CBS Broadcasting Inc. (CBS) is a prominent American commercial broadcast television and radio network. It serves as the flagship property of the CBS Entertainment Group, a division of Paramount Skydance, formed after the 2025 merger of Paramount Global, National Amusements, and Skydance Media. CBS is one of Paramount Skydance's three flagship subsidiaries, alongside Paramount Pictures and MTV.
On January 27, 1927, United Independent Broadcasters, Inc., a radio network, was founded in Chicago by Arthur Judson.
In 1927, CBS was founded. It is headquartered at the CBS Building in New York City and is one of the "Big Three" television networks.
In September 1928, William Paley became the majority owner of CBS, holding 51 percent of the business.
In early 1928, William S. Paley rebranded the network as the Columbia Broadcasting System after acquiring it from Judson and Columbia.
In 1929, Paramount Pictures acquired 49 percent of CBS.
In 1932, due to the Great Depression, Paramount Pictures sold its shares back to CBS.
From 1949, the Pillsbury Bake-Off, an annual national cooking contest, was broadcast on CBS as a special.
In 1949, the song "Loneliness of Evening" was originally composed for South Pacific but was not performed in that musical. It was later included in CBS's 1965 remake of Cinderella.
In 1950, CBS held some of its first demonstrations of color television, which were held in the former Tiffany and Company Building in New York City.
On October 20, 1951, CBS adopted the "Eye" logo as its trademark symbol. It is still in use today.
In 1955, CBS began broadcasting the live-action series Captain Kangaroo on weekday mornings.
On March 31, 1957, CBS broadcasted live in color a musical production of 'Cinderella', with music by Richard Rodgers and lyrics by Oscar Hammerstein II, starring Julie Andrews. The broadcast was seen by over 100 million people.
In 1957, CBS broadcasted a live telecast of the George Balanchine New York City Ballet production of Tchaikovsky's 'The Nutcracker'.
In 1958, CBS began airing the Young People's Concerts, conducted by Leonard Bernstein, introducing classical music to children.
In 1958, CBS broadcasted a live telecast of the George Balanchine New York City Ballet production of Tchaikovsky's 'The Nutcracker'.
In 1959, Lou Dorfsman replaced William Golden, who had unexpectedly passed away, and Dorfsman went on to oversee all print and on-air graphics for CBS for the next 30 years.
In 1961, CBS's Young People's Concerts won an Emmy Award. These programs, conducted by Leonard Bernstein, introduced classical music to children.
From 1963, the Miss USA beauty pageant aired on CBS.
In 1964, CBS became the original broadcast home for the primetime specials produced by the National Geographic Society.
In 1964, Rudolph the Red-Nosed Reindeer first aired on NBC before becoming an annual holiday staple of CBS.
In 1965, CBS began broadcasting A Charlie Brown Christmas, the first of the Peanuts holiday specials.
In 1965, CBS broadcasted a little-known German-American filmed production of Tchaikovsky's 'The Nutcracker', starring Edward Villella, Patricia McBride, and Melissa Hayden.
In 1965, CBS remade 'Cinderella', with Lesley Ann Warren, Stuart Damon, Ginger Rogers, and Walter Pidgeon among its stars. The remake included the new song "Loneliness of Evening".
In 1966, CBS began broadcasting the Young People's Concerts in color, having previously broadcast them in black-and-white. The specials were conducted by Leonard Bernstein.
From 1967, Bob Barker began emceeing the Miss USA beauty pageant on CBS.
In 1971, CBS spun off its broadcast syndication division, Viacom, into a separate company.
In 1972, CBS stopped airing the Young People's Concerts, conducted by Leonard Bernstein, which had introduced classical music to children since 1958.
In 1972, George W. Bush served in the Air National Guard, which was the focus of a controversial CBS News report in 2004.
In 1972, The Price Is Right began production on CBS. It is the longest continuously running daytime game show on network television.
In 1973, CBS introduced a seven-second animated opening sequence for its animated specials, featuring the words "A CBS Special Presentation" in colorful lettering and a jazzy fanfare.
In 1973, George W. Bush served in the Air National Guard, which was the focus of a controversial CBS News report in 2004.
In 1973, The Young and the Restless, an hour-long soap opera, debuted on CBS.
In 1973, the National Geographic Society specials moved from CBS to ABC.
In 1974, CBS dropped its original full name and became known simply as CBS, Inc.
In 1975, the National Geographic Society specials moved to PBS.
On June 1, 1977, Elvis Presley signed a deal with CBS to appear in a new television special.
On October 3, 1977, CBS aired the special "Elvis in Concert", filmed during Presley's final tour, nearly two months after Presley's death.
From 1977 to 2009, CBS carried 3+1⁄2 hours of soap operas on its daytime lineup, holding the longest daily schedule out of the Big Three networks.
In 1977, CBS began broadcasting the Mikhail Baryshnikov staging of Tchaikovsky's 'The Nutcracker', starring Baryshnikov and Gelsey Kirkland.
Since its inception in 1978, CBS has been the sole broadcaster of The Kennedy Center Honors, a two-hour performing arts tribute.
The CBS Reports documentary episode "Gay Power, Gay Politics" covered the 1979 mayoral election in San Francisco and was later accused of purposeful misrepresentation and propagating misinformation.
On April 26, 1980, CBS aired "Gay Power, Gay Politics", a CBS Reports documentary episode about the LGBTQ community in San Francisco, which was later found to have violated journalistic standards.
During the 1981-82 season, CBS launched the "Reach for the Stars" campaign, using a space theme to highlight improvements in ratings and the launch of the space shuttle Columbia.
In 1982, CBS introduced the "Great Moments" campaign, juxtaposing scenes from classic shows such as I Love Lucy with then-current shows like Dallas and M*A*S*H.
In 1982, CBS stopped broadcasting Captain Kangaroo on weekday mornings, but continued on Saturdays.
From 1983 to 1986, CBS, which was leading in the ratings, ran a campaign based on the slogan "We've Got the Touch", featuring vocals by Richie Havens in 1983-84.
From 1983 to 1986, CBS, which was leading in the ratings, ran a campaign based on the slogan "We've Got the Touch", featuring vocals by Richie Havens in 1983-84 and one occasion in 1984-85.
In 1984, CBS stopped broadcasting Captain Kangaroo on Saturdays.
From 1983 to 1986, CBS, which was leading in the ratings, ran a campaign based on the slogan "We've Got the Touch", featuring vocals by Kenny Rogers in 1985-86.
From 1983 to 1986, CBS, which was leading in the ratings, ran a campaign based on the slogan "We've Got the Touch", featuring vocals by Kenny Rogers in 1985-86.
In 1986, CBS telecast "Carnegie Hall: The Grand Reopening" in primetime, a concert commemorating the re-opening of Carnegie Hall after its complete renovation, featuring artists from Leonard Bernstein to Frank Sinatra.
The 1986–87 season marked the start of the "Share the Spirit of CBS" campaign, the network's first to completely use computer graphics and digital video effects.
In 1987, Bob Barker quit hosting the Miss USA beauty pageant due to a dispute over fur coats being offered as prizes.
In 1987, CBS launched the "CBS Spirit" (or "CBSPIRIT") campaign, featuring a swirling blue line graphic, following the success of the previous year's "Share the Spirit of CBS" campaign.
In 1987, The Bold and the Beautiful, a half-hour soap opera, debuted on CBS.
For the 1988-89 season, CBS introduced the "Television You Can Feel" campaign, aiming for a sensual, new-age image with advanced computer graphics and soothing music; this season also saw a significant drop in CBS's ratings.
In 1988, Alan Thicke succeeded Bob Barker as the host of the Miss USA beauty pageant on CBS.
In 1988, Garfield and Friends, a Saturday-morning cartoon, premiered on CBS, following several primetime animated specials based on the Garfield comic strip during the 1980s.
CBS introduced "Get Ready for CBS" during the 1989-90 season, aiming to elevate CBS out of last place, featuring network stars interacting in a studio set; the network also partnered with Kmart for the "CBS/Kmart Get Ready Giveaway".
From 1989, Dick Clark became the host of the Miss USA beauty pageant on CBS.
For the 1990–91 season, the "Get Ready for CBS" campaign featured a new jingle performed by The Temptations, which featured an altered version of their hit "Get Ready".
Until 1990, CBS utilized a seven-second animated opening sequence for its animated specials, featuring the words "A CBS Special Presentation" in colorful lettering and a jazzy fanfare.
In 1992, CBS used the simplified tagline "This is CBS" as part of a less-than-memorable campaign. A four-note sound mark was introduced during the end-of-show network identification sequence, eventually adapted into IDs and vanity cards during the "Welcome Home" era.
Throughout the 2000s, CBS rating resurgence was backed by updated versions of the 1992 sound mark used during closing credits of programs.
Until 1993, Dick Clark was the host of the Miss USA beauty pageant on CBS since 1989.
From 1994, Bob Goen became the host of the Miss USA beauty pageant on CBS.
In 1994, the Westinghouse Electric Corporation acquired CBS.
In 1995, CBS refused to air a 60 Minutes segment featuring an interview with a former president of research and development for Brown & Williamson, a major tobacco company. The controversy concerned journalistic standards and legal pressures.
In 1995, CBS used the simplified tagline "You're on CBS" as part of a less-than-memorable campaign.
In 1995, Garfield and Friends ended its run on CBS.
In 1995, the National Geographic Society specials moved to NBC.
CBS introduced "Welcome Home to a CBS Night" for the 1996-1997 season.
In 1996, Westinghouse Electric acquired MaXaM Entertainment, an independent television syndication firm, shortly after its merger with CBS.
Until 1996, Bob Goen was the host of the Miss USA beauty pageant on CBS since 1994.
CBS shortened "Welcome Home to a CBS Night" to "Welcome Home" for the 1997-1999 seasons.
In 1997, CBS premiered Wheel 2000, a children's version of Wheel of Fortune which aired simultaneously on the Game Show Network.
In 1997, Westinghouse adopted the name of the company it had acquired, becoming CBS Corporation.
In September 1998, CBS began contracting the time out to other companies to provide programming, launching CBS Kidshow.
In September 1998, CBS began its conversion to high definition with the launch of its simulcast feed CBS HD at the start of the 1998–99 season.
CBS launched "The Address is CBS" for the 1999-2000 season, a spin-off of the "Welcome Home" campaign, tracing back to a radio-era slogan from the 1940s.
In 1999, CBS came under the control of Viacom, which had been formed as a spin-off of CBS in 1971.
In 1999, the Michael Mann-directed drama film 'The Insider' was released, based on the 1995 CBS controversy where the network refused to air a 60 Minutes segment about a tobacco company.
In September 2000, CBS entered a deal with Nickelodeon to air Nick Jr. programming under the banner Nick Jr. on CBS.
Beginning with the 2000–01 season, CBS gradually converted much of its existing programming from standard definition to high definition.
CBS Kidshow, featuring programming from Nelvana, ended its run in 2000.
CBS launched "The Address is CBS" for the 1999-2000 season, a spin-off of the "Welcome Home" campaign, tracing back to a radio-era slogan from the 1940s.
In 1997, CBS premiered Wheel 2000, a children's version of Wheel of Fortune which aired simultaneously on the Game Show Network.
In 2000, CBS lost the broadcast rights to the Peanuts holiday specials, which were acquired by ABC.
In 2000, the Miss USA pageant's viewership had dropped to an average of 7 million viewers.
In 2000, the National Geographic Society specials returned to PBS.
In January 2001, the National Geographic Channel, a cable channel, was launched as a joint venture between the National Geographic Society and Fox Cable Networks.
On June 27, 2001, The Young and the Restless became the first daytime soap opera to broadcast in HD.
In 2001, the Miss USA pageant's viewership averaged 7 million viewers.
From 2002 to 2005, live-action and animated Nickelodeon series aimed at older children also aired as part of the block under the name Nick on CBS.
In 2002, Donald Trump brokered a deal to move the Miss USA pageant to NBC, giving them half-ownership.
Until 2002, the Pillsbury Bake-Off, an annual national cooking contest, was broadcast on CBS as a special since 1949.
In 2003, Justin Timberlake released the song "Rock Your Body". This song was performed at the Super Bowl XXXVIII halftime show which caused a controversy.
On September 8, 2004, CBS aired a controversial episode of 60 Minutes Wednesday questioning George W. Bush's Air National Guard service. The documents used in the story were later questioned and deemed unauthenticated.
In 2004, the FCC imposed a record $550,000 fine against CBS for the Super Bowl XXXVIII halftime show incident where Janet Jackson's breast was briefly exposed. The incident led to increased regulation of broadcast television.
From 2002 to 2005, live-action and animated Nickelodeon series aimed at older children also aired as part of the block under the name Nick on CBS.
In 2005, CBS introduced the slogan "Everybody's Watching," proclaiming itself as "America's Most Watched Network" as part of its strategy.
In 2005, Dan Rather resigned as CBS News chief anchor following a controversial 60 Minutes report.
In 2005, Viacom split itself into two separate companies and re-established CBS Corporation.
In September 2006, KOL Secret Slumber Party on CBS replaced Nick Jr. on CBS, with the inaugural lineup featuring one animated series that originally aired in syndication in 2005.
Since 2005, CBS started producing all of their content in full HD, with some exceptions of holiday specials.
In March 2006, CBS entered into a three-year agreement with DIC Entertainment to program the Saturday morning time slot.
During the 2006-2007 television season, CBS used a new graphical identity created by Trollbäck + Company, placing the eye logo in a prominent "trademark" position.
In 2006, CBS launched the "We Are CBS" campaign, with Don LaFontaine providing voiceovers for IDs and promos.
In September 2007, Dan Rather filed a $70 million lawsuit against CBS and Viacom, contending the 60 minutes story and his termination in 2005 were mishandled.
During the 2006-2007 television season, CBS used a new graphical identity created by Trollbäck + Company, placing the eye logo in a prominent "trademark" position.
In 2007, Drew Carey became the host of The Price Is Right, replacing Bob Barker after 35 years.
In mid-2007, KOL, the children's service of AOL, withdrew sponsorship from CBS' Saturday morning block, which was subsequently renamed KEWLopolis. Complementing CBS's 2007 lineup were Care Bears, Strawberry Shortcake, and Sushi Pack.
In 2008, a Philadelphia federal court annulled the $550,000 fine imposed on CBS for the Super Bowl XXXVIII incident, labeling it "arbitrary and capricious."
In 2008, parts of Dan Rather's lawsuit against CBS and Viacom were dismissed.
On February 24, 2009, CBS announced its renewal of the contract with Cookie Jar for three more seasons, extending through 2012. On September 19, 2009, KEWLopolis was renamed Cookie Jar TV.
On September 14, 2009, CBS Studios International reached a joint venture deal with Chellomedia to launch six CBS-branded channels in the United Kingdom.
On September 19, 2009, KEWLopolis was renamed Cookie Jar TV.
On October 1, 2009, it was announced that the first four channels, CBS Reality, CBS Reality +1, CBS Drama, and CBS Action (later CBS Justice), would launch on November 16.
From 1977 to 2009, CBS carried 3+1⁄2 hours of soap operas on its daytime lineup, holding the longest daily schedule out of the Big Three networks.
In 2009, CBS introduced the "Only CBS" campaign, highlighting its unique qualities in network and program promotions.
On April 5, 2010, Zone Horror and Zone Horror +1 were rebranded as Horror Channel and Horror Channel +1.
In October 2010, The Talk, a panel talk show similar in format to ABC's The View, debuted on CBS.
By the 2010–11 season, NBC, Fox, and The CW were already airing their entire programming schedules – outside of Saturday mornings – in high definition.
In 2010, Dan Rather's entire lawsuit against CBS and Viacom was dismissed, and his motion to appeal was denied.
In October 2011, CBS celebrated the 60th anniversary of the introduction of the Eye logo, featuring special IDs of logo versions from previous CBS image campaigns during primetime.
By the 2011–12 midseason, ABC was broadcasting its entire schedule in HD.
In 2011, CBS reintroduced the slogan "America's Most Watched Network" alongside the "Only CBS" slogan.
In 2012, the channels Zone Reality and Zone Romantica were rebranded as CBS Reality and CBS Drama, respectively, in Israel.
In February 24, 2009, it was announced that CBS would renew its contract with Cookie Jar for another three seasons through 2012. On September 19, 2009, KEWLopolis was renamed Cookie Jar TV.
On January 14, 2013, CNET editor-in-chief Lindsey Turrentine addressed the conflict of interest related to the CBS lawsuit and its impact on the CES awards.
In January 2013, CBS Interactive disqualified Dish Network's 'Hopper with Sling' from the CES 'Best in Show' award due to active litigation between CBS and Dish Network over the AutoHop technology.
On January 31, 2013, the CEA announced that CNET would no longer decide the CES 'Best in Show' award winner due to CBS's interference.
In March 2013, upon the release of the app, CBS restricted streaming of the most recent episode of any of the network's programs on its streaming app for Apple iOS devices until eight days after their initial broadcast.
On July 24, 2013, CBS agreed with Litton Entertainment to launch a new Saturday morning block.
On September 28, 2013, the Litton-produced CBS Dream Team block, aimed at teenagers, began broadcasting, replacing Cookie Jar TV.
In October 2013, CBS expanded the selections on its streaming app to include full episodes of all CBS series to which the network does not license the streaming rights to other services with the release of its Google Play and Windows 8 apps.
In late November 2013, the three CBS-branded channels in India (Big CBS Prime, Big CBS Spark, and Big CBS Love) were shut down.
On October 16, 2014, CBS announced the launch of CBS All Access, an over-the-top subscription streaming service, as the first OTT offering by a USA broadcast television network.
On October 28, 2014, CBS launched CBS All Access, an over-the-top subscription streaming service, allowing users to view past and present episodes of CBS shows.
In 2014, CBS's 14-year conversion to an entirely high-definition schedule ended, with Big Brother and Let's Make a Deal becoming the final two series to convert.
On May 14, 2015, CBS All Access became available on Chromecast.
In 2015, the contract between NBC and the Miss Universe Organization ended after 12 years amid Donald Trump's controversial remarks about Mexican immigrants.
On September 1, 2016, when ABC converted to a 16:9 widescreen presentation, CBS and The CW were the only remaining networks that framed their promotions and on-screen graphical elements for a 4:3 presentation.
In 2016, Donald Trump launched his campaign for the Republican presidential nomination.
Network Ten, an Australian free-to-air broadcaster, entered voluntary administration in June 2017, with CBS Corporation as its largest creditor.
In November 2017, CBS Corporation acquired Network 10, an Australian free-to-air broadcaster, after being its largest creditor.
In 2017, CBS sold its radio division, CBS Radio, to Entercom (now known as Audacy, Inc.).
In July 2018, The New Yorker published an article detailing allegations of harassment, gender discrimination, and retaliation at CBS, including accusations against Les Moonves.
On September 6, 2018, it was reported that CBS board members were negotiating Les Moonves's departure from the company following harassment allegations.
On September 9, 2018, Les Moonves resigned as chief executive of CBS after additional women raised accusations against him.
On September 24, 2018, CBS converted its on-screen graphical elements to a 16:9 widescreen presentation for all non-news and sports programs.
In December 2018, CBS launched its streaming service in Australia under the name 10 All Access, affiliated with Network 10.
As of 2018, Israeli television providers Yes and Hot only carry CBS Reality.
On December 4, 2019, Viacom and CBS agreed to re-merge to become ViacomCBS, now known as Paramount Global.
Since 2019, the network's programming has been available in the U.S. Virgin Islands on WCVI-TV in Christiansted.
In September 2020, it was announced that CBS's streaming service would be rebranded as Paramount+ in early 2021, featuring content from the wider ViacomCBS library.
In October 2020, CBS announced a more unified branding strategy across its network and divisions, featuring a "deconstructed eye" motif and a five-note sound trademark resembling the "This is CBS" slogan.
In 2020, CBS News and CBS Sports introduced new logos and imaging incorporating the deconstructed eye motif and sonic branding.
On March 4, 2021, CBS's streaming service was rebranded as Paramount+.
CBS Sports launched its rebrand ahead of Super Bowl LV in 2021, incorporating the deconstructed eye motif and sonic branding.
In 2021, Entercom, which acquired CBS Radio in 2017, was renamed Audacy, Inc.
Until 2021, CBS historically used a specially-commissioned variant of Didot as its corporate font.
The Talk officially ended its run on CBS on December 20, 2024. The panel included Sheryl Underwood, Amanda Kloots, Jerry O'Connell, Akbar Gbajabiamila, and Natalie Morales.
After Midnight will end on CBS in September 2025 and be replaced with Comics Unleashed.
As of 2025, CBS provides 87+1⁄2 hours of regularly scheduled network programming each week.
In 2025, Beyond the Gates, an hour-long soap opera, debuted on CBS.
In 2025, CBS Broadcasting Inc. is slated to become the flagship property of Paramount Skydance, resulting from the merger of Paramount Global, National Amusements, and Skydance Media.
In 2025, CBS faced criticism for allegedly capitulating to the second Donald Trump administration, supposedly to gain federal approval for the Skydance-Paramount merger.
In May 2026, Stephen Colbert's version of the Late Show was cancelled at the conclusion of his contract, retiring the entire Late Show franchise. Colbert's cancellation was suspected as being related to conflicts with the Trump Administration.
The Late Show with Stephen Colbert will end on CBS in May 2026.
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