Xbox, a prominent video gaming brand owned by Microsoft, encompasses five generations of home consoles, a diverse library of games, and a comprehensive digital ecosystem. This includes the cloud-based gaming service Xbox Cloud Gaming, the online multiplayer platform Xbox network, and the subscription service Xbox Game Pass. Xbox, as a division of Microsoft Gaming, represents a significant player in the gaming industry.
The Atari Jaguar was discontinued in 1996, leaving a gap in the market that the original Xbox would later fill.
The Atari Jaguar, the last gaming console released by an American company before the original Xbox, was discontinued in 1996.
Sony Computer Entertainment announced the PlayStation 2 in 1999, positioning it as a central hub for home entertainment with its ability to play games, audio CDs, and video DVDs.
In November 2001, Microsoft entered the gaming console market with the release of the original Xbox in the United States.
On November 15, 2001, the original Xbox was released in North America, marking Microsoft's official entry into the gaming console market.
The year 2001 saw the release of the first Xbox controller, nicknamed "Fatty" or "Duke," featuring a bulky design, two analog sticks, and a pressure-sensitive D-pad, which was later replaced with a smaller, more ergonomic "Controller S."
The original Xbox was launched in Japan on February 22, 2002.
March 14, 2002, saw the release of the original Xbox in Australia and Europe.
Marking a pivotal moment in online gaming, Xbox Live launched globally on November 15, 2002, establishing a unified platform for gamers to connect, compete, and access online content.
In November 2002, Microsoft launched its online gaming service, Xbox Live, allowing players to connect and play games online.
The year 2002 marked the launch of Xbox Live online service, bundled with the Xbox Communicator headset. This headset, included in the Live Starter Kit, enabled in-game voice chat and connected to the controller, featuring a mute button and volume control.
Halo 2, a landmark title for the original Xbox, was released in November 2004 and quickly gained immense popularity, becoming a defining game for the console.
The Xbox 360 was unveiled to the public on MTV on May 12, 2005.
November 2005 marked the launch of the Xbox 360, Microsoft's successor to the original Xbox.
November 2005 saw the release of the Xbox 360 Wireless Headset alongside the Xbox 360 console. This first-party headset was designed specifically for the console and later saw special editions themed around games like Halo 3 and Halo: Reach.
Building upon its predecessor's success, the Xbox 360 controller debuted in 2005, featuring a refined design, improved ergonomics, and a dedicated "Guide" button for system navigation and Xbox Live access.
The Xbox 360, Microsoft's second gaming console, was released in 2005.
By May 2006, the original Xbox console had achieved sales exceeding 24 million units.
A special edition of the Xbox 360 Wireless Headset with a green and orange color scheme was released in September 2007 to coincide with the launch of Halo 3.
September 2010 saw the release of two Xbox 360 Wireless Headset variations. One was a silver special edition themed after Halo: Reach, and the other featured a black design to match the Xbox 360 S.
Kinect, Microsoft's motion-sensing input device, made its debut in North America on November 4, 2010, introducing a new way to interact with the Xbox 360 console without the need for traditional controllers.
Following its North American debut, Kinect became available in Europe on November 10, 2010, expanding its reach and introducing a broader audience to motion-controlled gaming.
Expanding its global presence, Kinect launched in Australia, New Zealand, and Singapore on November 18, 2010, offering gamers in those regions a new way to experience and interact with video games.
Completing its global rollout, Kinect became available in Japan on November 20, 2010, introducing a significant innovation to the country's vibrant gaming landscape.
In 2010, Xbox 360 controllers introduced a built-in 2.5mm jack for headsets. An updated Xbox 360 Headset was also released with a black design, bundled with the Xbox 360 S. This updated headset featured inline mute and volume controls on the cable.
The Xbox 360 S, a slimmer and redesigned version of the console, was released in 2010.
On June 16, 2011, Microsoft launched the Kinect software development kit (SDK) for Windows 7, enabling developers to create Kinect applications using programming languages like C++, C#, and Visual Basic .NET.
In 2011, Microsoft introduced the Xbox 360 Wireless Headset with Bluetooth, allowing users to connect it to both the console (using Xbox wireless protocol) and their phones (using Bluetooth).
In January 2012, the Kinect reached a significant sales milestone, having shipped 24 million units since its launch. This achievement also earned it the Guinness World Record for the "fastest selling consumer electronics device."
Expanding beyond the Xbox console, Microsoft released Kinect for Windows on February 1, 2012, bringing motion-sensing technology and gesture recognition to PC users, opening up new possibilities for interaction and development.
Coinciding with the release of Windows 8, Microsoft launched the Xbox companion app on October 26, 2012, enabling users to seamlessly integrate their gaming experiences with their Windows 8 PCs and mobile devices.
In 2012, Microsoft decided to replace its Zune brand with Xbox, expanding its reach beyond gaming to encompass digital media entertainment.
Microsoft established Xbox Wire in May 2013 as the official news platform for all things Xbox, offering insights, updates, and announcements directly from the company.
Microsoft announced the Xbox One on May 21, 2013, emphasizing its internet-based features, including gameplay recording and streaming, as well as its integration with set-top boxes for cable and satellite TV.
On June 6, 2013, Microsoft released additional information regarding the Xbox One Kinect. Notably, this update clarified how users could disable the "always on" feature, which had sparked privacy concerns.
November 2013 marked the release of the Xbox One, Microsoft's third entry in the gaming console market.
On November 22, 2013, the Xbox One was officially released, marking Microsoft's entry into the eighth generation of video game consoles.
The Xbox One console launched in 2013, bundled with the Xbox One Chat Headset. This wired headset connected to the controller's expansion port and included mute and volume control functionalities.
Microsoft released the Xbox 360 E, another revision of the Xbox 360, in 2013.
Phil Spencer took on the role of Head of Xbox in late March 2014, succeeding Marc Whitten.
March 2014 marked the release of the Xbox One Stereo Headset and Stereo Headset Adapter, enabling players to hear in-game audio combined with chat audio. This marked a departure from previous Xbox headsets, which only supported voice chat.
By June 2014, the Xbox 360 had achieved impressive sales figures, with over 84 million units sold worldwide.
In November 2014, Microsoft announced they would no longer publicly disclose Xbox One sales numbers, shifting their focus to developer engagement and ecosystem growth rather than console sales.
In June 2015, Microsoft introduced backwards compatibility for select Xbox 360 games on the Xbox One console, expanding the game library and enhancing the console's value proposition.
Microsoft discontinued the use of Xbox as its digital media entertainment brand in 2015, marking a return to its primary focus on gaming.
In 2016, Microsoft released a white special edition of the Xbox One Stereo Headset. Additionally, the Xbox One controller (Model 1697) replaced the 2.5mm jack with a 3.5mm jack in a design revision.
Revolutionizing game access and affordability, Microsoft unveiled the Xbox Game Pass on June 1, 2017, a subscription-based service that provides users with a rotating catalog of games for a fixed monthly fee.
Reflecting a strategic shift towards a broader video game brand, Microsoft Studios was renamed Xbox Game Studios in June 2019.
By July 2019, Xbox Live, Microsoft's online gaming service, achieved a milestone by surpassing 65 million active users, highlighting its widespread adoption and engagement.
In a bid to foster a safer and more inclusive gaming environment, Microsoft introduced content filtering in 2019, empowering players to report and curb toxic behavior within their online gaming communities.
In February 2020, Phil Spencer, Head of Xbox, indicated that Microsoft sees cloud computing services like Amazon and Google as their primary competitors, not traditional gaming companies. They are prioritizing games, subscriptions, and services powered by Microsoft Azure.
Prioritizing responsible gaming and parental control, Microsoft released a dedicated app in May 2020, providing parents with tools to manage their children's gaming habits, set limits, and monitor their online interactions.
In November 2020, Microsoft released its fourth generation of Xbox consoles, the Xbox Series X and Series S.
February 2021 marked the release of a new Xbox Wireless Headset designed for Xbox One, Xbox Series X/S, and Windows computers. It featured rotary controls on the earcups for volume and game/chat mix and supported both Xbox Wireless and Bluetooth connections simultaneously.
In August 2021, Microsoft introduced the Xbox Stereo Headset, a budget-friendly option compared to the Xbox Wireless Headset. It featured a standard 3.5mm plug and omitted the wireless functionalities and the game/chat mix control.
As of October 2021, the Xbox 360 had sold over 86 million units, solidifying its position as a highly successful gaming console.
Microsoft celebrated the Xbox's 20th anniversary with a special livestream on November 15, 2021. During the event, they revealed "Power On: The Story of Xbox," a six-part documentary chronicling the history of the Xbox.
"Power On: The Story of Xbox," a six-part documentary delving into the history of the Xbox, was released on December 13, 2021, following its announcement at the Xbox's 20th anniversary celebration. The documentary went on to win a Daytime Emmy Award for Outstanding Single Camera Editing.
Expanding its global reach and engagement, Xbox Wire launched a dedicated Japanese version in March 2022, catering to the passionate gaming community in Japan.
Microsoft created a new division called Microsoft Gaming in 2022, with Xbox becoming a key part of this expanded gaming focus.
After nearly a decade, Microsoft revealed in July 2023 that the Xbox One console line sold over 58 million units, offering a glimpse into the console's performance.
Addressing speculations about discontinuing Xbox consoles, Microsoft reiterated its commitment to the platform in February 2024, emphasizing their dedication to prioritize first-party releases on Xbox.