History of CBS Sports in Timeline
CBS Sports is the sports programming division of Paramount Global, broadcasting content on CBS, Paramount+, CBS Sports Network, and CBS Sports HQ. Based in New York City, it produces sports broadcasts and related programming. The network is a major player in sports media, delivering content through traditional broadcast and streaming platforms.
1981: Existing Logo Introduction
In 1981, CBS Sports introduced a logo that would remain in use until 2015.
2002: National College Sports Network Launch
In 2002, The National College Sports Network was launched.
2003: Network Renamed
In 2003, The National College Sports Network was renamed to College Sports Television.
2004: CBS Acquires SportsLine.com
In 2004, CBS purchased SportsLine.com, which became part of CBSSports.com.
2005: Viacom Acquisition
In 2005, Viacom, CBS's then-parent company, acquired College Sports Television.
2008: Network Renamed Again
In 2008, College Sports Television was renamed CBS College Sports Network.
2011: CBS Sports Network Rebrand
In 2011, CBS College Sports Network was rebranded as CBS Sports Network, shifting focus to mainstream sports.
September 4, 2012: CBS Sports Radio Launch
On September 4, 2012, CBS Sports Radio was launched, offering hourly sports news updates.
January 2, 2013: Full Programming Schedule
On January 2, 2013, CBS Sports Radio began offering a full 24-hour schedule of sports talk programming.
August 31, 2013: Graphics Package and Aspect Ratio Update
On August 31, 2013, CBS Sports rolled out its new graphics package first used in Super Bowl XLVII and switched to a 16:9 aspect ratio letterbox presentation.
November 30, 2015: New Rectangular Logo Unveiled
On November 30, 2015, CBS Sports unveiled a new rectangular logo, which premiered during Super Bowl 50 coverage.
February 26, 2018: CBS Sports HQ Launch
On February 26, 2018, CBS Sports launched CBS Sports HQ, a 24-hour streaming sports news channel.
2019: Eyemark Logo Permission Withdrawn
At the end of 2019, permission for CBS Sports Radio to use the Eyemark logo was withdrawn.
October 2020: Unified Branding Scheme Announcement
In October 2020, CBS announced that all major divisions would adopt a unified branding scheme.
April 2024: Cease and Desist Order Issued
In early April 2024, CBS issued a cease and desist order to CBS Sports Radio affiliates, instructing them to stop using the CBS trademark by April 15.
2037: Limited License Expiration
The limited license allowing use of the CBS name and Eyemark logo is set to expire in late 2037.
