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Jordan Matter

October 06, 1966

Jordan Matter (born October 6, 1966) is an American YouTuber and photographer. He produces content on the YouTube platform, primarily focusing on photography, dance, and vlogs. As of September 2025 Matter has over 33 million subscribers and 12.6 billion views on his YouTube channel.

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2006

Matter started his YouTube channel, "Jordan Matter," in 2006. He had 1.4 million subscribers in November 2018, which had increased to 13 million by October 2022. As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views. His online success has been attributed to his "10-Minute Photo Challenge" series, which he began filming during his photoshoots for his 2018 book, Born to Dance.

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2012

Matter first gained attention while working on his dance photography series, "Dancers Among Us", in which he photographed professional dancers striking poses and performing in public locations. He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company. Matter's photographs were published in 2012 in a book of the same name.

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2013

An exhibit of his photos, entitled Dancers Among Us: Photographs by Jordan Matter, was on display at the Savina Museum of Contemporary Art in Seoul in 2013 and the Hudson River Museum in 2015.

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2013

In 2013, following the completion of his Dancers Among Us series, Matter began photographing athletes in public, in a series titled "Athletes Among Us".

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September 2025

In September 2025, Jordan Matter launched the skincare brand Sincerely Yours with his daughter, Salish Matter, and beauty executive Julia Straus. Developed with dermatologists Mara Weinstein Velez, Robin Schaffran, and Longchuan Huang, the brand is aimed at teenagers with sensitive or developing skin and it is debuted exclusively at Sephora in the United States.

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September 2025

Matter lives in California with his wife, Lauren. They have two children, Hudson (born 2005) and Salish (born 2009), both of whom have their own channels with 2.1 million and 3 million subscribers respectively as of September 2025, whose videos he often appears in.

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