Diamond Platnumz, born Naseeb Abdul Juma Issack, is a Tanzanian artist known for his bongo flava music. Beyond his successful music career as a recording artist and dancer, he is a businessman and philanthropist. He heads WCB Wasafi Record Label, Wasafi Bet, and Wasafi Media as the founder and CEO. His popularity extends throughout East and Central Africa, evidenced by his achievement as the first African artist to garner 900 million YouTube views.
In 2006, at the age of 18, Diamond Platnumz began his music career while selling clothes. He recorded his first single, 'Toka Mwanzo', a Bongo Flava and R&B fusion, but it was not a commercial success.
In 2010, Diamond Platnumz achieved his breakthrough with the hit single 'Kamwambie', which won three Tanzania Music Awards. He also released his debut studio album, 'Kamwambie', in the same year.
In 2010, Diamond Platnumz endorsed Tanzania's ruling party, Chama Cha Mapinduzi (CCM), and its presidential candidate, Jakaya Mrisho Kikwete. He has since released songs like 'CCM Tusonge Mbele' in support of the party.
In 2014, Diamond Platnumz received a nomination for Best International Act: Africa at the BET Awards.
In 2017, Diamond Platnumz signed a record deal with Universal Music.
In 2018, Diamond Platnumz released his third studio album, titled 'A Boy from Tandale'.
On September 13, 2019, Diamond Platnumz became a Brand Ambassador for Parimatch Africa.
On September 25, 2019, Diamond Platnumz was named the Nice One Brand Ambassador.
Diamond Platnumz's son with Kenyan model and musician Tanasha Donna was born in October 2019.
Diamond Platnumz's first collaboration with Koffi Olomide was on the song 'Waah' released in 2020.
On December 11, 2021, Diamond Platnumz launched Wasafibet in partnership with Odibets, a Kenyan sports betting company.
In 2021, Diamond Platnumz's record label, WCB Wasafi, entered into a 360 partnership with Warner Music Group.
In 2021, the music video for 'Waah', directed by Director Kenny, was nominated for Best African Video at the All Africa Music Awards.
In April 2022, Diamond Platnumz was announced as the brand ambassador for Airtel Tanzania.
In August 2022, Diamond Platnumz endorsed and performed at a campaign rally for Raila Odinga in Kasarani, Kenya, just days before the general election.
In 2022, Diamond Platnumz released his 10-track extended playlist, 'First Of All (FOA)', featuring collaborations with artists like Zuchu, Adekunle Gold, and Focalistic.
In 2023, Diamond Platnumz released his second collaboration with Congolese musician Koffi Olomide, following their previous collaboration on 'Waah' in 2020.
In 2023, Diamond Platnumz won his third MTV EMA award for Best African Act.
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