7 Up, or Seven Up, is a non-caffeinated soft drink from America known for its lemon-lime flavor. Keurig Dr Pepper owns the brand and formula, but PepsiCo handles its international distribution.
In 1920, Charles Leiper Grigg established his company, The Howdy Corporation, in St. Louis.
7 Up was first launched in 1929.
Charles Leiper Grigg created the formula for a lemon-lime soda, initially called "Bib-Label Lithiated Lemon-Lime Soda", which launched two weeks before the Wall Street Crash of 1929.
After being shortened to "7 Up Lithiated Lemon Soda", the name was further simplified to just "7 Up" in 1936.
Originally containing lithium citrate, 7 Up's formula was changed in 1948 to remove the mood-stabilizing drug.
"Fresh-Up Freddie", the rooster mascot for 7 Up, appeared during commercial intermissions on the 1957 Zorro TV series, engaging in comical fights with Pete the Cat.
In 1974, 7 Up made history by becoming the first corporate sponsor of The Jerry Lewis MDA Labor Day Telethon, at a time when sponsorships were primarily limited to trade unions and civic organizations.
After being privately owned by its founding families, the 7 Up company was sold to Philip Morris in 1978.
Philip Morris sold the international division of 7 Up to PepsiCo and the US business to a group led by Hicks & Haas in 1986.
7 Up introduced "Spot", the anthropomorphized red-orange dot from its logo, as its mascot in 1987.
7 Up became a sponsor for Jordan Grand Prix's Jordan 191 in 1991, the car driven by Michael Schumacher in his first Formula One race.
The 7 Up mascot, Spot, was featured in the 1993 platform video game "Cool Spot".
Cadbury Schweppes bought the combined company of 7 Up and Dr Pepper in 1995.
The 7 Up Christmas on Ice, an annual ice rink event in Ireland, was first held in 2002.
The US version of 7 Up was reformulated in 2006, removing calcium disodium EDTA and replacing sodium citrate with potassium citrate, to market the product as "100% natural".
Facing potential legal action from the Center for Science in the Public Interest, 7 Up stopped being marketed as "100% natural" in 2007 and instead promoted its "100% Natural Flavors".
In 2007, Cadbury Schweppes partnered with Vita Food Products to create a line of barbecue sauces and marinades using Dr Pepper, 7 Up, and A&W Root Beer flavors.
The Dr Pepper Snapple Group, including 7 Up, was spun off from Cadbury Schweppes in 2008.
In January 2009, Cherry 7 Up Antioxidant was introduced, featuring a reformulated recipe.
Diet Cherry 7 Up was reformulated and introduced as Diet Cherry 7 Up Antioxidant in 2009.
The 7 Up Christmas on Ice, held in various towns and cities across Ireland, came to an end in 2009.
In 2011, 7 Up tested a formula called "7 Up Retro", using sugar instead of HFCS, with labels stating "Made With Real Sugar".
The antioxidant line of 7 Up, including Cherry 7 Up Antioxidant, was pulled from shelves in 2012 due to controversy surrounding the potential health effects of antioxidant drinks. The original formula returned.
Diet Cherry 7 Up reverted to its original formula in 2013.
In 2018, the Dr Pepper Snapple Group, which included 7 Up, merged with Keurig Green Mountain to form Keurig Dr Pepper.
Diet 7 Up was reformulated and rebranded as 7 Up Zero Sugar in late 2020.
Diet Cherry 7 Up was rebranded as Cherry 7 Up Zero Sugar in late 2020.
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