History of CBS Sports in Timeline

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CBS Sports

CBS Sports is the sports programming division of Paramount Global. It handles sports broadcasts for CBS, Paramount+, CBS Sports Network, and CBS Sports HQ. Based in New York City, it produces content from the CBS Broadcast Center.

1981: Existing Logo

An existing logo was in use up until November 30, 2015 that had dated back to 1981.

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2002: Launch of National College Sports Network

In 2002, the sports channel launched as the National College Sports Network.

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2003: Renamed College Sports Television

In 2003, the National College Sports Network was renamed College Sports Television.

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2004: CBS Purchases SportsLine.com

In 2004, CBS purchased SportsLine.com. Today, CBSSports.com is part of Paramount Streaming.

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2005: Viacom Acquires the Network

In 2005, Viacom, then the parent company of CBS, acquired College Sports Television.

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2008: Renamed CBS College Sports Network

In 2008, College Sports Television was renamed CBS College Sports Network.

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2011: Rebranded as CBS Sports Network

In 2011, CBS rebranded CBS College Sports Network as CBS Sports Network to include mainstream sports, though it still frequently airs college sports.

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September 4, 2012: Launch of CBS Sports Radio

On September 4, 2012, CBS Sports Radio was launched, providing hourly sports news updates.

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January 2, 2013: CBS Sports Radio Full Schedule

On January 2, 2013, CBS Sports Radio began offering a full 24-hour schedule of sports talk programming.

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August 31, 2013: Graphics and Aspect Ratio Update

On August 31, 2013, CBS Sports rolled out its previous graphics and animation package. Additionally, CBS Sports switched to a 16:9 aspect ratio letterbox presentation for all sports programming.

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November 30, 2015: New Rectangular Logo Unveiled

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50.

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2017: CBS Radio Merged with Entercom

In 2017, CBS Radio merged with Entercom (now Audacy).

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February 26, 2018: CBS Sports HQ Launch

On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel.

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2019: Withdrawal of Eyemark Permission

At the end of 2019, CBS/Paramount Global withdrew permission for CBS Sports Radio to use the Eyemark logo.

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October 2020: Unified Branding Scheme Announcement

In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the components of the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface.

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April 2024: CBS Cease and Desist Order

In April 2024, CBS issued a cease and desist order to all remaining affiliates, instructing them to cease using the CBS trademark by April 15.

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2037: Expiration Date

CBS/Paramount Global has allowed use of the CBS name and Eyemark logo under a limited license to expire in late 2037.

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