History of CBS Sports in Timeline

CBS Sports is the sports programming division of Paramount Skydance, broadcasting on CBS, Paramount+, CBS Sports Network, and CBS Sports HQ. Headquartered in New York City, it produces sports broadcasts and related content for television and streaming platforms.

April 11, 1955: CBS Sports Formation

On April 11, 1955, CBS Sports was formed and began to acquire premier sports properties, including the NFL, Big Ten football, NCAA Division I college basketball, PGA Tour golf, the Masters Tournament, the PGA Championship, SailGP, and the UEFA Champions League.

1981: Previous Logo in Use

The previous CBS Sports logo, which was replaced in 2015, had been in use since 1981.

2002: Launch of National College Sports Network

In 2002, the National College Sports Network was launched, which was a sports-oriented digital cable and satellite channel.

2003: Renamed College Sports Television

In 2003, the National College Sports Network was renamed to College Sports Television.

2004: Purchase of SportsLine.com

In 2004, CBS purchased SportsLine.com, which became part of Paramount Streaming.

2005: Viacom Acquisition

In 2005, Viacom, CBS's then-parent company, acquired College Sports Television.

2008: Renamed CBS College Sports Network

In 2008, College Sports Television was renamed CBS College Sports Network.

2011: Rebranded as CBS Sports Network

In 2011, CBS rebranded CBS College Sports Network as CBS Sports Network to include mainstream sports, including coverage of minor professional sports leagues.

September 4, 2012: CBS Sports Radio Launch

On September 4, 2012, CBS Sports Radio was launched, featuring hourly sports news updates.

January 2, 2013: Full Programming Schedule

On January 2, 2013, CBS Sports Radio began offering a full 24-hour schedule of sports talk programming.

August 31, 2013: Graphics and Aspect Ratio Update

On August 31, 2013, CBS Sports rolled out its previous graphics and animation package initially used in Super Bowl XLVII. It also switched to a 16:9 aspect ratio letterbox presentation for all sports programming.

November 30, 2015: New Rectangular Logo Unveiled

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50. It was intended to provide consistency between the division's platforms and replaced a logo that had been in use since 1981.

2017: CBS Radio Merged with Entercom

In 2017, CBS Radio merged with Entercom (now Audacy).

February 26, 2018: Launch of CBS Sports HQ

On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel modeled after CBS News's streaming news channel.

2019: Withdrawal of Eyemark Permission

At the end of 2019, permission for the use of the Eyemark by CBSSR was withdrawn.

October 2020: Unified Branding Scheme Announced

In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme, including the CBS eye logo, new sonic branding, and TT Norms Pro typeface.