History of Ivy Park in Timeline
Ivy Park is an activewear clothing brand established in 2016. It is owned, managed, and operated by the renowned American singer-songwriter, Beyoncé, through her management company, Parkwood Entertainment.
October 2014: Ivy Park Co-founded
Beyoncé and Sir Philip Green co-founded Ivy Park in October 2014, launching a joint venture with Topshop under the company Parkwood Topshop Athletic Ltd.
2015: Ivy Park Launch Postponement
Initially planned for the fall of 2015, Ivy Park's launch was postponed to the spring of 2016.
March 31, 2016: Beyoncé Announces Ivy Park
Beyoncé announced Ivy Park, unveiling two covers for Elle magazine's May issue, featuring an interview where she shared the brand's goals and focus on women. On the same day, she released "Where Is Your Park," a promotional video showcasing her workout routine, the upcoming clothing line, and the brand's origin story.
April 14, 2016: Ivy Park's Official Launch Date
After a slight delay, Ivy Park's official launch date was set for April 14, 2016, for both in-store and online retailers.
May 2016: Ivy Park Faces Exploitation Allegations
In May 2016, The Sun published allegations that Ivy Park factories in Sri Lanka were exploiting workers by paying them less than minimum wage. Ivy Park denied the claims, stating their commitment to ethical trading practices, and CBS News analysis disproved the allegations, showing workers were paid double the minimum wage.
2016: Ivy Park Launch
In 2016, Ivy Park, an athleisure clothing line, was launched by American singer-songwriter Beyoncé through her management company Parkwood Entertainment.
November 14, 2018: Parkwood Entertainment Acquires Full Ownership of Ivy Park
Following allegations of sexual harassment and racial abuse against co-founder Sir Philip Green, Parkwood Entertainment acquired total ownership of Ivy Park on November 14, 2018.
April 4, 2019: Beyoncé Announces Ivy Park x Adidas Collaboration
On April 4, 2019, Beyoncé announced the first collaboration between Ivy Park and Adidas, marking the relaunch of Ivy Park after severing ties with Topshop. The relaunch included plans for shoes, performance gear, and lifestyle apparel.
April 2019: Beyoncé Reportedly Ends Reebok Partnership Over Diversity Concerns
Following the launch of the Ivy Park x Adidas line in April 2019, reports emerged alleging Beyoncé ended a potential partnership with Reebok due to a lack of diversity in their pitch team. Reebok denied the claims, stating the discussions with Beyoncé and her team continued for months after the initial meeting.
January 17, 2020: Ivy Park x Adidas Collaboration Sells Out
The Ivy Park x Adidas collaboration officially sold out on Adidas' website hours after the pre-sale launch and six minutes after the main launch on January 17, 2020. The collection's popularity reportedly crashed the website multiple times. Despite being available in select Adidas stores worldwide and other retailers in the United States on January 18, it quickly sold out, leading to frustration among shoppers.
December 2020: Beyoncé Models for British Vogue Featuring Ivy Park x Adidas Drip 2
Beyoncé was photographed by 21-year-old Kennedi Carter for the cover of British Vogue's December 2020 issue, featuring Ivy Park x Adidas Drip 2.
January 2021: Ivy Park x Adidas Collaboration Described
In January 2021, the Ivy Park and Adidas collaboration was described on the company's website as the "[unity of] two iconic brands, celebrating their heritage while creating uniforms of power."
January 24, 2021: Ivy Park Teases Upcoming Collection
On January 24, 2021, the official Ivy Park Instagram page posted a cryptic teaser with a winter theme, hinting at an upcoming collection with the caption "COMING SOON."
February 5, 2021: Adidas Announces Ivy Park "Icy Park" Collection
Adidas announced the third Ivy Park collection, “Icy Park,” on February 5, 2021, describing it as “[infusing] alpine silhouettes with faux shearling and performance towel terry materials, adding texture for the quintessential cozy vibe.”
February 2021: Ivy Park Promotes "Icy Park" Collection with Gift Packages and Ice Sculptures
Ivy Park sent out gift packages to celebrities and influencers to promote the "Icy Park" collection. Throughout February 2021, ice sculptures were temporarily erected in locations around New York City, including Domino Park and Bryant Park.
