Dispersal of ownership is an ideology that contrasts media concentration and conglomerate mergers. It supports more localized and smaller media ownership to achieve journalistic principles and a more inclusive public sphere.
1970: FCC Explains Diversified Ownership Benefits
In 1970, the FCC explained that dispersed media ownership results in more people and organizations acting as watchdogs of society. This leads to a broader range of perspectives and insights, allowing for the detection of possible problems and increased scrutiny of the powerful.
2003: FCC Chairman Pushes to Relax Media Concentration Rules
In 2003, FCC Chairman Michael K. Powell advocated for relaxing the FCC's regulations on media concentration, which involved market share of cable networks, the number of TV stations owned by national networks, and newspaper-TV cross-ownership. Powell's plan included allowing a single company to own multiple TV and radio stations, a local newspaper, a monopolized cable provider, and an internet service provider in a single market. His justification was the need for centralized institutions due to the circumstances surrounding newspaper publishing and television industries.
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