Alix Earle is a prominent American social media personality, primarily known for her engaging "Get Ready With Me" videos on TikTok. She shares personal life details while showcasing makeup and fashion, attracting a large following. Earle is recognized for her influence on consumer behavior, causing products she promotes to rapidly sell out, a phenomenon known as the "Alix Earle effect."
On December 16, 2000, Alix Ashley Earle was born. She later became known as a social media personality, particularly for her "Get Ready With Me" videos on TikTok.
In July 2008, the New York Post reported that Alix Earle's father was having an affair with Ashley Alexandra Dupré, who was known for her involvement in the Eliot Spitzer political sex scandal.
In 2013, Alix Earle's parents divorced.
After her acne video, Alix Earle began posting "Get Ready With Me" (GRWM) videos, showcasing her makeup routine while discussing her daily life. By the end of 2022, she accumulated two million new followers on TikTok.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In October 2023, Alix Earle publicly spoke about her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing and endowed the Alix Earle Scholarship for students at Miami Herbert Business School.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list. It was estimated that the selected entrepreneurs would generate nearly $300 million in revenue by the end of 2023, and Earle's net worth was estimated at $6 million.
In 2023, during an interview on The Howard Stern Show, Alix Earle discussed her initial attempts to present an idealized persona online.
In June 2024, Alix Earle appeared in the music video for the single "Girls" by the Australian artist The Kid Laroi.
In May 2025, Alix Earle was announced as a competitor on season 34 of Dancing with the Stars. She mentioned growing up watching the show with her grandmother and described the opportunity as exciting.
In July 2025, Alix Earle was named to the inaugural TIME100 Creators list, which recognized 100 of the most influential digital creators from around the world.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.
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