History of Skims in Timeline

By Popular Timelines Editorial Team · Updated: March 29, 2025

Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. The brand emphasizes body positivity and inclusive sizing. In July 2023, the company's valuation exceeded $4 billion.

1978: Inspiration from Fendi Collection

In 1978, a Fendi collection by Karl Lagerfeld was released, which later inspired the FENDI x SKIMS collaboration in 2021.

June 2019: Skims Co-Founded

In June 2019, Skims was co-founded by Kim Kardashian and Jens Grede, with Kanye West as "Ghost Creative Director" who created the company's logo.

2020: Skims Partnership with the United States Olympics team

In 2020, athletes wore Skims clothing during the Summer Olympics and Paralympics in Tokyo.

April 2021: Skims Valuation

In April 2021, Skims' worth was reported to be over US$1.6 billion.

October 2021: FENDI x SKIMS Collaboration

In October 2021, Skims collaborated with Fendi, creating a capsule collection of FENDI x SKIMS branded shapewear, leather dresses, and swimsuits.

2021: Skims Partnership with the United States Olympics team

In 2021, Skims established a partnership with the United States Olympics team providing Team USA and Skims branded athleisure for its athletes.

2021: Kim Kardashian Brand Innovator Award

In 2021, founder Kim Kardashian was given a "Brand Innovator" award for her work on Skims by Wall Street Journal Magazine's Innovator Awards.

January 2022: Skims Valuation

In January 2022, Skims was reported over to be worth US$3.2 billion.

March 2022: TIME's 100 Most Influential Companies

In March 2022, Skims made it to TIME's List of 100 Most Influential Companies of the year.

November 2022: Skims Receives Innovation Award

In November 2022, Skims received the inaugural "Innovation Award" presented by Amazon Fashion at the 2022 CFDA Fashion Awards. Cofounders Kim Kardashian, Emma Grede, and Jens Grede accepted the award.

2022: Skims Partnership with the United States Olympics team

In 2022, athletes wore Skims clothing at the Winter Olympics in Beijing.

July 2023: Skims Valuation

In July 2023, Skims was valued at over $4 billion.

September 2023: Partnership with NBA, WNBA, and USA Basketball

In September 2023, Skims and the National Basketball Association (NBA) announced a multiyear partnership making Skims the official underwear partner of the NBA, the Women's National Basketball League (WNBA), and USA Basketball.

October 2023: Skims Menswear Line Announced

In October 2023, Skims announced the company's first venture into menswear with a collection of underwear, t-shirts, socks, and tank tops designed for men.