History of Flat white in Timeline

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Flat white

The flat white is a coffee beverage made with espresso and steamed milk, distinguished by its higher espresso-to-milk ratio compared to a latte and the absence of a substantial foam layer characteristic of a cappuccino. The drink's origins are disputed, with competing claims of invention from café owners in both Australia and New Zealand.

May 1983: "Flat white coffee" at Miller's Treat

In May 1983, a review of the Sydney café Miller's Treat mentioned their "flat white coffee" indicating the drink was already being served in Australia at the time.

April 1984: "Cafe latte translates as flat white"

An article in a Sydney newspaper in April 1984 satirised the popularity of caffè latte, mentioning that "cafe latte translates as flat white." This suggests the term "flat white" was used as a synonym for caffè latte in some contexts.

January 1985: "Flat white only" at Parliament House cafeteria

Due to a temporary issue with milk cows in January 1985, the Parliament House cafeteria in Canberra put up a sign stating "flat white only" as they were unable to make milk froth for other coffee drinks, showcasing the drink's presence.

1989: "Failed cappuccino" at Bar Bodega

In 1989, a "failed cappuccino" at Bar Bodega on Willis St in Wellington, New Zealand is cited as another possible origin of the flat white, adding to the debate on the drink's invention.

2005: Flat White reaches the UK

By 2005, the flat white had been exported to the United Kingdom, expanding its reach beyond Australia and New Zealand.

2010: Flat White in UK Starbucks

In 2010, Starbucks franchises in the UK started selling flat whites, indicating the drink's growing popularity and acceptance in the British market.

2013: Flat White in New York City

By 2013, the flat white was available in Australian cafés in New York City, with actor Hugh Jackman, co-owner of one such café, endorsing the drink, further raising its profile.

January 2015: Starbucks Debuts Flat White in America

On January 6, 2015, Starbucks launched the flat white in its American stores, marking a significant step in the drink's expansion into the United States.

2024: Flat White's Popularity Soars in the UK

In 2024, the Economist reported that one in three consumers in the UK were choosing flat white, with Pret a Manger selling almost as many flat whites as cappuccinos. This highlights the drink's significant rise in popularity in the UK.