The Las Vegas News Bureau, a promotional agency within the Las Vegas Convention and Visitors Authority (LVCVA) based in the Las Vegas Valley, was established in 1949 as the Desert Sea News Bureau, a promotional arm of the chamber of commerce. Its core function involved a team of photographers and writers documenting and disseminating local attractions to national media outlets to enhance the image and appeal of Las Vegas.
In 1948, the Las Vegas chamber of commerce hired Steve Hannagan and Associates, an advertising firm, to promote the city to tourists.
Later in 1949, Steve Hannagan departed from the Desert Sea News Bureau due to financial constraints. Ken Frogley took over management, focusing on non-gaming attractions and seeking positive coverage from Los Angeles writers.
In 1953, a photograph by Don English of gamblers playing craps in the Sands hotel-casino pool was published worldwide, boosting Las Vegas' tourism.
In 1957, Don English took a photo of Sands showgirl Lee Merlin dressed as a mushroom cloud. It was named Miss Atomic Blast and it reflected the atomic testing that was common in Nevada.
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