Alix Earle is an American social media personality best known for her "Get Ready With Me" videos on TikTok. These videos, in which she shares aspects of her personal life, have garnered her significant popularity. She is notable for her influence on consumer behavior, with many products she endorses quickly selling out, a phenomenon known as the "Alix Earle effect."
On December 16, 2000, Alix Ashley Earle was born. She is an American social media personality known for her "Get Ready With Me" videos on TikTok.
In July 2008, the New York Post reported that Alix Earle's father had an affair with Ashley Alexandra Dupré, who was involved in the Eliot Spitzer scandal.
In 2013, Alix Earle's parents divorced, and her father married Ashley Alexandra Dupré in October of the same year.
In December 2022, Alix Earle disclosed on video her use of the SSRI Lexapro to deal with anxiety issues she's had since high school.
By the end of 2022, after posting "Get Ready With Me" (GRWM) videos, Alix Earle accumulated two million new followers on TikTok.
In 2022, Gorgie, a clean energy drink brand, was founded by Michelle Cordeiro Grant. In December 2025, Alix Earle was announced as a strategic investor in Gorgie.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In October 2023, Alix Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing.
In 2023, Alix Earle revealed in an interview on The Howard Stern Show that she initially tried to create an idealized, perfect persona when she started out.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list, with her net worth estimated at $6 million.
In June 2024, Alix Earle appeared in the music video for the single "Girls" by the Australian artist The Kid Laroi.
In May 2025, Alix Earle was announced as a contestant on season 34 of Dancing with the Stars. She partnered with Valentin Chmerkovskiy and placed second behind Robert Irwin.
In July 2025, Alix Earle was named to the inaugural TIME100 Creators list, recognizing her as one of the most influential digital creators.
In December 2025, Alix Earle and Braxton Berrios split up, according to multiple sources.
In December 2025, Alix Earle was announced as a strategic investor in Gorgie, a clean energy drink brand founded in 2022 by Michelle Cordeiro Grant.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.
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