Alix Earle is an American social media personality, primarily known for her engaging 'Get Ready With Me' videos on TikTok. Her content, which often includes personal life details, has resonated strongly with audiences. She is recognized for her considerable influence on consumer behavior, with products she promotes frequently selling out, an effect often referred to as the 'Alix Earle effect'.
On December 16, 2000, Alix Earle was born. She would later become known as a social media personality.
In July 2008, the New York Post reported that Alix Earle's father was having an affair with Ashley Alexandra Dupré, who was involved in a political scandal.
In 2013, Alix Earle's parents divorced, and later that year, her father married Ashley Alexandra Dupré.
In December 2022, Alix Earle disclosed her use of the SSRI Lexapro to manage anxiety issues she's had since high school.
Following her acne video, in 2022, Alix Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life, leading to her accumulation of two million new followers on TikTok by the end of the year.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In the summer of 2022, Alix Earle experienced a breakthrough on TikTok after posting about her acne struggles, which stemmed from a facial cyst.
In October 2023, Alix Earle publicly discussed her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing and endowed the Alix Earle Scholarship for students at Miami Herbert Business School.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list, with an estimated net worth of $6 million.
In 2023, during an interview on The Howard Stern Show, Alix Earle discussed her initial attempts to portray an idealized persona online.
In June 2024, Alix Earle appeared in the music video for the single "Girls" by The Kid Laroi.
In May 2025, Alix Earle was announced as a competitor on season 34 of Dancing with the Stars.
In July 2025, Alix Earle was named to the inaugural TIME100 Creators list, which recognized 100 of the most influential digital creators from around the world.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a canned cocktail margarita brand.
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