History of Miss Brazil in Timeline
Miss Brazil is a national beauty pageant held annually in Brazil since 1954. The pageant's primary function is to select Brazil's representative for the Miss Universe competition. From 2020 to 2023, Brazilian businessman Winston Ling owned the pageant, with Marthina Brandt serving as its national director.
2 hours ago : Miss Brazil Honors Virgin Mary in Costume, Aims to Restore Faith to Mothers
Gabriela Lacerda, Miss Brazil, honored the Virgin Mary with her costume at the Miss Universe competition. She also aims to restore faith to mothers. Her costume was a tribute to her faith.
1954: Formal Creation of Miss Brazil Competition
In 1954, the Miss Brazil competition was formally created and held annually. Martha Rocha won the title. Catalina Swimwear became sponsors of the competition and provided swimwear for the contestants.
1954: Inaugural Miss Brazil pageant
In 1954, the Miss Brazil pageant was established and held annually to select Brazil's representative for the Miss Universe pageant.
1955: Diários Associados Promotion
In 1955, Diários Associados began promoting and broadcasting the Miss Brazil competition, which increased press coverage and recognition.
1963: Iêda Maria Vargas Wins Miss Universe
In 1963, Iêda Maria Vargas won Miss Universe, marking one of Brazil's only two wins in the competition.
1968: Martha Vasconcellos Wins Miss Universe
In 1968, Martha Vasconcellos won Miss Universe, adding to Brazil's victories in the competition.
1971: Lúcia Petterle Wins Miss World
In 1971, Lúcia Petterle was crowned Miss World, making Brazil one of the few countries to have won both Miss Universe and Miss World.
1973: Pageant Moved to Brasília
In 1973, the Miss Brazil pageant was moved from Ginásio do Maracanãzinho in Rio de Janeiro to Nilson Nelson Gymnasium in Brasília for strategic and political reasons.
1976: Withdrawal of Helena Rubinstein Incorporated
In 1976, the Miss Brazil competition faced decreased popularity and the withdrawal of key sponsor Helena Rubinstein Incorporated.
1980: Rede Tupi Bankruptcy
In 1980, Rede Tupi, which broadcast Miss Brazil, faced bankruptcy.
1980: Transfer to SBT
In 1980, following the bankruptcy of Rede Tupi, Miss Brazil was transferred to Sistema Brasileiro de Televisão (SBT).
1990: SBT Drops Miss Brazil
In 1990, SBT dropped Miss Brazil from its scheduling due to the continued downturn in viewership.
1991: Brito Organizes National Pageants
In 1991, Marlene Brito organized the national pageants after leaving SBT.
1992: Brito Organizes National Pageants
In 1992, Marlene Brito continued to organize the national pageants.
1993: Titleholder Appointed
In 1993, due to a lack of sponsorship, a titleholder was appointed instead of holding a pageant.
1996: Paulo Max's Death
In 1996, Paulo Max, who had taken over the Miss Brazil organization, died.
1997: Max's Children Organize Competition
From 1997, Paulo Max's children, Paulo Max Filho and Ana Paula Sang, organized the Miss Brazil competition.
1999: Max's Children Organize Competition
Until 1999, Paulo Max's children, Paulo Max Filho and Ana Paula Sang, continued to organize the Miss Brazil competition.
2000: Gaeta Promoções e Eventos Takes Over
In 2000, Gaeta Promoções e Eventos took over organizing Miss Brazil, broadcasting through CNT Rio de Janeiro.
2002: Return to National Television
In 2002, the Miss Brazil competition returned to national television after being transferred to RedeTV!.
2003: Partnership with Rede Bandeirantes
In 2003, Miss Brazil partnered with Rede Bandeirantes (Band), leading to renewed media promotion and popularity.
2012: Band Awarded Franchise
In 2012, the Brazilian franchise for Miss Universe was awarded entirely to Band, ending their partnership with Gaeta.
2015: Band Responsible for Directing Pageant
From 2012 until 2015, Grupo Bandeirantes de Comunicação was responsible for directing the national pageant.
2015: Agreement with Polishop
In 2015, Band entered into an agreement with Brazilian retailer Polishop, where Band was responsible for the annual broadcast, and Polishop handled management and organization. The competition was renamed Miss Brasil Be Emotion.
July 2019: End of Band and Polishop Partnership
In July 2019, the partnership between Band and Polishop ended due to decreased public interest.
October 2019: Guimarães Confirms News Regarding Miss Brazil's Future
In October 2019, Natália Guimarães confirmed news regarding the future of Miss Brazil, promising a "new era".
March 2020: Band's License Not Renewed
In March 2020, it was confirmed that Band's license with the Miss Universe Organization was not renewed.
July 2020: Winston Ling Purchases Franchise
In July 2020, Winston Ling purchased the Brazilian franchise for Miss Universe, rebranding the competition as U Miss Brazil.
November 2020: Brandt Hired as National Director
In November 2020, Marthina Brandt was hired as the national director of the newly created competition.
2020: Ownership by Winston Ling
In 2020, Brazilian businessman Winston Ling acquired ownership of the Miss Brazil pageant.
2020: Possible Lack of Representation at Miss Universe
In 2020, it was alleged that Brazil might not have a representative at Miss Universe due to the end of the Band and Polishop partnership.
2021: First National Pageant
In 2021, the organization held its first national Miss Brazil pageant under the new ownership.
2023: Ownership by Winston Ling
In 2023, Winston Ling continued to own the Miss Brazil pageant, with Marthina Brandt serving as the national director.
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