History of CBS Sports in Timeline

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CBS Sports

CBS Sports is the sports programming division of Paramount Global, broadcasting content on CBS, Paramount+, CBS Sports Network, and CBS Sports HQ. Based in New York City, it produces sports broadcasts and related programming. The network is a major player in sports media, delivering content through traditional broadcast and streaming platforms.

1981: Existing Logo Introduction

In 1981, CBS Sports introduced a logo that would remain in use until 2015.

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2002: National College Sports Network Launch

In 2002, The National College Sports Network was launched.

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2003: Network Renamed

In 2003, The National College Sports Network was renamed to College Sports Television.

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2004: CBS Acquires SportsLine.com

In 2004, CBS purchased SportsLine.com, which became part of CBSSports.com.

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2005: Viacom Acquisition

In 2005, Viacom, CBS's then-parent company, acquired College Sports Television.

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2008: Network Renamed Again

In 2008, College Sports Television was renamed CBS College Sports Network.

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2011: CBS Sports Network Rebrand

In 2011, CBS College Sports Network was rebranded as CBS Sports Network, shifting focus to mainstream sports.

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September 4, 2012: CBS Sports Radio Launch

On September 4, 2012, CBS Sports Radio was launched, offering hourly sports news updates.

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January 2, 2013: Full Programming Schedule

On January 2, 2013, CBS Sports Radio began offering a full 24-hour schedule of sports talk programming.

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August 31, 2013: Graphics Package and Aspect Ratio Update

On August 31, 2013, CBS Sports rolled out its new graphics package first used in Super Bowl XLVII and switched to a 16:9 aspect ratio letterbox presentation.

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November 30, 2015: New Rectangular Logo Unveiled

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered during Super Bowl 50 coverage.

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2017: CBS Radio Merger

In 2017, CBS Radio merged with Entercom.

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February 26, 2018: CBS Sports HQ Launch

On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel.

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2019: Eyemark Logo Permission Withdrawn

At the end of 2019, permission for CBS Sports Radio to use the Eyemark logo was withdrawn.

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October 2020: Unified Branding Scheme Announcement

In October 2020, CBS announced that all major divisions would adopt a unified branding scheme.

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April 2024: Cease and Desist Order Issued

In early April 2024, CBS issued a cease and desist order to CBS Sports Radio affiliates, instructing them to stop using the CBS trademark by April 15.

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2037: Limited License Expiration

The limited license allowing use of the CBS name and Eyemark logo is set to expire in late 2037.

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