History of Big Baller Brand in Timeline
"Big Baller Brand" (BBB), established in 2016 by Alan Foster and LaVar Ball, is an American company specializing in the design, production, and sale of apparel and footwear. The brand gained recognition for its signature shoes created for the Ball brothers - Lonzo, LaMelo, and LiAngelo, all professional basketball players. BBB's influence extends beyond apparel, marked by their full funding of the Junior Basketball Association (JBA) and the organization of basketball events such as the "Big Baller Brand Challenge Games" and the "Big Baller Brand International Tournament," a series of exhibition games hosted in Lithuania by BC Vytautas.
April 14, 2016: Big Baller Brand Soft Launch Announcement
On April 14, 2016, Big Baller Brand announced that it would soft launch by June 2016.
June 2016: Big Baller Brand Soft Launch
Big Baller Brand soft launched in June 2016, initially selling T-shirts, shorts, and sweatshirts through its online store.
2016: Big Baller Brand Launch
Big Baller Brand (BBB), a company that designs, manufactures, and sells clothing and shoes, was launched in 2016 by Alan Foster and LaVar Ball.
March 7, 2017: Big Baller Brand Trademark Registration
Big Baller Brand was registered with the United States Patent and Trademark Office on March 7, 2017.
May 2017: Big Baller Brand Announces ZO2 Signature Shoe
Big Baller Brand announced the ZO2 signature shoe for Lonzo Ball in May 2017, with a base price of $495, garnering significant media attention and criticism.
May 2017: Big Baller Brand Slogan Trademark Filing
The trademark for Big Baller Brand's slogan, "Built for this", was filed in May 2017.
August 31, 2017: Big Baller Brand Announces Melo Ball 1 Signature Shoe
On August 31, 2017, Big Baller Brand announced the release of the Melo Ball 1 (MB1) signature shoe for LaMelo Ball, priced at $395.
November 2017: Big Baller Brand ZO2 Release
The ZO2 signature shoe for Lonzo Ball was released in November 2017.
December 4, 2017: Big Baller Brand Announces Gelo 3 Signature Shoe
On December 4, 2017, Big Baller Brand revealed plans to create the Gelo 3 signature shoe for LiAngelo Ball, later renamed to the G3 Lux.
December 20, 2017: Big Baller Brand Announces Junior Basketball Association
LaVar Ball announced the creation of the Junior Basketball Association (JBA), a professional league fully funded by Big Baller Brand, on December 20, 2017.
2017: Big Baller Brand Announces LaVar and Tina Ball Signature Shoes
In 2017, Big Baller Brand announced plans for signature shoes for LaVar Ball, called "LaVariccis", and Tina Ball, called "The Comeback", inspired by her recovery from a stroke.
2017: Big Baller Brand Partnerships
In 2017, Big Baller Brand began working with sneaker company Brandblack for assistance in its shoe design and partnered with a local design, printing, and shipping company, Garment Decor.
2017: Big Baller Brand's Involvement with Vytautas
Shortly after the Ball brothers began playing for Vytautas, LaVar Ball invested heavily in the team, leading to Big Baller Brand becoming the team's main sponsor. The team participated in the Big Baller Brand International Tournament and other exhibition games in the 2017-18 season.
January 5, 2018: Vytautas Announces Big Baller Brand Challenge Games
On January 5, 2018, Vytautas announced its withdrawal from the Baltic Basketball League to host the Big Baller Brand Challenge Games, showcasing the Ball brothers.
January 2018: Big Baller Brand Receives an "F" from the Better Business Bureau
In January 2018, the Better Business Bureau gave Big Baller Brand an "F" rating due to a pattern of customer complaints regarding delayed orders, incorrect merchandise, and difficulties contacting the company.
February 7, 2018: Big Baller Brand Slogan Trademark
Big Baller Brand's official slogan "Built for this" was trademarked on February 7, 2018.
February 9, 2018: Big Baller Brand Partners with Birštonas Mineral Water
Big Baller Brand announced its partnership with Birštonas Mineral Water, a Lithuanian bottled water company, on February 9, 2018.
February 15, 2018: Lonzo Ball Releases Debut Album "Born 2 Ball"
On February 15, 2018, Lonzo Ball, under the Big Baller Music Group, a subsidiary of Big Baller Brand, released his debut rap album, "Born 2 Ball".
April 2018: Big Baller Brand Gains Traction with Jordan Crawford and Quavo
In April 2018, Jordan Crawford considered a partnership with Big Baller Brand, becoming the first professional basketball player outside the Ball family to do so. Later that month, rapper Quavo promoted Lonzo Ball's Big Baller Brand merchandise, suggesting he might become a brand ambassador.
May 4, 2018: LaMelo Ball Joins Junior Basketball Association
LaMelo Ball was confirmed as a player in the Junior Basketball Association on May 4, 2018.
May 2018: Adam Jones Voices Complaints About Big Baller Brand
In May 2018, baseball star Adam Jones publicly criticized Big Baller Brand on social media, revealing a year-long delay in receiving his ZO2 Prime Remix shoes, further solidifying the brand's negative image. The Better Business Bureau confirmed that Big Baller Brand still held an "F" rating.
October 17, 2018: Big Baller Brand Releases ZO2.19
Big Baller Brand released the ZO2.19, a cheaper version of Lonzo's shoe, priced at $200, on October 17, 2018.
March 2019: Lonzo Ball Severs Ties with Alan Foster
In March 2019, Lonzo Ball severed ties with Alan Foster due to concerns of his criminal past and alleged misuse of funds.
April 2019: Big Baller Brand Website Shutdown
The Big Baller Brand website was shut down in April 2019 and replaced with a notice stating that the website was under construction.
November 2019: Big Baller Brand Website Redirection
In November 2019, clicking the BBB logo on the website's splash page redirected visitors to Alan Foster's official home page.
December 2020: New Big Baller Brand Website Launch
A new version of the Big Baller Brand website appeared to be up and running as of December 2020.
2024: Big Baller Brand Partners with Global Tire Distributors
In May 2024, Big Baller Brand partnered with Global Tire Distributors to release Big Baller Brand Wheels.