Alix Earle is an American social media personality, most notably known for her “Get Ready With Me” videos on TikTok. She shares personal details in her videos, connecting with viewers and establishing a significant online presence. Earle's endorsements have demonstrated a notable impact on consumer behavior, with products she recommends frequently selling out, a phenomenon known as the 'Alix Earle effect'. Her influence on social media and in the beauty and fashion space has made her a popular figure.
Tom Brady playfully teased Joe Burrow about partying with Alix Earle during the Fanatics Flag Football Classic draft. Brady also joked about wanting to compete against Burrow on the field despite being retired.
On December 16, 2000, Alix Ashley Earle, who would later become a social media personality known for her TikTok "Get Ready With Me" videos and the "Alix Earle effect", was born.
In July 2008, the New York Post reported that Alix Earle's father had an affair with Ashley Alexandra Dupré, who was involved in the Eliot Spitzer prostitution scandal.
In 2013, Alix Earle's parents divorced, and in October 2013, her father married Ashley Alexandra Dupré.
In December 2022, Alix Earle disclosed her use of the SSRI Lexapro to manage anxiety issues she's had since high school.
In 2022, Gorgie, a clean energy drink brand, was founded by Michelle Cordeiro Grant.
In late 2022, Alix Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months.
In the summer of 2022, Alix Earle dealt with acne due to a facial cyst. Despite initially refusing, she posted a sponsored video on TikTok and received positive feedback for addressing the issue.
In September 2023, Alix Earle announced her podcast, "Hot Mess with Alix Earle", produced by The Unwell Network, led by Alexandra Cooper.
In October 2023, Alix Earle publicly discussed her struggles with an eating disorder and body dysmorphia during high school.
In November 2023, Alix Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Houston Texans.
In 2023, Alix Earle graduated from the University of Miami with a degree in marketing.
In 2023, Alix Earle was named in the Forbes 30 Under 30 list.
In 2023, during an interview on The Howard Stern Show, Alix Earle revealed that she initially tried to present a "picture perfect" persona when she started out.
In June 2024, Alix Earle made an appearance in the music video for "Girls" by The Kid Laroi.
In May 2025, Alix Earle was announced as a contestant on season 34 of "Dancing with the Stars". Partnered with Valentin Chmerkovskiy, she reached the finale and placed second behind Robert Irwin.
In July 2025, Alix Earle was named to the inaugural TIME100 Creators list, recognizing her as one of the most influential digital creators globally.
In December 2025, Alix Earle and Braxton Berrios ended their relationship.
In December 2025, Alix Earle was announced as a strategic investor in Gorgie, a clean energy drink brand founded in 2022 by Michelle Cordeiro Grant.
In 2025, Alix Earle became an investor and brand partner for SipMargs, a canned cocktail margarita brand.
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