History of CBS Sports in Timeline

CBS Sports is the sports programming division of Paramount Skydance Corporation, broadcasting content on CBS, Paramount+, CBS Sports Network, and CBS Sports HQ. Based in New York City, it produces sports broadcasts and related programming from studios within the CBS Broadcast Center. It serves as the flagship for sports-related content within the CBS Entertainment Group.

1981: Previous Logo in Use

In 1981, CBS Sports was using a logo that would be replaced in 2015.

2002: Channel launch as National College Sports Network

In 2002, the channel now known as CBS Sports Network was launched as the National College Sports Network, focusing on college sports programming.

2003: Renamed to College Sports Television

In 2003, National College Sports Network was renamed College Sports Television.

2004: CBS Purchases SportsLine.com

In 2004, CBS purchased SportsLine.com, which is now part of Paramount Streaming as CBSSports.com.

2005: Viacom Acquisition

In 2005, Viacom, then-parent company of CBS, acquired College Sports Television.

2008: Renamed to CBS College Sports Network

In 2008, College Sports Television was renamed CBS College Sports Network.

2011: Rebranded as CBS Sports Network

In 2011, CBS rebranded CBS College Sports Network as CBS Sports Network, expanding its focus to include mainstream and minor professional sports, while still airing college sports frequently.

September 4, 2012: CBS Sports Radio Launch

On September 4, 2012, CBS Sports Radio was launched with hourly sports news updates.

January 2, 2013: Full 24-hour Schedule of Sports Talk

On January 2, 2013, CBS Sports Radio began offering a full 24-hour schedule of sports talk programming.

August 31, 2013: Graphics and Aspect Ratio Updates

On August 31, 2013, CBS Sports rolled out its previous graphics and animation package first used in Super Bowl XLVII and switched to a 16:9 aspect ratio letterbox presentation for all sports programming.

November 30, 2015: New Rectangular Logo Unveiled

On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered on-air during its coverage of Super Bowl 50, intended to provide consistency between the division's platforms and replacing the logo from 1981.

2017: CBS Radio merged with Entercom

In 2017, CBS Radio merged with Entercom (now Audacy).

February 26, 2018: CBS Sports HQ Launched

On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel modeled after CBS News's streaming news channel.

2019: Permission withdrawn for use of the Eyemark

At the end of 2019, CBS withdrew permission for CBSSR to use the Eyemark logo.

October 2020: Unified Branding Scheme Announcement

In October 2020, CBS announced that all of its major divisions would adopt a unified branding scheme built around the CBS eye logo, a new sonic branding, and TT Norms Pro as a corporate typeface.