Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American entrepreneur, YouTuber and singer, and the founder and owner of Jeffree Star Cosmetics.
Star's music career as an electronica and pop vocalist began when he befriended Peaches' drummer Samantha Maloney, who encouraged him to make music. During the summer of 2007, Star was advertised as a part of the True Colors Tour 2007, which traveled through 15 cities in the United States and Canada. The tour, sponsored by the LGBT Logo channel, began on June 8, 2007, to coincide with Pride month.
In 2009, Star released his first and only studio album, Beauty Killer, which included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga". However, Star abruptly left the music industry in 2013 due to legal issues Akon was facing between 2007 and 2010.
In 2010, Star called BOTDF member Dahvie Vanity, who was arrested in 2009 on sexual assault charges, a "child fucker", tweeting that he "saw ... Dahvie bring under age girls to his hotel room. 100% ILLEGAL." Later tweets show Star telling people to "get over the negativity" against Vanity, and promoting a BOTDF album. He was accused of associating with Vanity despite knowing about sexual assault allegations to profit off Vanity's continued success. Following a HuffPost report detailing sexual assault – before and after 2010 – against 21 individuals (many of whom were minors), Chris Hansen of To Catch A Predator started covering the story. Speaking to Hansen on YouTube, Star said he had no knowledge of any inappropriate activity between Vanity and underage girls while they were worked together, and that his tweets were just based on hearsay.
Star released his first and only studio album Beauty Killer in 2009, which peaked at number 7 on the US Billboard Top Electronic Albums chart. The album included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga"—with plans to release a second album. However, it was never released and Star abruptly left the music industry in 2013 under unclear circumstances. He later described signing to Akon's record label as "the biggest mistake I've ever made."
He appeared in the second version of Kesha's music video for her single "Take It Off" in 2010. Star has worked with several other musical performers, including Blood on the Dance Floor, Deuce, Millionaires, and Larry Tee.
In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics. In a five-part docuseries by Shane Dawson, Star stated that the end of his music career had left him essentially bankrupt, and that he had used his remaining savings to start his makeup brand. Star began promoting the brand through videos published on YouTube, leading to the success of his YouTube channel, with 17.4 million subscribers and over 23 billion views as of August 2020. Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space." His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, clothing, and accessories, such as mirrors and make up bags. The first East Coast location to carry the cosmetics line was a Morphe Cosmetics store at the Westfield Garden State Plaza in Paramus, New Jersey on August 11, 2018. Star has since launched several new collections, such as the "Blue Blood" eyeshadow palette.
In November 2014, he founded the company Jeffree Star Cosmetics. In 2018, Star earned $18 million from his YouTube endeavors alone, according to Forbes. That was enough to make him the fifth-highest-paid YouTube star as of December 2018.
Nathan Schwandt was Jeffree's boyfriend from ca. 2015 to January 2020. Star claims to not drink alcohol (despite previously tweeting about drinking vodka on multiple occasions ), smoke cigarettes or take hard drugs, although he does smoke cannabis (which is legal in California).
In June 2020, Star apologized after images and an archive of his former website ‘Lipstick Nazi’ resurfaced. The website featured swastikas alongside photos of Star engaging in self-harm.