On May 31, 1993, Encore secured a significant deal by acquiring the pay cable rights to broadcast recent and upcoming feature films from Universal Pictures.
Starz acquired the pay-TV rights to broadcast films by Universal Studios released after 1993. This acquisition played a crucial role in Encore's decision to launch Starz as a competitor to HBO and Showtime.
On February 1, 1994, at 8:00 p.m. Eastern Time, Starz made its debut, primarily on cable systems operated by Tele-Communications Inc. The network marked the occasion by airing "Scent of a Woman" and "The Crying Game," both 1992 dramas, as its first two movies.
Starz launched in February 1994, introducing its iconic logo featuring a stylized star and a classic movie-themed font.
Starz's debut in February 1994 marked the first phase of a seven-channel thematic multiplex rollout by Starz (then Encore Media Group), which continued over the subsequent eight months. The remaining six channels were launched between July and September 1994, expanding the programming options for viewers.
In 1994, Encore revolutionized the pay television industry by launching the first "themed" multiplex service, initially planned with six channels but expanded to seven to accommodate Starz.
Similar to the programming blocks introduced later on Starz Kids & Family, sister channel Encore launched Encore Wam in 1994, featuring dedicated blocks of children's programming. This early initiative demonstrated a commitment to catering to younger audiences.
Starz launched in 1994 as a multiplex service of Starz Encore, initially featuring a lineup of theatrically released movies.
In a significant step for its expansion, Starz secured its first major carriage agreement outside the TCI group in September 1995, partnering with Continental Cablevision.
By 1996, Starz had garnered an estimated 2.8 million subscribers to pay television, demonstrating its growing presence in the market.
In 1996, Starz! 2 was introduced as the first multiplex channel under the Starz brand. It featured a set lineup of four different movies scheduled at the same times each day, with the film selection changing every Friday.
In 1996, most Encore channels, including Starz, abandoned the numbering system used to identify themselves. They adopted the tagline "an encore network" to unify their branding.
Starz secured a licensing agreement with Paramount Pictures in January 1997, adding a treasure trove of over 300 titles to their library, including classics like "Dear God" and "Boomerang."
In a strategic move to alleviate its financial burden, TCI transferred majority ownership of Encore Media Group, the corporate entity operating Starz, to its sister company, Liberty Media, on June 2, 1997. However, TCI retained a 20% minority ownership interest in Encore Media Group.
Following the closure of Philadelphia-based PRISM, Comcast signed an agreement in June 1997 to carry Starz on its systems in Pennsylvania and New Jersey. This agreement brought Starz programming to a wider audience in those regions.
In 1997, Starz partnered with BET Networks to launch BET Movies: Starz! 3, a joint venture multiplex channel.
In 1997, Starz gained access to a valuable library of films from Disney-owned studios, including Touchstone Pictures, Hollywood Pictures, and Miramax Films, following the conclusion of Disney's output agreement with Showtime for its non-family-oriented films.
By May 1998, Starz had achieved a significant milestone, boasting a subscriber base of 7.6 million households with cable or satellite television subscriptions.
May 1999 marked the launch of two new Starz multiplex channels: Starz! Family, offering family-oriented films, and Starz! Cinema, showcasing critically acclaimed independent and non-mainstream movies.
While Starz initially focused on recent film releases, Starz Encore, known then as Encore, concentrated on movies from the 1960s to the 1980s. However, in July 1999, Starz Encore expanded its programming to include recent films, broadening its appeal to a wider audience.
Following TCI's merger with AT&T Corporation, Liberty Media assumed full ownership of Encore Media Group in 1999, solidifying its control over Starz and its associated networks.
In January 2000, a carriage dispute between Cox Communications and Fox Television Stations led to Starz! Family being temporarily aired in place of Fox owned-and-operated stations in six markets.
In 2000, Encore Media Group was renamed Starz Encore Media Group, reflecting the growing prominence of the Starz brand in the company's portfolio.
Following BET's acquisition by Viacom in 2001, BET withdrew from its partnership with Starz. Consequently, BET Movies: Starz! was rebranded as Black Starz!.
In May 2002, Starz opted for a visual refresh, replacing its movie theater-themed graphics with imagery inspired by nature, particularly water, signifying a shift in branding strategy.
Until 2002, Starz heavily incorporated the "Encore 8" moniker in its branding. However, in 2002, it transitioned into a separate channel from Encore, gradually phasing out the Encore branding elements.
Starz launched its high-definition simulcast feed, Starz HD, broadcasting in 1080i resolution, in December 2003. Initially, the simulcast only covered the east and west coast feeds of the main Starz channel. Although there were plans for an enhanced-definition simulcast and a separate HD channel called Sharper Movies HD, they were eventually dropped.
From 2003 to 2004, Starz collaborated with RealNetworks to operate an online broadband streaming movie service, also called Starz On Demand.
As part of a corporate restructuring plan in 2003, Starz Encore Group made the difficult decision to eliminate 100 jobs across its nine regional offices and closed four of those offices entirely.
In 2004, Starz introduced Starz! Kids, a multiplex channel targeting children between 2 and 11 years old with a format similar to Starz! Family. Unlike other Starz multiplex channels, Starz! Kids was launched on a case-by-case basis.
In 2004, the online broadband streaming movie service operated by Starz and RealNetworks, known as Starz On Demand, ceased operations.
Starz Ticket operated as a subscription video-on-demand online streaming service from 2004 to 2006.
In March 2005, Starz underwent a major rebrand, introducing a new logo, a blue liquid standardized graphics package, and an updated "InfoBar".
On March 25, 2005, Starz Encore Group underwent a name change, becoming Starz Entertainment, marking a shift in its corporate identity.
On March 27, 2005, Starz unveiled a refreshed logo, marking a departure from its original design and signaling a new era for the network.
Shortly after its name change, on March 28, 2005, Starz unveiled a new logo and rebranded itself as "starz" in all lowercase, signaling a fresh chapter for the company.
After a successful partnership, Paramount Pictures' first contract with Starz expired in January 2006, leading to a temporary hiatus in their collaboration.
In 2006, Starz launched Vongo, a separate online movie service for subscribers.
Following the launch of Starz HD in 2003, high-definition simulcast feeds for Starz Kids and Family, Starz Comedy, and Starz Edge were introduced in 2007. This expansion brought more Starz content to viewers in HD.
In Summer 2007, Starz introduced a persistent on-screen logo bug that appeared throughout entire movies on all Starz, Encore, and Movieplex channels.
On April 7, 2008, Starz introduced new logo bugs: a white logo bug for all channels and a bright orange bug for Starz HD.
In April 2008, Starz reverted the duration of its on-screen logo bugs, returning to appearing for two minutes every half hour.
In April 2008, Starz redesigned its logo, featuring a new wordmark with a star shining between the "a" and "r".
On September 30, 2008, Starz discontinued its separate online movie service, Vongo.
In 2008, Starzplay was created as a service offered through Netflix. This allowed Netflix to stream movies from distributors that had output deals with Starz.
On November 19, 2009, Liberty Media took a significant step by spinning off Starz into a separate public tracking stock known as Liberty Starz, providing investors with a more direct way to invest in the network's growth.
After 15 years of entertaining young viewers, Encore Wam's dedicated programming blocks concluded in 2009, marking a shift in Encore's programming strategy.
Chris Albrecht joined Starz as its president and chief executive officer on January 1, 2010, taking the helm of all Starz entities, including Starz Entertainment, Overture Films, Anchor Bay Entertainment, and Film Roman.
On June 23, 2010, Starz Cinema and Starz In Black, the remaining Starz multiplex channels, launched their HD simulcast feeds. DirecTV was the first provider to offer all six Starz channels, including both coastal feeds of the primary channel, in HD.
In March 2011, Starz On Demand expanded its offerings by launching a third VOD service. This new service provided movies in 3D to Comcast and Verizon FiOS customers at no additional charge.
March 2011 saw the launch of "Camp Block" on Starz Kids & Family, a two-hour block of programming tailored for teenagers, featuring imported series from countries like Canada, Australia, and the United Kingdom. This marked Starz's commitment to providing diverse content for younger audiences.
In April 2011, Starz modified its logo, changing the coloring to an orange/gold gradient.
In July 2011, Starz launched the HD simulcast feed for Starz Kids & Family.
On September 1, 2011, Starz made the announcement that they would not renew their streaming agreement with Netflix.
On November 18, 2011, Starz announced its plan to develop a streaming application for mobile devices, aiming to provide their subscribers access to their series and film content.
Starz hit its stride in 2011, debuting a record four original series, signaling their commitment to delivering fresh and engaging content to viewers.
In January 2012, "Camp Block" underwent a transformation, becoming "Six Block." This involved a shift in schedule, moving the block from varying afternoon slots to a fixed time of 6:00 PM Eastern Time, providing viewers with a consistent programming schedule.
February 28, 2012, marked the end of the streaming agreement between Starz and Netflix, removing Starz content from the platform.
Liberty Media announced plans on August 8, 2012, to spin off its Liberty Starz subsidiary into an independent, publicly traded company. This strategic decision aimed to unlock the full value of Starz and provide it with greater autonomy.
Starzplay, a TV Everywhere-style online streaming service, was launched on October 8, 2012. It was available through a website and mobile app for iPad, iPhone, and iPod Touch, offering Starz original programming and feature films in standard or high definition to eligible subscribers.
On October 9, 2012, Starz released its streaming application for iPad, iPhone, and iPod Touch devices.
On January 11, 2013, the spin-off of Liberty Starz was finalized, resulting in the subsidiary's name change to Starz, solidifying its status as a standalone company.
Starz and Sony Pictures solidified their bond with a nine-year renewal of their first-run film output agreement on February 11, 2013, ensuring a continued flow of Sony's cinematic offerings to Starz subscribers.
Starz and Paramount Pictures rekindled their partnership in April 2013, with Starz reassuming sub-run rights to Paramount Pictures' feature film releases.
On May 7, 2013, the Starz streaming app was released for Android devices.
Starz made a bold move in October 2013, greenlighting the historical drama series "Outlander," based on the popular book series by Diana Gabaldon. The show, developed by Ronald D. Moore, began filming in Scotland, the setting of the novels, with a 16-episode order.
Starz launched an app for authenticated subscribers on Xbox 360 on December 3, 2013.
During a 2013 carriage dispute between Journal Broadcast Group and Time Warner Cable, Starz Kids & Family was used to temporarily replace dropped television stations in certain markets.
In 2013, Starz reverted the duration of its on-screen logo bugs back to two minutes every half hour, also applying the change to Encore channels.
On August 5, 2014, a Starz app was released for Xbox One.
Starzplay Arabia, the first Starz-branded service outside of the US, launched on April 2, 2015, in 17 countries across the Middle East and North Africa.
Starz's first-run film output agreement with Walt Disney Studios Motion Pictures ended in December 2015, marking the end of their long-standing partnership.
"Outlander" earned five nominations for the 2015 Women's Image Network Awards, including recognition for Best Drama Series and Best Actress in a Drama Series for Caitriona Balfe, highlighting the show's impact and critical acclaim.
By 2015, the Starz multiplex, previously marketed under names like "Starz Encore Super Pak" and "Starz Super Pak," ceased to have an "official" marketed name.
Amazon Video began offering Starz as an add-on subscription for their customers in the winter of 2015.
Netflix swooped in and assumed pay television rights for Walt Disney Studios Motion Pictures' films in January 2016, taking over from Starz. However, Starz retained rights to films released by Touchstone Pictures under a separate contract.
On March 28, 2016, Starz underwent a significant rebranding, introducing a new logo, the tagline "Obsessable," and a revamp of its channels, effective April 5, 2016. All Encore channels were rebranded under the "Starz" name, and the main Encore channel became "Starz Encore," featuring reruns of Starz originals alongside films.
On April 5, 2016, Starz underwent a significant rebranding, introducing a new logo with its name stylized as "STARZ" in all uppercase letters. As part of the rebranding, Starz incorporated all Encore channels under its moniker, expanding the Starz channel lineup to 14 premium channels and renaming its main channel to Starz Encore, which features reruns of Starz Originals in addition to its movie selection.
On June 30, 2016, Lionsgate entered into a significant agreement to acquire Starz Inc. for $4.4 billion in cash and stock, marking a major consolidation in the entertainment industry.
In September 2016, the Starz channel brought back a weekday morning block of children's programming. The block featured shows from Nelvana, WildBrain, and The Jim Henson Company.
By 2016, Netflix directly acquired rights to most film releases by Walt Disney Studios from Starz.
In 2016, Starz redesigned its logo again, introducing an uppercase "STARZ" wordmark in black, appearing in white against a black background on-screen.
In 2016, Starz underwent a significant rebranding, changing its stylized name to all uppercase letters.
Lions Gate Entertainment acquired Starz in 2016.
As of September 2018, Starz boasted an impressive subscriber base of approximately 28.517 million American households, reflecting its growing popularity.
Starzplay Arabia expanded its services to Pakistan in 2018 through a joint venture with Cinepax.
In April 2019, Starz faced widespread criticism from the tech press and the Electronic Frontier Foundation for issuing legal demands to Twitter, seeking the removal of links to a news article that discussed piracy. The article itself did not contain any pirated material or links to such content. While Starz initially responded by issuing further DMCA complaints against those criticizing them, they later apologized. They clarified that the invalid DMCA claims were sent on their behalf by a third-party contractor called The Social Element and committed to "working with our vendors to reinstate any such content that was inappropriately targeted for removal."
Lionsgate's output deal with Epix concluded in 2019.
The children's programming block on Starz, introduced in September 2016, was replaced with reruns of "Pit Pony" in December 2020. However, reruns of "Little Charmers" continued to air.
Starzplay Arabia signed a deal with Abu Dhabi Media in January 2021, granting subscribers access to live UFC fights and events.
On March 2, 2021, Lionsgate announced that films from Lionsgate Films would premiere on Starz starting in 2022.
In a move that shook the entertainment world, Sony announced on April 8, 2021, that they would not be renewing their agreement with Starz, opting instead for a new first-run agreement with streaming giant Netflix. This marked the end of an era for Starz and Sony.
Starz reached a licensing agreement with Universal Pictures on July 15, 2021, for the rights to show first-run movies 18 months after their availability on Peacock and Amazon Prime Video.
Lionsgate's output deal with Hulu concluded in 2021.
In March 2022, a consortium led by e& and ADQ acquired a 57% majority stake in Starzplay Arabia for $420 million.
On September 28, 2022, Lionsgate announced that the international Starzplay service would be renamed Lionsgate+ in most countries starting the next day.
In December 2022, reruns of "Little Charmers" were removed from Starz, marking the complete removal of the children's programming block that was introduced in September 2016.
Starz began airing films from Lionsgate Films under first-run rights in 2022, with Summit Entertainment films being included in 2023. Additionally, Starz secured a deal with Universal Pictures in 2021 for first-run movie rights 18 months after their release on Peacock and Amazon Prime Video.
In 2022, following the renaming of StarzPlay to Lionsgate+, Starz got a new logo with a bolder teal wordmark, appearing in a yellow-sky blue gradient on-screen.
Films produced by Lionsgate Films began airing on Starz in 2022 as part of their first-run rights agreement.
Despite the acquisition, Lionsgate films didn't air on Starz until 2022 after an output deal with Epix ended in 2019 and Hulu in 2021.
In August 2023, Lionsgate made the decision to withdraw Lionsgate+ from Latin America.
On November 4, 2023, Lionsgate announced that Lionsgate+ would be shutting down in the UK in early 2024.
The shutdown date for Lionsgate+ in Latin America was later changed to December 11, 2023.
As of 2023, Starz, Starz Encore, and MoviePlex have exclusive first-run film licensing agreements with Lionsgate Films (including Summit Entertainment) and Universal Pictures.
Summit Entertainment films didn't appear on Starz until 2023 due to an output deal with HBO that lasted until 2022.
Summit Entertainment films were included in the first-run rights agreement with Starz and started airing in 2023.
Initially, Lionsgate announced in August 2023 that Lionsgate+ would exit the Latin American market on December 31, 2023.
Customers who accessed Lionsgate+ through Amazon Prime Video in Latin America were given extended access until February 9, 2024.
The confirmed date for the Lionsgate+ shutdown in the UK was later set as February 29, 2024.