Full History Of Adidas In Timeline From 1924

July 1924: Dassler Brothers Shoe Factory Founded

In July 1924, Rudolf joined Adolf Dassler's business, leading to the formation of the "Dassler Brothers Shoe Factory".

1924: Dassler Brothers Shoe Factory Established

In 1924, Adolf Dassler was joined by his elder brother Rudolf, and they formed the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).

May 1933: Dassler Brothers Join Nazi Party

In May 1933, both Dassler brothers joined the Nazi Party (NSDAP).

1935: Adolf Dassler Takes Rank in Hitler Youth

From 1935 until the end of the war, Adolf Dassler took the rank of Sportwart in the Hitler Youth.

1936: Jesse Owens Wears Dassler Spikes at the Olympics

In 1936, Adolf Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spiked shoes at the Summer Olympics.

1936: Jesse Owens Wears Dassler Spikes at the Summer Olympics

In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Owens' four gold medals increased the reputation of Dassler shoes.

1942: Forced Labourers Employed

From 1942 to 1945, at least nine forced laborers were working at both sites of the Dassler Company.

1943: Shoe Production Ceased

In 1943, the Dassler brothers' shoe production was forced to cease operations, with the company's facilities repurposed for manufacturing anti-tank weapons.

1945: Forced Labourers Employed

From 1942 to 1945, at least nine forced laborers were working at both sites of the Dassler Company.

1945: Factory Spared from Destruction

In 1945, the Dassler factory, previously used for anti-tank weapon production, was nearly destroyed by US forces but spared after Adolf Dassler's wife convinced soldiers of the company's focus on sports shoes.

1947: Dassler Brothers Split

In 1947, the Dassler brothers split due to broken relations.

1948: West Germany National Football Team Wears Puma Boots

In 1948, during the first football match after World War II, several members of the West Germany national football team wore Puma boots.

August 1949: Adidas AG Registered

On August 18, 1949, Adolf Dassler registered a company as Adidas AG.

1949: Adidas Founded

In 1949, Adolf Dassler created Adidas following a split with his brother Rudolf, who went on to establish Puma. The Adidas company became a business rival of Puma.

1949: Adidas Founded

In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.

1952: Puma's First Olympic Gold

At the 1952 Summer Olympics, Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.

1952: Adidas Acquires Three Stripes Branding

In 1952, Adidas bought the three stripes branding from Finnish sports company Karhu Sports for €1,600 and two bottles of whiskey.

1952: Adidas Acquired Signature Three Stripe Logo

In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports for two bottles of whiskey and the equivalent of €1600.

1960: Armin Hary Controversy at the Summer Olympics

At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100 meter sprint final. He wore Adidas for the medals ceremony, enraging Adi Dassler.

1963: Adilette sandals developed

In 1963, Adidas developed the Adilette sandals, their first ever pair of sandals, after athletes requested a shoe for the locker room.

1967: First Adidas Apparel Item

In 1967, the first Adidas item of apparel was the Franz Beckenbauer tracksuit.

1970: Adidas Telstar commissioned for the World Cup

In 1970, FIFA commissioned Adidas to create the Adidas Telstar football, which was the first ball designed specifically for the World Cup tournament.

1970: "Pelé Pact" Broken

In 1970, Puma broke the "Pelé Pact" by signing a sponsorship deal with Pelé for the FIFA World Cup after both Adidas and Puma agreed not to sign him.

1971: Trefoil Logo Designed

In 1971, the Trefoil logo was designed.

1972: Trefoil Logo Launched

In 1972, the Trefoil logo was launched, just in time for the 1972 Summer Olympics held in Munich.

1972: Munich Olympics

The 1972 Munich Olympics, where the massacre of 11 Israeli athletes took place, is the year the Adidas SL 72 was created.

1979: Release of the Copa Mundial moulded boot

In 1979, Adidas released the Copa Mundial moulded boot. It would become the best-selling boot of all time and was designed for matches on firm, dry pitches.

1987: Death of Horst Dassler

In 1987, Adidas had a period of trouble following the death of Adolf Dassler's son, Horst Dassler.

1990: Company Bought by Bernard Tapie

In 1990, Adidas was bought by French industrialist Bernard Tapie for ₣1.6 billion, which Tapie borrowed.

1992: Crédit Lyonnais Mandated to Sell Adidas

In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise.

1993: Louis-Dreyfus Quadrupled Revenue

From 1993 through 2000, as CEO of Adidas, Louis-Dreyfus quadrupled revenue to €5.84 billion ($7.5 billion).

1993: Tapie No Longer Owns Olympique de Marseille

In 1993, Tapie no longer owned Olympique de Marseille.

1994: Tapie files for personal bankruptcy

In 1994, Bernard Tapie filed for personal bankruptcy

1994: Robert Louis-Dreyfus Becomes CEO

In 1994, Robert Louis-Dreyfus became the new CEO of Adidas.

1994: SOS Children's Villages Becomes Main Beneficiary

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the main beneficiary.

1997: Tapie Serves Prison Sentence

During 1997, Bernard Tapie served 6 months of an 18-month prison sentence in La Santé prison in Paris.

1997: Adidas was the British and Irish Lions kit supplier

From 1997 Adidas was the British and Irish Lions kit supplier.

1997: Adidas AG Acquired Salomon Group

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG. This acquisition also included the TaylorMade golf company and Maxfli.

1997: Adidas sponsored the New York Yankees

In 1997, Adidas began sponsoring the New York Yankees.

1997: "Three Bars" Logo Introduced

In 1997, Adidas introduced the "three bars" logo, designed by Peter Moore, initially used on the Equipment range of products.

1998: Adidas Sues NCAA

In 1998, Adidas sued the NCAA over rules limiting commercial logos on team uniforms and clothing. The suit was withdrawn, and guidelines were established.

February 2000: Crédit Lyonnais Sells Adidas to Louis-Dreyfus

In February 2000, Crédit Lyonnais sold Adidas to Louis-Dreyfus for a much higher amount of money than Tapie owed.

2000: Adidas provides gymnastics wear for Team USA

From 2000, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics.

2000: Louis-Dreyfus Announces Resignation

In 2000, Louis-Dreyfus announced he would resign the following year due to illness.

2001: Reebok's NBA Deal

In April 2006, Adidas replaced the previous Reebok deal that had been put in place in 2001 for 10 years.

July 2002: Endorsement of Kobe Bryant with the Adidas Equipment KB8

Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.

2003: Lawsuit Against Fitness World Trading

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that Fitness World's use was infringing.

September 2004: "Adidas by Stella McCartney" Launched

In September 2004, Stella McCartney launched a joint-venture line with Adidas, called "Adidas by Stella McCartney", establishing a long-term partnership with the corporation.

2004: Launch of "Impossible is Nothing" campaign

In 2004, Adidas launched the "Impossible is Nothing" campaign.

May 2005: Adidas Sold Salomon Group

On May 3, 2005, Adidas sold their partner company Salomon Group for €485 million to Amer Sports of Finland.

August 2005: Adidas Announced Intent to Buy Reebok

In August 2005, Adidas declared its intention to buy Reebok for $3.8 billion (US$).

November 2005: New Version of Adidas 1 Released

On November 25, 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning and a new motor.

2005: Workers fired at Panarub factory for striking

In 2005, 33 workers at the Panarub factory in Java were fired after striking for better pay, raising concerns about Adidas's labor standards.

January 2006: Adidas Acquired Reebok

In January 2006, Adidas acquisition of Reebok was completed and meant that the company had business sales closer to those of Nike in North America.

April 2006: Adidas Becomes Official NBA Clothing Provider

In April 2006, Adidas announced an 11-year deal to become the official NBA clothing provider.

2006: Launch of "Believe in 5ive" campaign

A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.

2006: Adidas "Teamgeist" football release for World Cup

For the 2006 World Cup, Adidas supplied the "Teamgeist" football. It was designed to travel further when struck, resulting in longer-range goals, but was criticized by goalkeepers for its unpredictable movement in flight.

2006: Adidas becomes uniform supplier for the NBA

In 2006, Adidas became the uniform supplier for all 30 teams in the National Basketball Association (NBA), replacing Reebok after Adidas acquired the brand.

2006: Adidas enters cricket bat manufacture

In 2006, Adidas entered the field of cricket bat manufacture after manufacturing cricket footwear for many years.

2006: Adidas criticized for sweatshop labor practices

In 2006, Adidas faced criticism for allegedly rejecting suppliers that supported unions in favor of subcontractors with worse labor rights records.

2006: Adidas gymnastics leotards and competition shirts available in the United States

In 2006, Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts became available in the United States.

2007: Launch of "Believe in 5ive" campaign

A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.

2007: Adidas enters lacrosse equipment

In 2007, Adidas announced its entry into the lacrosse equipment market.

2007: Adidas criticized for sweatshop labor practices

In 2007, Adidas faced criticism for allegedly rejecting suppliers that supported unions in favor of subcontractors with worse labor rights records.

July 2008: Adidas National Lacrosse Classic

In July 2008, Adidas sponsored the Adidas National Lacrosse Classic for the top 600 high school underclassmen players in the United States.

2008: Adidas sponsored the cricket bat used by Sachin Tendulkar

From 2008 until his retirement, Adidas sponsored the cricket bat used by Sachin Tendulkar, creating a new bat, 'Adidas MasterBlaster Elite', personalized for him.

2008: Adidas sponsors Mumbai Indians and Delhi Daredevils

In 2008, Adidas began sponsoring the Mumbai Indians and Delhi Daredevils teams in the Indian Premier League (IPL).

2008: Adidas cricket bat range introduced

In 2008, Adidas introduced their cricket bat range, including the Pellara, Incurza, Libro, and M-Blaster models.

2008: Adidas sponsored English batting star Kevin Pietersen

In 2008, Adidas made a move into the English cricket market by sponsoring English batting star Kevin Pietersen.

2008: End of Adidas sponsorship of the New York Yankees

In 2008, Adidas's sponsorship of the New York Yankees ended.

November 2009: Andy Murray confirmed as Adidas's highest-paid star

In November 2009, tennis player Andy Murray was confirmed as Adidas's highest-paid star with a five-year contract.

2009: Adidas introduced a new line of tennis racquets

In 2009, Adidas introduced a new line of tennis racquets, including the Feather, Response, and Barricade tour models.

2010: Adidas Jabulani introduced for the World Cup

Adidas introduced the Jabulani for the 2010 World Cup. The ball was a collaboration with Loughborough University and Bayern München.

2010: Kevin Garnett and Gilbert Arenas stop endorsing Adidas

In 2010, Kevin Garnett and Gilbert Arenas stopped endorsing Adidas.

January 2011: PT Kizone factory closure and unpaid wages

In January 2011, the PT Kizone factory, which produced products for Adidas, Nike, and the Dallas Cowboys, closed, leaving 2,686 workers owed $3 million in severance pay and benefits.

November 2011: Adidas Acquires Five Ten

In November 2011, Adidas acquired outdoor action sport performance brand Five Ten through a share purchase agreement.

2011: "Adidas is all in" global marketing strategy slogan

In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas.

2011: Adidas sponsors Pune Warriors India

In 2011, Adidas became the official sponsor of the Pune Warriors India team in the Indian Premier League (IPL).

June 2012: Adidas shoe design with shackles causes controversy

In June 2012, Adidas faced backlash after posting a picture on their Facebook page of a Jeremy Scott-designed shoe featuring shackles, leading to accusations of insensitivity and threats of boycott, ultimately resulting in the product's cancellation.

July 2012: Activists protest low wages for Adidas workers

In July 2012, activists in London replaced Adidas price tags with 34p ones, highlighting the low hourly wage rate paid to Indonesian workers who manufacture Adidas products.

2012: Adidas Reports Highest Revenues Ever

By the end of 2012, Adidas was reporting their highest revenues ever.

2012: Adidas sponsors Pune Warriors India

In 2012, Adidas continued as the official sponsor of the Pune Warriors India team in the Indian Premier League (IPL).

2012: End of Adidas sponsorship with USA Gymnastics

USA Gymnastics and Adidas sponsorship concluded at the end of 2012.

2013: Adidas sponsorship of Delhi Daredevils ends

In 2013, Adidas's sponsorship of the Delhi Daredevils in the Indian Premier League ended.

2013: Adidas gymnastics products available worldwide through Elegant Sports

Since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports.

2013: End of Adidas being the British and Irish Lions kit supplier

Until 2013 Adidas was the British and Irish Lions kit supplier.

April 2014: Strike at Yue Yuen Industrial Holdings Dongguan shoe factory

In April 2014, one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, which produces shoes for Adidas and other brands.

July 2014: Adidas and Manchester United agree to a ten-year kit deal

In July 2014, Adidas and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League season.

August 2014: Adidas announced new Fit Smart wristband

In August 2014, Adidas announced they would be launching a new $199 Fit Smart wristband. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer.

2014: Adidas sponsorship of Mumbai Indians ends

Adidas's sponsorship of the Mumbai Indians in the Indian Premier League ended in 2014.

2014: Adidas Brazuca for the World Cup

For the 2014 World Cup, Adidas released the Adidas Brazuca football, which was the first World Cup ball to be named by the fans.

2014: Pro Kabaddi League launch in India

In 2014, with the launch of Pro Kabaddi League a city based franchise league in India, Kabaddi took the region by storm.

January 2015: Adidas Confirmed App Launched

In January 2015, Adidas launched the footwear industry's first reservation mobile app, Adidas Confirmed, allowing consumers access to limited edition sneakers.

March 2015: McDonald's All-American Uniforms Unveiled

On 24 March 2015, Adidas and McDonald's unveiled the 2015 McDonald's All-American uniforms.

August 2015: Adidas Acquired Runtastic

In August 2015, Adidas acquired fitness technology firm Runtastic for approximately $240 million.

August 2015: James Harden left Nike for Adidas

In August 2015, James Harden left Nike for Adidas by signing a 13-year contract.

2015: Adidas launched "Creating the New" strategic business plan

In 2015, Adidas launched "Creating the New" as its strategic business plan.

2015: Adidas signed Ranveer Singh as a brand ambassador

In 2015, Adidas signed Bollywood actor Ranveer Singh as a brand ambassador for the company's products.

2015: Adidas tied up with U Mumba

In 2015, Adidas tied up with Mumbai-based franchise U Mumba.

2015: Adidas sponsors Royal Challengers Bangalore

In the 2015 season, Adidas sponsored the Royal Challengers Bangalore in the Indian Premier League.

2015: Adidas and Manchester United kit deal begins

The ten-year kit deal between Adidas and Manchester United began with the 2015-16 Premier League season.

September 2016: Adidas launched new color ways of the NMD R1 and NMD XR1

In September 2016, Adidas launched two new color ways of the NMD R1 and one new color way of the NMD XR1.

November 2016: Adidas teased a sneaker made from ocean plastic

In November 2016, Adidas teased the "Adidas Futurecraft Biofabric", a sneaker made from ocean plastic.

2016: Final year of Adidas being uniform supplier for the NBA

2016 was the final year of Adidas being the uniform supplier for all 30 teams in the National Basketball Association (NBA).

2016: Adidas sues Skechers

In 2016, Adidas initiated legal action against Skechers for allegedly replicating the Stan Smith design and producing Adidas replicas like "Springblade".

2016: Adidas Beau Jeu official match ball of UEFA Euro 2016 tournament

In 2016, Adidas named the official match ball of the UEFA Euro 2016 tournament the Adidas Beau Jeu, which translates to "The Beautiful Game" in English.

2016: 3rd season of Boost Energy League

In 2016, the 3rd season of Boost Energy League, which gathers 11 teams representing different districts of Paris, launched.

2016: Adidas Lacrosse sponsors Lynchburg

In the fall of 2016, Adidas Lacrosse provided soft goods only to D3 powerhouse Lynchburg.

January 2017: Adidas EQT line released in a "Turbo Red" Pack

In January 2017, the latest Adidas EQT line released in a "Turbo Red" Pack, and included models such as the Adidas EQT Support 93/17, EQT Support ADV, and EQT Support Ultra.

May 2017: Adidas Sold TaylorMade Golf Company

In May 2017, Adidas sold TaylorMade golf company (including Ashworth) to KPS Capital Partners for $425 million.

2017: End of Adidas's uniform supply contract with the NBA

After the 2016-2017 season, Adidas's contract as the official uniform supplier of the NBA ended and was replaced by Nike.

2017: Adidas uniform provider of the National Hockey League

From the 2017–18 season, Adidas provided uniforms for the National Hockey League.

2017: Adidas executive indicted in NCAA basketball scandal

In 2017, Adidas executive James Gatto was indicted in the NCAA Division I men's basketball corruption scandal.

2017: Adidas agreement with National Hockey League

In 2017, Adidas signed an agreement with National Hockey League to be the official outfitter of uniforms and licensed apparel.

2017: Virat Kohli removed as the brand ambassador of Adidas

In 2017, Virat Kohli was removed as the brand ambassador of Adidas and later signed with Puma India.

2018: Adidas Soviet-themed line withdrawn after outcry

In 2018, Adidas pulled a line of Soviet-themed items from the market following a social media backlash.

2018: Adidas's Revenue

In 2018, Adidas's revenue was listed at €21.915 billion.

June 2020: Head of HR steps down amidst racism concerns

In June 2020, Karen Parkin, the head of global human resources at Adidas, resigned after black employees voiced concerns about her handling of racism and discrimination, including a comment about racism being "noise".

2020: Target year for "Creating the New" strategic business plan

2020 was the target year for Adidas's "Creating the New" strategic business plan, launched in 2015.

2020: Target year for doubling revenue from Rs. 805 crores

Adidas hoped to double its revenue from Rs. 805 crores by 2020.

March 2022: Adidas Sold Reebok

In March 2022, Adidas sold Reebok to the Authentic Brands Group for ca. $2.5 billion.

August 2022: CEO Kasper Rørsted to Step Down

In August 2022, the company announced that CEO Kasper Rørsted would step down in 2023.

2022: Adidas created the 2022 World Cup ball, Al Rihla

In 2022, Adidas created the 2022 World Cup ball, Al Rihla, marking the 14th consecutive time Adidas designed the World Cup official match ball.

2022: Xinjiang cotton found in Adidas shirts

In 2022, researchers from Nordhausen University of Applied Sciences identified cotton from Xinjiang in Adidas shirts, raising ethical concerns.

January 2023: Bjørn Gulden Became CEO

In January 2023, Bjørn Gulden became CEO of Adidas.

2023: Adidas agreement with National Hockey League ends

Adidas agreement with National Hockey League ended in the 2023-24 season.

2023: Adidas uniform provider of the National Hockey League

Adidas's time providing uniforms for the National Hockey League lasted until the 2023–24 season.

July 2024: Adidas withdraws ad campaign starring Bella Hadid and apologizes

In July 2024, Adidas withdrew and apologized for their advertising campaign starring Bella Hadid for the SL 72 due to connections with the 1972 Munich Olympics massacre.

January 2025: Mercedes enters multi-year partnership with Adidas

In January 2025, Formula One team Mercedes announced a multi-year partnership with Adidas.

History of Adidas in Timeline

July 1924: Dassler Brothers Shoe Factory Founded

1924: Dassler Brothers Shoe Factory Established

May 1933: Dassler Brothers Join Nazi Party

1935: Adolf Dassler Takes Rank in Hitler Youth

1936: Jesse Owens Wears Dassler Spikes at the Olympics

1936: Jesse Owens Wears Dassler Spikes at the Summer Olympics

1942: Forced Labourers Employed

1943: Shoe Production Ceased

1945: Forced Labourers Employed

1945: Factory Spared from Destruction

1947: Dassler Brothers Split

1948: West Germany National Football Team Wears Puma Boots

August 1949: Adidas AG Registered

1949: Adidas Founded

1949: Adidas Founded

1952: Puma's First Olympic Gold

1952: Adidas Acquires Three Stripes Branding

1952: Adidas Acquired Signature Three Stripe Logo

1960: Armin Hary Controversy at the Summer Olympics

1963: Adilette sandals developed

1967: First Adidas Apparel Item

1970: Adidas Telstar commissioned for the World Cup

1970: "Pelé Pact" Broken

1971: Trefoil Logo Designed

1972: Trefoil Logo Launched

1972: Munich Olympics

1979: Release of the Copa Mundial moulded boot

1987: Death of Horst Dassler

1990: Company Bought by Bernard Tapie

1992: Crédit Lyonnais Mandated to Sell Adidas

1993: Louis-Dreyfus Quadrupled Revenue

1993: Tapie No Longer Owns Olympique de Marseille

1994: Tapie files for personal bankruptcy

1994: Robert Louis-Dreyfus Becomes CEO

1994: SOS Children's Villages Becomes Main Beneficiary

1997: Tapie Serves Prison Sentence

1997: Adidas was the British and Irish Lions kit supplier

1997: Adidas AG Acquired Salomon Group

1997: Adidas sponsored the New York Yankees

1997: "Three Bars" Logo Introduced

1998: Adidas Sues NCAA

February 2000: Crédit Lyonnais Sells Adidas to Louis-Dreyfus

2000: Adidas provides gymnastics wear for Team USA

2000: Louis-Dreyfus Announces Resignation

2001: Reebok's NBA Deal

July 2002: Endorsement of Kobe Bryant with the Adidas Equipment KB8

2003: Lawsuit Against Fitness World Trading

September 2004: "Adidas by Stella McCartney" Launched

2004: Launch of "Impossible is Nothing" campaign

May 2005: Adidas Sold Salomon Group

August 2005: Adidas Announced Intent to Buy Reebok

November 2005: New Version of Adidas 1 Released

2005: Workers fired at Panarub factory for striking

January 2006: Adidas Acquired Reebok

April 2006: Adidas Becomes Official NBA Clothing Provider

2006: Launch of "Believe in 5ive" campaign

2006: Adidas "Teamgeist" football release for World Cup

2006: Adidas becomes uniform supplier for the NBA

2006: Adidas enters cricket bat manufacture

2006: Adidas criticized for sweatshop labor practices

2006: Adidas gymnastics leotards and competition shirts available in the United States

2007: Launch of "Believe in 5ive" campaign

2007: Adidas enters lacrosse equipment

2007: Adidas criticized for sweatshop labor practices

July 2008: Adidas National Lacrosse Classic

2008: Adidas sponsored the cricket bat used by Sachin Tendulkar

2008: Adidas sponsors Mumbai Indians and Delhi Daredevils

2008: Adidas cricket bat range introduced

2008: Adidas sponsored English batting star Kevin Pietersen

2008: End of Adidas sponsorship of the New York Yankees

November 2009: Andy Murray confirmed as Adidas's highest-paid star

2009: Adidas introduced a new line of tennis racquets

2010: Adidas Jabulani introduced for the World Cup

2010: Kevin Garnett and Gilbert Arenas stop endorsing Adidas

January 2011: PT Kizone factory closure and unpaid wages

November 2011: Adidas Acquires Five Ten

2011: "Adidas is all in" global marketing strategy slogan

2011: Adidas sponsors Pune Warriors India

June 2012: Adidas shoe design with shackles causes controversy