Alix Earle is an American social media personality, primarily known for her 'Get Ready With Me' videos on TikTok. Her content focuses on sharing aspects of her personal life, beauty tips, and product recommendations. She gained significant recognition for her influential impact on consumer trends, often causing products she features to rapidly sell out, a phenomenon referred to as the 'Alix Earle effect'. Her popularity stems from her relatable personality and the perceived authenticity of her endorsements, making her a prominent figure in the online beauty and lifestyle space.
On December 16, 2000, Alix Earle was born. She would later become an American social media personality known for her "Get Ready With Me" videos on TikTok.
In July 2008, the New York Post reported that Alix Earle's father was having an affair with Ashley Alexandra Dupré, who was involved in the Eliot Spitzer political scandal.
In 2013, Alix Earle's parents divorced. Her father later married Ashley Alexandra Dupré in October of that year.
In 2019, Alix Earle graduated from Red Bank Catholic High School.
After posting her acne video, Alix Earle started posting "Get Ready With Me" videos showcasing her makeup routine and discussing her daily life. By the end of 2022, she had gained two million new followers on TikTok.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In the summer of 2022, Alix Earle, affected by acne, initially hesitated to post a sponsored video on TikTok but decided to use her platform to help others with similar issues. The viewer response was positive.
In October 2023, Alix Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Miami Dolphins.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing and endowed the Alix Earle Scholarship for students at the Miami Herbert Business School.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list. Her net worth was estimated at $6 million in 2023.
In 2023, during an interview on The Howard Stern Show, Alix Earle discussed her initial attempts to portray a perfect persona when she started out.
In June 2024, Alix Earle appeared in the music video for the single "Girls" by The Kid Laroi.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a canned cocktail margarita brand.
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