History of Emma Grede in Timeline

Emma Grede is a British businesswoman, entrepreneur, and fashion designer known for her successful ventures involving the Kardashian family. She is the CEO and co-founder of the denim company Good American, a founding partner of the shapewear brand Skims, and co-founder of the cleaning products company Safely. Grede's business acumen has established her as a prominent figure in the fashion and business worlds.

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Full Timeline

September 1982: Emma Grede's Birth

In September 1982, Emma Findlay Grede was born, marking the beginning of her life as a British businesswoman, entrepreneur, and fashion designer.

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2008: Founded ITB Worldwide

In 2008, at the age of 26, Emma Grede founded Independent Talent Brand (ITB) Worldwide, a talent management and entertainment marketing agency based in London.

2015: Proposed Denim Company Idea

In 2015, Emma Grede proposed an idea for a denim company to Kris Jenner, suggesting a partnership with Khloé Kardashian.

2016: Good American Launch

In 2016, Emma Grede and Khloe Kardashian launched Good American, a women's clothing company focused on size inclusivity and body positivity, with Grede as CEO. On its opening day, Good American sold a million dollars worth of denim merchandise.

2017: Moved to Bel Air

In 2017, Emma Grede and her husband Jens Grede moved to Bel Air, Los Angeles.

2019: Co-founded Skims

In 2019, Emma Grede co-founded Skims, a shapewear brand, with her husband Jens Grede and Kim Kardashian. Emma Grede serves as the company's chief product officer.

2020: Chairwoman of 15 Percent Pledge

In 2020, Emma Grede became chairwoman of the 15 Percent Pledge, an initiative for retailers to reserve 15% of their shelf space for black-owned businesses, spearheaded by Aurora James.

March 2021: Safely Launch

In March 2021, Emma Grede, along with Kris Jenner and Chrissy Teigen, co-founded Safely, a brand of plant-based cleaning and self-care products, with a mission to rid American homes of harsh toxins with plant-powered products.

November 2022: Won Innovation Award

In November 2022, Emma Grede, her husband Jens Grede, and Kim Kardashian won the first Innovation Award presented by Amazon Fashion for Skims at the CFDA Awards in New York.

2022: 15 Percent Pledge impact

By 2022, the 15 Percent Pledge, led by chairwoman Emma Grede, helped black business owners generate $10 billion in revenue.

2023: Richest Self-Made Women in America

By 2023, Forbes magazine identified Emma Grede as one of the Richest Self-Made Women in America, with an estimated net worth of $320 million.

2024: Guest Dragon on Dragons' Den

In 2024, Emma Grede became a guest dragon on the 21st series of Dragons' Den, a British TV program.

January 2025: Launched Apparel Brand Off Season

In January 2025, Emma Grede teamed up with fashion designer Kristin Juszczyk to launch apparel brand Off Season in collaboration with the NFL and Fanatics.