History of Emma Grede in Timeline

Emma Grede is a British businesswoman, entrepreneur, and fashion designer known for her successful collaborations with the Kardashian family. She is the CEO and co-founder of the denim company Good American, a founding partner of the shapewear brand Skims, and co-founder of the cleaning products company Safely. Grede has built a reputation for her business acumen and her ability to create successful and inclusive brands.

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Full Timeline

2015: Proposed denim company idea

In 2015, Emma Grede proposed an idea for a denim company to Kris Jenner, aiming to partner with Khloé Kardashian.

2016: Good American Launch

In 2016, Emma Grede and Khloé Kardashian launched Good American, a women's clothing company focused on size inclusivity and body positivity, with Grede as CEO. The company sold a million dollars of denim merchandise on opening day.

2019: Co-founded Skims

In 2019, Emma Grede became a founding partner of Skims, a shapewear brand co-founded by her husband Jens Grede and Kim Kardashian. Grede also serves as the company's chief product officer.

2020: Joins 15 Percent Pledge

In 2020, Emma Grede became chairwoman of the 15 Percent Pledge, an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.

March 2021: Safely Launch

In March 2021, Emma Grede, along with Kris Jenner and Chrissy Teigen, co-founded Safely, a brand of plant-based cleaning and self-care products. Emma conceived of the company during the COVID-19 pandemic, as she desired products that would be safe for her own family.

November 2022: Innovation Award

In November 2022, Emma, her husband Jens Grede, and Kim Kardashian won the first Innovation Award presented by Amazon Fashion for Skims at the CFDA Awards in New York.

2022: 15 Percent Pledge Impact

By 2022, the 15 Percent Pledge, chaired by Emma Grede, had helped Black-owned businesses generate $10 billion in revenue.

2023: Richest Self-Made Women in America

By 2023, Forbes magazine identified Emma Grede as one of the Richest Self-Made Women in America, with an estimated net worth of $320 million.

2024: Guest dragon on Dragons' Den

In 2024, Emma Grede became a guest dragon on the 21st series of Dragons' Den.

January 2025: Off Season Launch

In January 2025, Emma Grede teamed up with fashion designer Kristin Juszczyk to launch apparel brand Off Season in collaboration with the NFL and Fanatics.