Alix Earle is an American social media personality, primarily known for her "Get Ready With Me" videos on TikTok. Her content often includes personal life details, fostering a strong connection with her audience. Earle's influence is so significant that her product endorsements often lead to rapid sell-outs, a phenomenon known as the "Alix Earle effect", highlighting her impact on consumer behavior and trends.
On December 16, 2000, Alix Ashley Earle was born. She is an American social media personality known for her "Get Ready With Me" videos on TikTok and the "Alix Earle effect".
In July 2008, the New York Post reported that Alix Earle's father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer scandal.
In 2013, Alix Earle's parents divorced. Her father later married Ashley Alexandra Dupré in October of that year.
After posting her acne video, Alix Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine. By the end of 2022, she accumulated two million new followers on TikTok.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In October 2023, Alix Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Miami Dolphins.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing. She also endowed the Alix Earle Scholarship for students at Miami Herbert Business School.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list. Her net worth was estimated at $6 million in 2023.
In a 2023 interview on The Howard Stern Show, Alix Earle stated that she initially tried to fulfill an idealized, perfect persona when she started her social media career.
In June 2024, Alix Earle appeared in the music video for the single "Girls" by the Australian artist The Kid Laroi.
In May 2025, it was announced that Alix Earle would compete on season 34 of Dancing with the Stars.
In July 2025, Alix Earle was named to the inaugural TIME100 Creators list, which recognized the 100 most influential digital creators from around the world.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas.
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