History of CBS Sports in Timeline

CBS Sports is the sports programming division of Paramount Global's CBS Entertainment Group. It broadcasts sports events on CBS, Paramount+, CBS Sports Network, and CBS Sports HQ. The division is headquartered in New York City and produces programs from the CBS Broadcast Center.

1981: Existing logo's origin

The existing logo replaced on November 30, 2015, dated back to 1981.

2002: National College Sports Network launch

In 2002, the sports channel was launched as the National College Sports Network.

2003: Renamed to College Sports Television

In 2003, the National College Sports Network was renamed to College Sports Television.

2004: CBS purchased SportsLine.com

In 2004, CBS purchased SportsLine.com, which became part of Paramount Streaming.

2005: Acquisition by Viacom

In 2005, Viacom, the then-parent company of CBS, acquired College Sports Television.

2008: Renamed to CBS College Sports Network

In 2008, College Sports Television was renamed to CBS College Sports Network.

2011: Rebranded as CBS Sports Network

In 2011, CBS rebranded the network as CBS Sports Network to include mainstream sports, while still airing college sports frequently.

September 4, 2012: CBS Sports Radio launch

On September 4, 2012, CBS Sports Radio was launched with hourly sports news updates.

January 2, 2013: Full 24-hour schedule of sports talk programming

On January 2, 2013, CBS Sports Radio began offering a full 24-hour schedule of sports talk programming.

August 31, 2013: Graphics and animation package rollout

On August 31, 2013, CBS Sports rolled out its graphics and animation package that was first used in the network's coverage of Super Bowl XLVII. Also switched to a 16:9 aspect ratio letterbox presentation.

November 30, 2015: New rectangular logo unveiled

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50. It was intended to provide consistency between the division's platforms.

2017: CBS Radio merged with Entercom

In 2017, CBS Radio merged with Entercom (now Audacy).

February 26, 2018: Launch of CBS Sports HQ

On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel modeled after CBS News's streaming news channel.

2019: Withdrawal of permission for Eyemark use by CBSSR

At the end of 2019, permission for the use of the Eyemark by CBSSR was withdrawn.

October 2020: Unified branding scheme announcement

In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the components of the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface.