History of Siete Foods in Timeline

By Popular Timelines Editorial Team · Updated: October 3, 2024

"Siete Foods, established in 2014 by Veronica Garza, is a US-based company specializing in reinventing traditional Mexican and Mexican-American culinary staples. Their innovative approach centers around crafting grain-free and dairy-free alternatives, effectively establishing a new category within this food sector."

2014: First Sales and Wheatsville Partnership

In 2014, Veronica Garza began selling her homemade tortillas made with almond flour from home. The same year, Siete Foods' products were picked up by Austin's Wheatsville Food Co-op, marking their first retail partnership.

2014: Veronica Garza's Dietary Shift and Inspiration

In 2014, Veronica Garza, diagnosed with autoimmune diseases, adopted a grain-, legume-, and dairy-free diet. This shift, while beneficial for her health, led to the family missing traditional Mexican foods. This inspired Garza to develop recipes for these dishes using alternative ingredients.

2014: Siete Foods Founded

Siete Foods, a company specializing in non-traditional versions of Mexican and Mexican-American foods, was founded in 2014 by Veronica Garza.

2016: Expansion to Whole Foods Market

Siete Foods expanded its retail presence significantly in 2016 when its products began being carried by Whole Foods, a major national grocery chain.

2017: Miguel Garza Recognized by Forbes

CEO Miguel Garza was named to Forbes' 30 under 30 list in 2017, highlighting the company's rapid growth and impact in the food industry.

2018: Siete Foods: A Challenger Brand Emerges

In 2018, Forbes recognized Siete Foods as a challenger brand in the Latino/Hispanic food category, a market that had not seen a significant new player in decades.

2022: Projected Sales and Market Position

By 2022, Siete Foods was projected to reach US$250 million in retail sales, solidifying its position as the fastest-growing Latino/Hispanic food brand in the United States.

2022: Product Expansion and Collaboration with Nixta

In 2022, Siete Foods expanded its product line to include 60 stock-keeping units, including a notable collaboration with Nixta, resulting in their first corn-based tortilla chip made using traditional nixtamilization methods.

2022: "The Siete Table" Cookbook Release

Siete Foods published its first cookbook, "The Siete Table: Nourishing Mexican-American Recipes From Our Kitchen," in 2022, further sharing its culinary approach and family recipes.