History of Edward Jones Investments in Timeline

Edward Jones is a financial services firm founded in 1922 by Edward D. Jones Sr., headquartered in St. Louis, Missouri. The firm operates a large network of branch offices across the United States and Canada. Edward Jones focuses primarily on serving individual investors and small businesses, offering a range of financial products and services.

1922: Edward Jones Founded

In 1922, Edward Jones Investments was founded by Edward D. Jones Sr. The firm aimed to serve individual investors and small businesses through a network of branch offices.

1922: Edward Jones Founding in St. Louis

In 1922, Edward Jones was founded in St. Louis, Missouri, by Edward D. Jones. His son, Edward D. "Ted" Jones, developed the individual branch network.

1922: Founding and Early Years

In 1922, Edward Jones was founded marking the beginning of its operations.

December 22, 2004: Settlement with SEC, NASD, and NYSE

On December 22, 2004, Edward Jones settled enforcement proceedings with the Securities and Exchange Commission, NASD, and the New York Stock Exchange regarding allegations of inadequate disclosure of revenue sharing payments. Edward Jones paid a $75 million fine and disclosed the payments on its website.

2009: Sale of UK Division to Towry Law

In 2009, Edward Jones sold its United Kingdom division to British brokerage firm Towry Law, after having operated in the UK for 10 years.

August 13, 2015: SEC Fine for Overcharging Customers

On August 13, 2015, the Securities and Exchange Commission (SEC) required Edward Jones to pay a $20 million fine for overcharging retail customers.

November 2018: Election of Senator Josh Hawley

In November 2018, Josh Hawley was elected as Senator.

2018: Political Contributions and Organizational Developments

The period between 2018 and 2022 was marked by political contributions and organizational developments.

January 2019: Penny Pennington Appointed Managing Partner

In January 2019, Penny Pennington was appointed as the managing partner of Edward Jones, becoming the firm's sixth managing partner and the first woman to lead a major U.S. brokerage firm.

April 2019: $2,500 Contribution to Senator Josh Hawley Luncheon

In April 2019, the Edward Jones PAC contributed $2,500 to a luncheon for Senator Josh Hawley.

2020: Ranked Seventh on Fortune's 100 Best Companies to Work For List

In 2020, Edward Jones was ranked seventh on Fortune's list of the 100 Best Companies to Work For.

2020: $1,000 Contribution to Senator Josh Hawley Virtual Event

In 2020, the Edward Jones PAC contributed $1,000 to a virtual event for Senator Josh Hawley.

January 2021: Edward Jones Pauses Political Contributions

In January 2021, Edward Jones paused all contributions to elected officials and political organizations.

2021: Ranked Twentieth on Fortune's 100 Best Companies to Work For List

In 2021, Edward Jones was ranked twentieth on Fortune's list of the 100 Best Companies to Work For.

2022: Advisor Staffing in 2022

At the end of 2022, Edward Jones had 18,796 advisors on staff.

2022: Launch of Teaming Program

In 2022, Edward Jones launched a teaming program to allow multiple branches to service clients. Previously, clients were directed to a single branch office.

2022: Political Contributions and Organizational Developments

The period between 2018 and 2022 was marked by political contributions and organizational developments.

2023: Operations from 2023

Developments and operations from 2023 onward.

2023: 2023 Revenue of More Than $14 Billion

In 2023, Edward Jones achieved revenue of more than $14 billion.

2023: Pilot Program and Platform Introduction

In late 2023, Edward Jones piloted a program offering financial plans prepared by home-office wealth strategists. The firm also introduced the MoneyGuide financial-planning platform across its branch network.

2024: Ranked 303rd on the Fortune 500 List

In 2024, Edward Jones was ranked 303rd on the Fortune 500 list, based on 2023 revenue of more than $14 billion.

April 2025: Application for Industrial Bank and Partnership with U.S. Bank

In April 2025, The Jones Financial Companies applied for an industrial bank (Edward Jones Bank) with the FDIC and the Utah Department of Financial Institutions. Edward Jones also announced an expanded partnership with U.S. Bank to provide co-branded checking accounts and credit-card services, expected to be available in late 2025.

2025: Firm Size and Rankings in 2025

As of 2025, Edward Jones employed approximately 55,000 individuals, generated $16.3 billion in revenue, and managed around $2.2 trillion in client assets. The company ranked #260 on the Fortune 500 list.

2025: SMA Expansion Plans

During 2023, Edward Jones expanded its separately managed account (SMA) offerings, with plans to increase the total number of SMA options to more than 300 by 2025.

2025: Introduction of Edward Jones Generations Service

In 2025, Edward Jones introduced Edward Jones Generations, a private-client service designed for investors with $10 million or more in assets, offering expanded planning, investment management, and access to select alternative investments.

2025: Ranked 260th on the Fortune 500 List

In 2025, Edward Jones rose to 260th place on the Fortune 500 list, based on 2024 revenue of approximately $16.3 billion.

2025: Launch of Edward Jones Ventures

In early 2025, Edward Jones announced Edward Jones Ventures, an internal venture investing capability, aimed at investing in financial-technology and related businesses. Early portfolio companies included Porch Software and Waterlily.

2025: Introduction of Edward Jones Generations and Pilot Program for Advisor Collaboration

In the second quarter of 2025, Edward Jones introduced Edward Jones Generations, a private-client service for high-net-worth investors. They also began piloting arrangements allowing financial advisors to share client relationships, moving away from the single-advisor office model.