CBS, or CBS Broadcasting Inc., is a major American commercial broadcast television and radio network. It's the flagship property of the CBS Entertainment Group, which itself is a division of Paramount Skydance. CBS is considered one of Paramount Skydance's three flagship subsidiaries, alongside Paramount Pictures and MTV, highlighting its importance within the larger media conglomerate.
On January 27, 1927, Arthur Judson founded United Independent Broadcasters, Inc., a radio network, in Chicago, marking the origin of what would become CBS.
In September 1928, William S. Paley increased his stake to become the majority owner of CBS with 51 percent of the business.
In 1949, the Pillsbury Bake-Off, an annual national cooking contest, began being broadcast on CBS as a special.
In 1949, the song "Loneliness of Evening" was originally composed for South Pacific but was not performed in that musical. It was later included in CBS's 1965 remake of "Cinderella".
On October 20, 1951, CBS adopted the "Eye" as its trademark symbol, leading to its nickname as the Eye Network.
In 1955, CBS began broadcasting the live-action series Captain Kangaroo on weekday mornings.
On March 31, 1957, CBS broadcast a musical production of "Cinderella", with music by Richard Rodgers and lyrics by Oscar Hammerstein II, starring Julie Andrews. It was seen by over 100 million people.
In 1957, CBS broadcast live the George Balanchine New York City Ballet production of Tchaikovsky's "The Nutcracker".
In 1958, CBS began airing the Young People's Concerts, conducted by Leonard Bernstein. These programs introduced classical music to children through Bernstein's commentaries.
In 1958, CBS broadcast live for the second time the George Balanchine New York City Ballet production of Tchaikovsky's "The Nutcracker".
In 1959, William Golden, the creator of the CBS Eye logo, died unexpectedly. Lou Dorfsman, one of his top assistants, replaced him and oversaw all print and on-air graphics for CBS for the next 30 years.
In 1961, the Young People's Concerts on CBS won an Emmy Award.
In 1963, the Miss USA beauty pageant began airing on CBS.
In 1964, CBS became the original broadcast home for the primetime specials produced by the National Geographic Society.
In 1964, Rudolph the Red-Nosed Reindeer first aired on NBC. It would eventually become an annual holiday staple on CBS.
In 1965, CBS began broadcasting animated primetime specials based on the Peanuts comic strip, starting with A Charlie Brown Christmas.
In 1965, CBS broadcast a little-known German-American filmed production of Tchaikovsky's "The Nutcracker", starring Edward Villella, Patricia McBride, and Melissa Hayden.
In 1965, CBS remade "Cinderella" with Lesley Ann Warren, Stuart Damon, Ginger Rogers, and Walter Pidgeon. The remake included the new song "Loneliness of Evening".
In 1966, the Young People's Concerts on CBS began broadcasting in color, and the show also won an Emmy Award that year.
In 1967, Bob Barker began hosting the Miss USA pageant on CBS.
In 1971, CBS spun off its broadcast syndication division, Viacom, into a separate company.
In 1972, CBS stopped airing the Young People's Concerts, which had been broadcast since 1958 and conducted by Leonard Bernstein.
In 1972, George W. Bush served in the Air National Guard, which was questioned in a 2004 CBS 60 Minutes episode.
In 1972, The Price Is Right began production and became the longest continuously running daytime game show on network television.
In 1973, CBS began using a seven-second animated opening sequence for its animated specials, titled "A CBS Special Presentation." The sequence featured the word "SPECIAL" zooming in and out against a black background, accompanied by a jazzy fanfare.
In 1973, George W. Bush served in the Air National Guard, which was questioned in a 2004 CBS 60 Minutes episode.
In 1973, the National Geographic Specials moved from CBS to ABC.
In 1973, the hour-long soap opera series The Young and the Restless debuted on CBS.
In 1974, the company dropped its original full name and became known simply as CBS, Inc.
In 1975, the National Geographic Specials moved to PBS, under the production of Pittsburgh member station WQED.
On June 1, 1977, Elvis Presley signed a deal with CBS to appear in a new television special, to be filmed during his summer concerts.
On October 3, 1977, CBS aired the special "Elvis in Concert", filmed during Elvis Presley's final tour, nearly two months after his death.
In 1977, CBS began broadcasting the Mikhail Baryshnikov staging of Tchaikovsky's ballet "The Nutcracker", starring Baryshnikov and Gelsey Kirkland.
In 1978, CBS became the sole broadcaster of The Kennedy Center Honors, an annual performing arts tribute.
In 1979 the documentary episode "Gay Power, Gay Politics", which aired on CBS Reports, focused on gay sexual practices, and also covered San Francisco's mayoral election.
On April 26, 1980, CBS aired "Gay Power, Gay Politics", an episode of the CBS Reports documentary series. It was accused of misrepresentation and propagating misinformation regarding the LGBTQ community in San Francisco.
During the 1981-82 season, CBS used the "Reach for the Stars" campaign. It featured a space theme to capitalize on CBS's improved ratings and the launch of the space shuttle Columbia.
In 1982, CBS ended weekday broadcasts of Captain Kangaroo, but the show continued on Saturdays.
In 1982, CBS introduced the "Great Moments" campaign. It juxtaposed scenes from classic CBS programs such as I Love Lucy with scenes from the network's current shows like Dallas and M*A*S*H.
From 1983 to 1986, CBS launched a campaign based on the slogan "We've Got the Touch". Richie Havens contributed vocals for the jingle in 1983-84.
During 1984-1985, CBS continued the campaign based on the slogan "We've Got the Touch". Richie Havens contributed vocals for the jingle.
In 1984, CBS stopped broadcasting Captain Kangaroo on Saturdays, ending its run on the network.
During 1985-1986, CBS continued the campaign based on the slogan "We've Got the Touch". Kenny Rogers contributed vocals for the jingle.
From 1983 to 1986, CBS launched a campaign based on the slogan "We've Got the Touch". Kenny Rogers contributed vocals for the jingle in 1985-86.
In 1986, CBS telecast "Carnegie Hall: The Grand Reopening" in primetime, featuring artists from Leonard Bernstein to Frank Sinatra.
The 1986-87 season saw the introduction of the "Share the Spirit of CBS" campaign, CBS's first to use computer graphics and digital video effects completely.
In 1987, Bob Barker quit hosting the Miss USA pageant due to a dispute over the use of fur coats as prizes.
In 1987, the half-hour soap opera series The Bold and the Beautiful debuted on CBS.
In 1987-88, CBS launched the "CBS Spirit" campaign, which utilized a procession of clips from the network's programs and a swirling blue line to represent "the spirit".
For the 1988-89 season, CBS unveiled a new image campaign known as "Television You Can Feel", conveying a sensual, new-age image through computer graphics and soothing music. However, CBS saw its ratings freefall during this season.
In 1988, Alan Thicke hosted the Miss USA pageant on CBS.
In 1988, CBS Saturday-morning cartoon Garfield and Friends, based on the Garfield comic strip, ran until 1995.
In 1989, Dick Clark began hosting the Miss USA pageant on CBS.
With the 1989-90 season, CBS introduced "Get Ready for CBS" to elevate the network out of last place. The campaign featured network stars interacting in a remote studio set and partnered with Kmart for the "CBS/Kmart Get Ready Giveaway".
For the 1990-91 season, the CBS campaign featured a new jingle performed by The Temptations, an altered version of their hit "Get Ready".
In 1990, CBS stopped using the "A CBS Special Presentation" animated opening sequence that had been used since 1973 for its animated specials.
In 1992, CBS used the simplified tagline "This is CBS" for its image campaign. A four-note sound mark was also introduced for the end-of-show network identification sequence.
Throughout the 2000s, CBS's rating resurgence was backed by the network's "It's All Here" campaign, which introduced updated versions of the 1992 sound mark.
In 1993, Dick Clark ended his run hosting the Miss USA pageant on CBS.
In 1994, Bob Goen began hosting the Miss USA pageant on CBS.
In 1994, the Westinghouse Electric Corporation acquired CBS, beginning a series of ownership and name changes for the network.
In 1995, CBS refused to air a 60 Minutes segment featuring an interview with a former president of research and development for Brown & Williamson, a major tobacco company. This decision raised questions about journalistic standards and legal pressures.
In 1995, CBS used the simplified tagline "You're on CBS" for its image campaign.
In 1995, the National Geographic Specials moved to NBC.
During 1996-1997, CBS's promotions department launched the "Welcome Home to a CBS Night" campaign.
In 1996, Bob Goen ended his run hosting the Miss USA pageant on CBS.
In 1996, after Westinghouse Electric bought CBS, Eyemark Entertainment was created from the merger of MaXaM Entertainment, Group W Productions, & CBS Enterprises.
During 1997-1999, CBS shortened its campaign to "Welcome Home".
In 1997, CBS premiered Wheel 2000, a children's version of the syndicated game show Wheel of Fortune which aired simultaneously on the Game Show Network.
In 1997, Westinghouse Electric Corporation adopted the name of the company it had acquired to become CBS Corporation.
In September 1998, CBS began contracting out its Saturday morning schedule, starting with the CBS Kidshow featuring programming from Nelvana.
In September 1998, CBS began its conversion to high definition with the launch of its simulcast feed CBS HD.
During 1999-2000, CBS launched the campaign "The Address is CBS", a spin-off from the previous "Welcome Home" campaign.
In 1999, CBS came under the control of Viacom, which had originally been formed as a spin-off of CBS in 1971.
In 1999, the Michael Mann-directed drama film "The Insider" was released, based on the 1995 CBS controversy.
In September 2000, CBS partnered with Nickelodeon to air Nick Jr. programming under the banner Nick Jr. on CBS.
Beginning with the 2000-01 season, CBS gradually converted much of its existing programming from standard definition to high definition.
During 1999-2000, CBS continued with the campaign "The Address is CBS", a spin-off from the previous "Welcome Home" campaign.
In 2000, CBS's broadcast rights to the Peanuts specials were acquired by ABC.
In 2000, the CBS Kidshow block, which featured programming from Nelvana, ended its run.
In 2000, the Miss USA pageant viewership dropped to an average of 7 million.
In 2000, the National Geographic Specials returned to PBS.
In January 2001, the National Geographic Channel was launched as a joint venture between the National Geographic Society and Fox Cable Networks, partly due to the success of the specials.
On June 27, 2001, "The Young and the Restless" became the first daytime soap opera to broadcast in HD.
In 2001, the Miss USA pageant viewership remained at an average of 7 million.
From 2002, live-action and animated Nickelodeon series aimed at older children also aired as part of the block under the name Nick on CBS.
In 2002, CBS stopped broadcasting the Pillsbury Bake-Off, which had been an annual special since 1949.
In 2002, Donald Trump brokered a deal to move the Miss USA pageant from CBS to NBC.
In 2003, Justin Timberlake released the single "Rock Your Body", which was performed during the Super Bowl XXXVIII halftime show.
In 2003, the Miss USA pageant began airing on NBC as part of a five-year contract.
On September 8, 2004, CBS aired a controversial episode of 60 Minutes Wednesday questioning then-President George W. Bush's service in the Air National Guard. The documents used were later found to be not properly authenticated.
In 2004, the FCC imposed a record $550,000 fine against CBS for the incident during its broadcast of Super Bowl XXXVIII in which singer Janet Jackson's right breast was briefly exposed. This resulted in increased regulation of broadcast television and radio outlets.
As of 2005, certain holiday specials produced before that year, such as the Rankin-Bass specials, continued to be presented in 4:3 SD.
By 2005, live-action and animated Nickelodeon series aimed at older children no longer aired as part of the block under the name Nick on CBS.
CBS aired one animated series that originally aired in syndication in 2005.
In 2005, CBS's campaign introduced the slogan "Everybody's Watching", leading to the proclamation that it was "America's Most Watched Network".
In 2005, Viacom split itself into two separate companies and re-established CBS Corporation through the spin-off of its broadcast television, radio and select cable television and non-broadcasting assets, with the CBS network at its core.
In March 2006, CBS entered into a three-year agreement with DIC Entertainment to program the Saturday morning time slot.
In 2006, CBS used a new graphical identity created by Trollbäck + Company, which placed the Eye logo in a "trademark" position on show titles, days of the week, and descriptive words.
In 2006, CBS's campaign introduced the slogan "We Are CBS", with Don LaFontaine providing the voiceover for the IDs and promos.
In September 2007, former CBS news anchor Dan Rather filed a $70 million lawsuit against CBS and Viacom, contending the 60 Minutes story and his termination were mishandled.
In 2007, CBS continued using the graphical identity created by Trollbäck + Company, placing the Eye logo in a "trademark" position on show titles, days of the week, and descriptive words.
In 2007, Drew Carey replaced Bob Barker as the host of The Price Is Right.
In mid-2007, KOL, the children's service of AOL, withdrew sponsorship from CBS's Saturday morning block, which was subsequently renamed KEWLopolis.
In 2008, a Philadelphia federal court annulled the fine imposed on CBS, labeling it "arbitrary and capricious".
In 2008, parts of the lawsuit filed by Dan Rather against CBS and Viacom were dismissed.
On February 24, 2009, CBS announced that it would renew its contract with Cookie Jar for another three seasons through 2012.
On September 14, 2009, CBS Studios International reached a joint venture deal with Chellomedia to launch six CBS-branded channels in the United Kingdom.
On September 19, 2009, KEWLopolis was renamed Cookie Jar TV.
On October 1, 2009, it was announced that the first four channels, CBS Reality, CBS Reality +1, CBS Drama, and CBS Action, would launch on November 16, replacing Zone Reality, Zone Reality +1, Zone Romantica, and Zone Thriller, respectively.
In 2009, CBS introduced a campaign entitled "Only CBS", in which network promotions proclaim several unique qualities it has.
On April 5, 2010, Zone Horror and Zone Horror +1 were rebranded as Horror Channel and Horror Channel +1.
In October 2010, The Talk, a panel talk show similar to ABC's The View, debuted on CBS.
By the 2010-11 season, NBC, Fox, and The CW were already airing their entire programming schedules in high definition.
In 2010, the entire lawsuit filed by Dan Rather against CBS and Viacom was dismissed, and his motion to appeal was denied.
In October 2011, CBS celebrated the 60th anniversary of the Eye logo's introduction. The network aired special IDs of logo versions from previous CBS image campaigns during its primetime lineup.
By the 2011-12 midseason, ABC was broadcasting its entire schedule in HD.
In 2011, CBS re-introduced the slogan "America's Most Watched Network", used alongside the "Only CBS" slogan.
In 2012, the channels Zone Reality and Zone Romantica in Israel were rebranded as CBS Reality and CBS Drama, respectively.
On January 14, 2013, CNET editor-in-chief Lindsey Turrentine addressed the conflict of interest caused by the lawsuit and promised to prevent similar incidents.
In January 2013, CBS Interactive disqualified Dish Network's "Hopper with Sling" from the CES "Best in Show" award due to ongoing litigation, leading to controversy and changes in the award process.
On January 31, 2013, the CEA announced that CNET would no longer decide the CES Best in Show award winner due to CBS's interference.
In March 2013, upon the release of its app, CBS restricted streaming of the most recent episodes on its streaming app for Apple iOS devices until eight days after their initial broadcast.
On July 24, 2013, CBS agreed with Litton Entertainment to launch a new Saturday morning block.
On September 28, 2013, the Litton-produced CBS Dream Team block began broadcasting, replacing Cookie Jar TV.
In October 2013, CBS expanded the streaming selections on its app to include full episodes of all CBS series after the release of its Google Play and Windows 8 apps.
In late November 2013, the three CBS-branded channels in India, Big CBS Prime, Big CBS Spark, and Big CBS Love, were shut down.
On October 16, 2014, CBS announced the launch of CBS All Access, the first OTT offering by a USA broadcast television network.
On October 28, 2014, CBS launched CBS All Access, an over-the-top subscription streaming service priced at $5.99 per month.
In 2014, CBS completed its 14-year conversion to an entirely high-definition schedule, with "Big Brother" and "Let's Make a Deal" becoming the final two series to convert.
On April 7, 2015, CBS All Access became available on Roku.
On May 14, 2015, CBS All Access became available on Chromecast.
In 2015, NBC's contract to air the Miss USA pageant ended after 12 years.
On September 1, 2016, when ABC converted to a 16:9 widescreen presentation, CBS and The CW were the only remaining networks that framed their promotions and on-screen graphical elements for a 4:3 presentation.
In 2016, controversy arose surrounding the Miss USA pageant due to Donald Trump's remarks about Mexican immigrants.
In June 2017, Australian free-to-air broadcaster Network Ten entered voluntary administration.
In November 2017, CBS Corporation completed the acquisition of Australian broadcaster Network 10, becoming its owner.
In 2017, CBS sold its radio division, CBS Radio, to Entercom (now known as Audacy, Inc.).
In July 2018, an article in The New Yorker claimed that multiple CBS employees described harassment and gender discrimination, with six women accusing Les Moonves of harassment and intimidation.
On September 6, 2018, it was reported that CBS board members were negotiating Les Moonves's departure from the company following allegations of harassment.
On September 9, 2018, Les Moonves resigned as chief executive of CBS after additional women raised accusations against him.
On September 24, 2018, CBS converted its on-screen graphical elements to a 16:9 widescreen presentation for all non-news and sports programs.
In December 2018, CBS launched a version of its streaming service in Australia under the name 10 All Access, affiliated with Network 10.
As of 2018, Israeli television providers Yes and Hot both only carry CBS Reality.
In 2018, CBS's agreement with Sky News would have ended regardless due to that entity's purchase by NBCUniversal.
On December 4, 2019, CBS Corporation and Viacom agreed to re-merge, forming ViacomCBS (later Paramount Global and now known as Paramount Skydance Corporation).
Since 2019, CBS programming has been available in the U.S. Virgin Islands on WCVI-TV in Christiansted.
In September 2020, it was announced that CBS All Access would be rebranded as Paramount+ in early 2021, featuring content from the wider ViacomCBS library.
In October 2020, CBS announced that it would begin to employ a more unified branding between the network and its divisions, including a "deconstructed eye" motif and a five-note sound trademark.
In 2020, CBS News introduced new logos and imaging incorporating the deconstructed eye motif and sonic branding, initially using it for coverage of the 2020 presidential election.
On March 4, 2021, CBS All Access was officially rebranded as Paramount+.
In 2021, CBS Sports launched its rebrand ahead of Super Bowl LV, incorporating the deconstructed eye motif and sonic branding.
In 2021, CBS stopped using its specially-commissioned variant of Didot as its corporate font.
In 2021, Entercom, which acquired CBS Radio in 2017, rebranded itself as Audacy, Inc.
The Talk officially ended its run on December 20, 2024. The show featured Sheryl Underwood, Amanda Kloots, Jerry O'Connell, Akbar Gbajabiamila, and Natalie Morales.
In September 2025, the reruns of the comedic game show After Midnight will end, with Comics Unleashed (reruns) filling the time slot.
As of 2025, CBS provides 87+1⁄2 hours of regularly scheduled network programming each week.
In 2025, CBS faced accusations of capitulating to the second Donald Trump administration, allegedly to gain approval for the Skydance–Paramount merger.
In 2025, the hour-long soap opera series Beyond the Gates debuted on CBS.
On January 14, 2026, CBS reported that Jonathan Ross, the ICE agent who shot Renee Nicole Good in Minneapolis, suffered internal bleeding. This report raised internal concerns at CBS News.
As of May 2026, CBS airs the talk show The Late Show with Stephen Colbert.
In May 2026, Stephen Colbert's show, The Late Show with Stephen Colbert, would be canceled at the conclusion of his current contract, retiring the entire Late Show franchise.
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