Alix Earle is an American social media personality and model who gained fame through her "Get Ready With Me" videos on TikTok. Her content often includes personal anecdotes, connecting with viewers through relatable experiences. Earle's influence is notable, with her endorsements leading to rapid product sell-outs, a phenomenon known as the "Alix Earle effect." This highlights her impact on consumer behavior and solidifies her position as a significant influencer in the beauty and lifestyle space.
On December 16, 2000, Alix Ashley Earle was born. She is an American social media personality and model.
In July 2008, the New York Post reported that Alix Earle's father was having an affair with Ashley Alexandra Dupré.
In 2013, Alix Earle's parents divorced, and her father married Ashley Alexandra Dupré in October of that year.
After her acne video, Alix Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life. By the end of 2022, she accumulated two million new followers on TikTok.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In the summer of 2022, Alix Earle's TikTok growth accelerated when she was affected by acne. She decided to use her platform to help others by posting a sponsored video despite her initial reluctance due to her acne.
In October 2023, Alix Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Miami Dolphins.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing and endowed the Alix Earle Scholarship for students at Miami Herbert Business School.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list, where the selected entrepreneurs are expected to generate nearly $300 million in revenue by the end of 2023. Her net worth was estimated at $6 million in 2023.
In a 2023 interview on The Howard Stern Show, Alix Earle stated that she initially attempted to fulfill an idealized, perfect persona on social media.
In June 2024, Alix Earle appeared in the music video for the single "Girls" by The Kid Laroi.
In May 2025, Alix Earle was announced to be competing on season 34 of Dancing with the Stars.
In July 2025, Alix Earle was named to the inaugural TIME100 Creators list, which recognized 100 of the most influential digital creators from around the world.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.
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