the current Polestar was laid in 2017 with the formation of a UK-based holding company jointly by Volvo Cars and Geely Holding Group, setting the stage for Polestar's focus on electric vehicles.
February 2019 witnessed the unveiling of Polestar's second electric car, the Polestar 2. It marked Polestar's entry into the electric fastback market.
In July 2019, Citroën initiated legal action against Polestar, alleging that Polestar's logo, which also featured chevrons, bore too close a resemblance to Citroën and DS Automobiles' logos.
Production of the Polestar 1 commenced in 2019 at a dedicated Polestar Production Centre in Chengdu, China. This marked the beginning of Polestar's journey as an independent electric car manufacturer.
The French court ruled in favor of Citroën in June 2020, prohibiting the sale of Polestar vehicles in France due to the logo dispute.
The legal battle continued, and in December 2021, the sales ban on Polestar vehicles in France remained in effect.
After a successful run, the production of the Polestar 1 concluded in 2021, marking the end of an era for the pioneering electric coupé.
In March 2022, Polestar unveiled an exciting roadster concept, the Polestar O2, showcasing the brand's exploration of open-top electric mobility.
A significant milestone for Polestar occurred in June 2022 when its shares began trading on the Nasdaq exchange under the symbol PSNY.
Building on the success of the O2 concept, Polestar announced the Polestar 6 roadster in August 2022. This production model is expected to launch in 2026.
Expanding its technological reach, Polestar announced a partnership with Candela in August 2022. Polestar would supply batteries and charging technology for Candela's electric hydrofoil boats.
After a protracted legal dispute, Citroën and Polestar reached a settlement in September 2022, paving the way for Polestar's potential entry into the French market.
A limited-edition high-performance variant of the Polestar 2, the BST edition 270, was released in 2022. With a limited production run of 270 units.
In 2023, Polestar announced the construction of a new, state-of-the-art headquarters in Gothenburg, spanning an impressive 80,000 square meters (860,000 square feet).
The Polestar 2 is slated for a significant mid-life refresh for the 2024 model year. Key updates include a transition to rear-wheel drive for the single-motor variant, performance enhancements, cosmetic changes, and the integration of the "SmartZone" front-end design.
Volvo plans to reduce its stake in Polestar from 48.3% to approximately 18% by the third quarter of 2024, transferring its shares to Geely Holding.
Polestar has set a target of 2026 for the start of production for the highly anticipated Polestar 6 roadster.