Olive Garden
December 13, 1982
Olive Garden started as a unit of General Mills, Inc. The first Olive Garden was opened on December 13, 1982, in Orlando. By 1989, there were 145 Olive Garden restaurants, making it the fastest-growing units in the General Mills restaurant division. Olive Garden restaurants were uniformly popular, and the chain's per-store sales soon matched former sister company Red Lobster. The company eventually became the largest chain of Italian-themed full-service restaurants in the United States.
1995
General Mills spun off its restaurant holdings as Darden Restaurants (named for Red Lobster founder Bill Darden), a stand-alone company, in 1995. Olive Garden is Darden's most value-oriented chain with an average 2009 check per person of $15.00 (USD) versus over $90 (USD) at its sibling Capital Grille.
1999
Newer restaurants are styled after a farmhouse in the town of Castellina in Chianti, Tuscany, on the grounds of the Rocca delle Macie winery. The farmhouse is home to the Riserva di Fizzano restaurant adjoining the company's Culinary Institute of Tuscany which was founded in 1999.
2010
In 2010, Olive Garden generated $3.3 billion in sales. Its closest competitor, Carrabba's Italian Grill, had generated $650.5 million in sales during the same year. By 2012, sales had decreased at Olive Garden. At the final quarter of 2011, sales at established Olive Garden locations had decreased by 2.5%. Chris Muller, the dean of the hospitality school of Boston University and a former restaurant professor at the University of Florida, said "What does Olive Garden stand for now? I don't know what it stands for." The Darden president and chief operating officer, said that Olive Garden at that point was "a beloved, but somewhat expected brand." The company unveiled a three course meal for $12.95 offer in an effort to try to stop the decline.
June 2010
In June 2010, Olive Garden began to import parts of menu formats from its sibling chain, Seasons 52; it began selling smaller dessert portions which it called "dolcini". These new products were modeled after Season 52's "mini-indulgences" product line.
2011
In 2011, Olive Garden implemented a mandatory tip-out program which enabled them to cut more employees' hourly wage to $2.13 an hour. In October 2012, Olive Garden became one of the first national restaurant chains to test converting most of its staff to part-time, aiming to limit the cost of paying for health care benefits for full-time employees.
February 2011
As part of a February 2011, Darden analyst conference, the parent group announced it intended to add more than 200 Olive Garden locations in the following few years. The announcement came after a previous announcement that the company would be expanding into potential new international markets for the chain, including the Middle East and Asia, due to the maturity of the North American market. The company also announced it would begin licensing franchising partnerships, a new direction for the chain and its parent which had traditionally relied on expansion via company-owned locations exclusively.
2013
In 2013, Olive Garden opened in Kuwait. It is located in The Avenues. In 2014, Olive Garden opened in Lima, Peru under the name Olive Italian Restaurant but with the same menu of the original name restaurants, and it is also located in a main avenue.
March 22, 2013
As of March 22, 2013, the company operates 891 restaurants globally. There are eight locations in Canada, which are Winnipeg, Manitoba (two); Calgary, Alberta; Edmonton, Alberta (two); Saskatoon, Saskatchewan; Regina, Saskatchewan; and Langley, British Columbia near Vancouver. In the 1990s, there had been at various times between 10 and 15 locations in Ontario, but they were all closed in the early 2000s.
2014
In 2014, Brazil received its first restaurant, which opened in terminal 3 of the Guarulhos International Airport in São Paulo.
2014
In the fall of 2013, Olive Garden started a promotion for the "Never Ending Pasta Bowl", where customers can eat all the pasta they want starting at $9.99. During the event, the restaurant served over 13 million bowls of pasta. In 2014, the restaurant continued the promotion but added the "Never Ending Pasta Pass", where customers can eat all the pasta they wanted during a seven-week period for $99. This promotion was limited to the first 1000 people to purchase the pass online. The Pasta Pass promotion has been offered every year since. In 2019 Olive Garden added the "Lifetime Pasta Pass" offered to first fifty diners to sign up for the never ending one. After granted the first pass selectees were then offered the chance to sign up for the second one.
2014
Parent company Darden also announced it was going to begin co-locating Olive Garden and sibling chain Red Lobster locations. The new format stores are designed for smaller market locations and will have separate entrances and dining areas but operate a single kitchen and support areas. The dining areas of the new format will be half the standard area found in more traditional Darden chains, but the actual building will be larger than stand-alone operations of the chain. Menus will also remain separate, with customers only able to order from the location they are seated in. In 2014, Darden Restaurants announced intentions to sell Red Lobster, therefore closing two Olive Garden and Red Lobster co-locations in Georgia and South Carolina, and converting the remaining four co-locations into stand-alone Olive Garden restaurants.
July 09, 2014
On July 9, 2014, Olive Garden launched a new logo and restaurant design. This included the addition of online ordering and smaller lunch portions.
September 2014
In September 2014, Starboard Value, an activist hedge fund that had acquired a significant portion of Darden's stock and was challenging Darden's management, released a 294-slide presentation assembled by its founder Jeff Smith, that focused on ways the company was wasting money and failing to satisfy customers. Chief among them was the shortcomings of Olive Garden, which earned considerable media attention. Starboard claimed they justified replacing Darden's directors in an upcoming election with a slate sponsored by the hedge fund.
2016
In 2016, an Olive Garden restaurant opened in Ecuador's biggest shopping mall, El Dorado, located in Guayaquil.
May 2018
In late 2012, two restaurants were opened in Mexico City: Interlomas and Reforma Ave. Currently, there are four restaurants in Mexico City; two in Monterrey, Nuevo León, and one in León, Guanajuato. In May 2018, Olive Garden opened two new restaurants in Gran Plaza, Guadalajara, Mexico and Cancun, Mexico.
August 2019
In August 2019, Darden responded to false claims that Olive Garden was financing Donald Trump's 2020 presidential campaign, stating: "We don’t know where this information came from, but it is incorrect. Our company does not donate to presidential candidates.” Financial records prove Olive Garden has not contributed to the campaign.
2020
In 2020, Olive Garden opened its first restaurant in the Philippines at Ayala Malls Manila Bay.
March 04, 2021
Olive Garden is an American casual dining restaurant chain specializing in Italian-American cuisine. It is a subsidiary of Darden Restaurants, Inc., which is headquartered in Orange County, Florida. As of March 4, 2021, Olive Garden operates 900 locations globally and accounts for $3.8 billion of the $6.9 billion revenue of parent Darden.
Early 2021
Olive Garden's original slogan was "Good Times, Great Salad, Olive Garden". This was used when their main advertising focus was unlimited salad. When unlimited soup and breadsticks were added to the menu, the slogan was changed to "When you're here, you're family". The new company slogan was inaugurated in early 2013 is "We're all family here".
