History of McDonald's in Timeline
McDonald's is an American multinational fast food chain established in 1940 by Richard and Maurice McDonald in San Bernardino, California. Initially a hamburger stand, it transitioned into a franchise. The Golden Arches logo was introduced in 1953. Ray Kroc joined in 1955, later buying out the McDonald brothers in 1961. The headquarters moved to Chicago in 2018, after having been located in Oak Brook, Illinois. Beyond fast food, McDonald's operates significantly in real estate, owning a large percentage of its restaurant buildings and land.
23 hours ago : Grandfather picking up Happy Meals killed in McDonald's shooting in Katy, Texas.
A grandfather was fatally shot at a McDonald's in Katy, Texas, while picking up Happy Meals for his grandchildren who were waiting outside. The incident occurred during a shootout.
May 15, 1940: First McDonald's Opens
On May 15, 1940, Richard and Maurice McDonald opened the first McDonald's restaurant in San Bernardino, California.
1940: McDonald's Founded
In 1940, Richard and Maurice McDonald founded McDonald's as a restaurant in San Bernardino, California.
1948: Introduction of "Speedee Service System"
In 1948, the McDonald brothers introduced the "Speedee Service System", which was a key innovation in fast-food service.
1953: Introduction of Golden Arches Logo
In 1953, the Golden Arches logo was introduced at a McDonald's location in Phoenix, Arizona, marking a significant step in the company's branding.
April 15, 1955: Ray Kroc's First Franchised McDonald's Opens
On April 15, 1955, Ray Kroc opened his first franchised McDonald's restaurant, marking the beginning of his influence on the company.
1955: Ray Kroc Joins McDonald's
In 1955, Ray Kroc, a businessman, joined McDonald's as a franchise agent, starting his involvement with the company.
May 4, 1961: McDonald's First Trademark Filing
On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services."
1961: Ray Kroc Buys Out McDonald Brothers
In 1961, Ray Kroc bought out the McDonald brothers, taking control of the company.
1961: Kroc Purchases McDonald Brothers' Equity
In 1961, Ray Kroc purchased the McDonald brothers' equity in the company for $2.7 million, gaining control and initiating the company's global expansion.
1962: Golden Arches Replace Speedee as Mascot
In 1962, the Golden Arches replaced Speedee as the universal mascot for McDonald's.
1963: Introduction of Ronald McDonald
In 1963, Clown mascot Ronald McDonald was introduced to market the chain to children.
November 18, 1968: McDonald's Granted Trademark for Present Golden Arches Logo
On November 18, 1968, McDonald's was granted a U.S. trademark for the present version of the "Golden Arches" logo.
1970: McDonald's has net decrease in locations
2015 marked the first time since 1970 that McDonald's had a net decrease in the number of locations in the United States.
1971: McDonald's moves to Oak Brook
In 1971, McDonald's moved into the Oak Brook facility from an office within the Chicago Loop.
1971: Original San Bernardino Restaurant Torn Down
In 1971, the original McDonald's restaurant in San Bernardino was torn down.
1975: Introduction of Drive-Thru Service
In 1975, McDonald's introduced its first drive-thru service, following the lead of other fast-food chains, in Sierra Vista, Arizona.
1975: McDonald's opens in Hong Kong
When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, setting a new service standard.
1977: McDonald's Enters NASCAR Cup Series
In 1977, McDonald's entered the NASCAR Cup Series, sponsoring Richard Childress for one race.
1984: Rebuilding of Kroc's First McDonald's
In 1984, the ninth opened McDonald's restaurant overall, the first franchised by Ray Kroc, was destroyed and rebuilt.
1986: McDonald's sponsors select NASCAR races.
From 1977 to 1986, McDonald's would only sponsor a handful of races in a NASCAR season.
1986: First Drive-Thru Restaurant in Britain
In 1986, the first McDonald's drive-thru restaurant in Britain opened in Fallowfield, Manchester.
1987: Introduction of PlayPlaces
In 1987, the first McDonald's PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in the US.
1989: US invasion of Panama
The 1989 United States invasion of Panama contradicts the theory that no country with a McDonald's had gone to war with another.
1990: "McLibel Case" Begins
In 1990, McDonald's sued two activists from London Greenpeace for libel after they distributed leaflets criticizing the company's environmental, health, and labor record, leading to the "McLibel case."
1990: McDonald's in Russia
The company has operated in Russia since 1990 and, in August 2014, had 438 stores across the country.
1992: Michael Jordan "McJordan" Value Meal
In 1992, Michael Jordan became the first celebrity to have a McDonald's value meal named after him. The "McJordan," a Quarter Pounder with pickles, raw onion slices, bacon, and barbecue sauce, was available at Chicago franchises.
1993: McCafé Concept Created
In 1993, McDonald's Australia created the McCafé concept, a café-style accompaniment to McDonald's restaurants, starting with Melbourne.
1993: McDonald's Full-Time Sponsor for Hut Stricklin
In 1993, McDonald's became the full-time sponsor for the No. 27 Junior Johnson & Associates Ford, driven by Hut Stricklin.
1994: Jimmy Spencer Replaces Hut Stricklin, Wins Twice
In 1994, Jimmy Spencer replaced Hut Stricklin in the No. 27 car, and went on to win twice that season.
1994: McDonald's Launches Hearth Express Prototype
In 1994, McDonald's launched Hearth Express, a prototype specializing in homestyle takeout meals, in Darien, Illinois.
1994: Liebeck v. McDonald's Restaurants Court Case
In 1994, the court case Liebeck v. McDonald's Restaurants examined McDonald's practice of serving coffee so hot that when spilled, it caused third-degree burns. The trial resulted in an award of $2.86 million for the plaintiff, Stella Liebeck, which was later reduced.
1994: McDonald's Bans Smoking
McDonald's began banning smoking in 1994 when it restricted customers from smoking within its 1,400 wholly owned restaurants.
1995: $1 Million Monopoly Game Piece Donated to St. Jude
In 1995, St. Jude Children's Research Hospital received an anonymous letter containing a $1 million winning McDonald's Monopoly game piece. McDonald's waived the rule prohibiting prize transfers and made the annual $50,000 annuity payments.
1996: McDonald's New Zealand Buys Georgie Pie
In 1996, McDonald's New Zealand bought out the Georgie Pie fast food chain.
1997: McDonald's sales dropped for the entirety of the year
By 1997, McDonald's sales dropped for the entirety of the year. In 2014, its quarterly sales fell for the first time since.
1998: Original McDonald's Site Sold to Juan Pollo Chain
In 1998, the site of the original McDonald's restaurant was sold to the Juan Pollo chain, which now uses it as their headquarters and a McDonald's and Route 66 museum.
1999: McDonald's acquires share of Aroma Café
In 1999, McDonald's acquired a small share of Aroma Café.
2001: Fast Food Nation published
According to Fast Food Nation by Eric Schlosser, in 2001, nearly one in eight workers in the U.S. had been employed by McDonald's at some time.
2001: McDonald's no longer owns Aroma Cafe
By 2001, McDonald's no longer owned a small share of Aroma Café.
2001: Criticism in Fast Food Nation
In 2001, Eric Schlosser's book Fast Food Nation criticized McDonald's business practices, particularly its use of political influence and targeting advertisements to children.
2001: McDonald's Sponsors Andy Houston
In 2001, McDonald's moved to the No. 96 PPI Motorsports Ford, driven by rookie Andy Houston.
2002: McDonald's Sued for Misrepresenting French Fries
In 2002, vegetarian groups successfully sued McDonald's for misrepresenting its french fries as vegetarian, when they contained beef broth.
December 2003: McDonald's divests from Donatos Pizza
Until December 2003, McDonald's owned Donatos Pizza.
2003: LeBron James Becomes Spokesman for McDonald's
In 2003, LeBron James became a spokesman for McDonald's, marking the start of his endorsement deal with the company.
2004: McDonald's Returns to NASCAR with Evernham Motorsports
In 2004, McDonald's returned to NASCAR, joining Evernham Motorsports as a part-time sponsor for drivers including Bill Elliott and Kasey Kahne.
2004: Super Size Me Documentary Released
In 2004, Morgan Spurlock's documentary film Super Size Me claimed that McDonald's food contributed to obesity and that the company failed to provide nutritional information. Subsequently, McDonald's eliminated the super size option and created the adult Happy Meal.
October 2006: McDonald's divests from Chipotle Mexican Grill
In October 2006, McDonald's fully divested from Chipotle Mexican Grill through a stock exchange.
2006: Introduction of "Forever Young" Brand Redesign
In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first significant redesign since the 1970s.
April 2007: McDonald's Fined for Employing Underage Children
In April 2007, in Perth, Western Australia, McDonald's pleaded guilty to five charges relating to the employment of children under 15 in one of its outlets and was fined A$8,000.
August 27, 2007: McDonald's sells Boston Market
On August 27, 2007, McDonald's sold Boston Market to Sun Capital Partners as part of focusing on its core brand.
May 2008: McDonald's Switches to Trans Fat-Free Cooking Oil
In May 2008, McDonald's announced that it had switched to using cooking oil that contained no trans fats for its french fries in the United States and Canada.
2008: South Ossetia War
The 2008 South Ossetia war contradicts the theory that no country with a McDonald's had gone to war with another.
September 8, 2009: McDonald's Loses McCurry Lawsuit in Malaysia
On September 8, 2009, McDonald's Malaysian operations lost a lawsuit to prevent another restaurant from calling itself McCurry.
2009: McHappy Day Raises $20.4 Million
According to the Australian McHappy Day website, McHappy Day raised $20.4 million in 2009.
2010: Increase in rent payments from franchisees
From 2010 to 2015, the rent payments from franchisees rose 26 percent, accounting for one-fifth of the company's total revenue at the end of the period.
2010: McDonald's Partners with Chip Ganassi Racing
In 2010, McDonald's began its longest partnership with a team at Chip Ganassi Racing, sponsoring Jamie McMurray's No. 1 Chevrolet.
2010: McDonald's Continues Sponsorship with Evernham Motorsports
In 2010, McDonald's continued its partnership with Evernham Motorsports as a part-time sponsor for various drivers.
2010: McDonald's Recalls Shrek-Themed Drinking Glasses
In 2010, McDonald's recalled 12 million of its promotional Shrek-themed drinking glasses due to traces of cadmium in the paint of the glass.
2010: McHappy Day Goal Set at $20.8 Million
The goal for McHappy Day in 2010 was $20.8 million.
October 2012: McDonald's monthly sales fall
In October 2012, McDonald's monthly sales fell for the first time in nine years.
2012: McDonald's pledges to phase out gestation crates
In 2012, McDonald's pledged to phase out the use of gestation crates in pork production.
2012: McDonald's Found Most Littered Brand in Queensland
In 2012, a Keep Australia Beautiful study found that McDonald's was the most littered brand in Queensland.
April 2013: Fast food workers paid less than legal wages
In April 2013, a study showed that approximately 84% of fast food employees in New York City were paid less than their legal wages by their employers.
August 5, 2013: McDonald's UK workforce on zero-hour contracts
On August 5, 2013, it was revealed that 90% of McDonald's UK workforce was on zero-hour contracts, making it one of the largest private sector employers with such arrangements.
November 2013: Offensive Song Played at McDonald's in Wales
In the end of November 2013, controversy arose after an uncensored offensive song was accidentally played over the speakers at a McDonald's restaurant in Wales, leading to an apology from McDonald's.
December 2013: McDonald's shuts down McResource website
In December 2013, McDonald's shut down the McResource website amidst negative publicity and criticism regarding the advice given to employees.
2013: McDonald's plans vegetarian restaurants in India
By mid-2013, the company stated it would open vegetarian-only restaurants in India.
2013: Automation Probability Estimated
In 2013, the University of Oxford estimated that in the succeeding decades, there was a 92% probability of food preparation and serving becoming automated in fast food establishments.
March 2014: LeBron James Sprite 6 Mix Debut
In March 2014, the "Sprite 6 Mix by LeBron James" flavor of Sprite debuted, featuring lemon-lime, orange, and cherry flavors.
August 23, 2014: Russian Deputy Prime Minister rules out McDonald's ban
On August 23, 2014, Russian Deputy Prime Minister Arkady Dvorkovich ruled out any government move to ban McDonald's and dismissed the notion that the temporary closures had anything to do with the sanctions.
2014: Final Payment Made for Monopoly Game Piece Donation
In 2014, McDonald's made the final annual payment of $50,000 to St. Jude Children's Research Hospital, completing the 20-year annuity for the $1 million Monopoly game piece donated in 1995.
2014: McDonald's quarterly sales fall
In 2014, McDonald's quarterly sales fell for the first time in seventeen years.
January 28, 2015: Don Thompson steps down as CEO
On January 28, 2015, Don Thompson stepped down as CEO of McDonald's.
March 1, 2015: Steve Easterbrook becomes CEO of McDonald's
On March 1, 2015, Steve Easterbrook became CEO of McDonald's, succeeding Don Thompson.
March 2015: McDonald's workers file health and safety complaints
In March 2015, McDonald's workers in 19 U.S. cities filed 28 health and safety complaints, alleging injuries due to low staffing, lack of protective gear, poor training, and pressure to work fast.
July 2015: Big Mac Index shows Switzerland most expensive
As of July 2015, Switzerland had the most expensive Big Mac in the world according to The Economist's "Big Mac Index".
November 10, 2015: McDonald's announces no real estate spin-off
On November 10, 2015, McDonald's announced at its investor conference that it would not pursue spinning off its U.S. holdings into a real estate investment trust.
December 2015: First McDonald's Next Opens
In December 2015, the first McDonald's Next store opened in Hong Kong, featuring open-concept design and digital ordering.
2015: McDonald's closes restaurants in the United States
In 2015, McDonald's closed down 184 restaurants in the United States, marking the first net decrease in locations since 1970.
2015: McDonald's Begins Offering All-Day Breakfast
In 2015, McDonald's in the United States began offering a partial breakfast menu during all hours its restaurants were open, after limited regional trials.
2015: McDonald's pledges to stop using battery cage eggs
In 2015, McDonald's pledged to stop using eggs from battery cage facilities by 2025 for all American restaurants.
2015: Steve Easterbrook Becomes CEO
In 2015, Steve Easterbrook became CEO of McDonald's and initiated streamlining the menu and introducing healthier options.
2015: "Create Your Taste" Concept Rolled Out
In early 2015, McDonald's rolled out the "Create Your Taste" (CYT) concept in Australia, offering customers flexible burger service and ingredient choices.
June 13, 2016: McDonald's confirms move to Chicago's West Loop
On June 13, 2016, McDonald's confirmed plans to move its global headquarters to Chicago's West Loop neighborhood.
November 2016: "Create Your Taste" Replaced by "Signature Crafted Recipes"
In November 2016, the "Create Your Taste" (CYT) program was replaced by a "Signature Crafted Recipes" program.
December 29, 2016: McDonald's Malaysia Halal Cake Policy
On December 29, 2016, McDonald's Malaysia issued a statement that said only certified halal cakes are allowed inside its restaurants nationwide.
2016: "Create Your Taste" Kiosks Introduced
By 2016, McDonald's "Create Your Taste" electronic kiosks were seen in some restaurants internationally where customers could custom order meals.
April 2017: McDonald's offers fixed contracts
In April 2017, McDonald's gave all employees the option of fixed contracts due to employee strikes.
April 2017: Supermac's Challenges McDonald's Trademarks
In April 2017, Supermac's submitted a request to cancel McDonald's trademarks within the EU, claiming trademark bullying.
September 2017: British McDonald's stores strike
In September 2017, two British McDonald's stores faced a strike over zero-hours contracts for staff, with picket lines formed around the stores and support from Jeremy Corbyn.
2017: McDonald's strives to eliminate caged eggs
By 2017, McDonald's declared they would strive to eliminate caged eggs. This committment followed criticism about McDonald's use of caged eggs.
2017: LeBron James' McDonald's Spokesman Role Ends
In 2017, LeBron James ended his role as a spokesman for McDonald's, concluding his endorsement deal with the company.
2017: McDonald's begins on-demand delivery concept
In 2017, McDonald's began its on-demand delivery concept through a partnership with Uber Eats.
2017: McDonald's Canada Begins Offering All-Day Breakfast
In 2017, McDonald's in Canada began offering a partial breakfast menu during all hours its restaurants were open, after limited regional trials.
2017: McDonald's Launches Mobile Ordering App
In 2017, McDonald's launched an app in the United States that allows customers to skip the ordering line inside or drive through and order online.
January 2018: McDonald's eliminates caged eggs in Australia
In January 2018, McDonald's Australia announced they had succeeded in meeting their goal to eliminate caged eggs.
June 4, 2018: New McDonald's headquarters opens
On June 4, 2018, McDonald's 608,000-square-foot global headquarters opened in Chicago's West Loop neighborhood.
September 2018: McDonald's USA Removes Artificial Preservatives
In September 2018, McDonald's USA announced the removal of artificial preservatives, flavors, and colors from seven classic burgers sold in the U.S.
2018: McDonald's statistics
As of the end of 2018, McDonald's operated in 120 countries and territories, served 68 million customers daily, and had 37,855 restaurants worldwide, employing over 210,000 people.
2018: McDonald's Switched to Canola-based Oil
By the end of 2018, McDonald's switched to using canola-based oil with corn and soy oils, for its baked items, pies, and cookies.
2018: McDonald's Second-Largest Private Employer
In 2018, McDonald's was the world's second-largest private employer with 1.7 million employees, just behind Walmart.
September 2019: McDonald's Purchases Apprente
In September 2019, McDonald's purchased an AI-based start-up, Apprente, to replace human servers with voice-based technology in its US drive-throughs.
November 2019: Steve Easterbrook removed as CEO
In November 2019, McDonald's board of directors voted to remove Steve Easterbrook as CEO for violating corporate policies, and he was replaced by Chris Kempczinski.
2019: Jamie McMurray's Final Race
In 2019, Jamie McMurray ran his final race in the Daytona 500 while sponsored by McDonald's.
2019: Employee Sues McDonald's Over Sexual Harassment
In 2019, Jenna Ries, a McDonald's employee, sued the restaurant chain for allowing sexual harassment in the workplace, describing the environment as "toxic".
2019: McDonald's partners with DoorDash
In 2019, McDonald's partnered with DoorDash for on-demand delivery services.
2019: McDonald's sales account for global restaurant industry percentage
In 2019, the $100 billion in sales generated by McDonald's company-owned and franchise restaurants accounted for almost 4% of the estimated $2.5 trillion global restaurant industry.
2019: Harassment Cases Reported by Union
In 2019, the Bakers, Food and Allied Workers Union reported over 1,000 cases of harassment involving female employees at McDonald's.
July 2020: McDonald's Reports Significant Earnings Fall
In July 2020, McDonald's reported earnings of 66 cents per share for the year's second quarter, a fall of 68% compared to the same period last year, due to the COVID-19 pandemic.
September 2020: Travis Scott Meal Released
In September 2020, McDonald's partnered with rapper Travis Scott to release the "Travis Scott Meal" nationwide. The meal included a Quarter Pounder with cheese, bacon, lettuce, pickles, ketchup, and mustard; medium fries with barbecue sauce; and a Sprite.
November 2020: McDonald's Announces McPlant
In November 2020, McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items.
2020: LeBron James' Partnership with Coca-Cola Ends
In 2020, LeBron James' deal with Coca-Cola and Sprite ended.
2020: Kyle Larson Suspended
In 2020, McDonald's sponsored Kyle Larson until his suspension.
2020: All-Day Breakfast Phased Out
In 2020, all-day breakfast was phased out from menus at the start of the COVID-19 pandemic.
2020: McDonald's New Zealand Stops Selling Meat Pies
Until 2020, McDonald's in New Zealand sold meat pies after local affiliate McDonald's New Zealand partially relaunched the Georgie Pie fast food chain it bought out in 1996.
2021: McDonald's Global Presence in 2021
As of 2021, McDonald's is the world's largest fast food chain with over 40,000 outlets in over 100 countries, serving over 69 million customers daily.
2021: Animal Rising blockades McDonald's distribution centers
In 2021, Animal Rising blockaded four UK distribution centers of McDonald's, citing "suffering of animals" in the McDonald's supply chain as a motivating factor.
2021: LeBron James Partners with Pepsi and Mountain Dew
In 2021, LeBron James launched a new partnership with Pepsi and Mountain Dew.
2021: McDonald's cuts value meals
In 2021, McDonald's cut value meals and cheaper items from its menu as part of a focus on higher-priced items.
2021: Anti-harassment training instituted
In 2021, McDonald's instituted anti-harassment training after at least 50 employees filed charges regarding workplace harassment over five years. Some complainants also alleged retaliation for their complaints.
2021: McDonald's Joins 23XI Racing
In 2021, McDonald's joined Bubba Wallace's new team 23XI Racing as a "founding partner."
2021: McDonald's Partners with BTS for "BTS Meal"
In 2021, McDonald's partnered with Korean boy group BTS to release the "BTS Meal" in 50 countries around the world, starting on May 26 in select countries. The meal includes a 10-piece Chicken McNuggets, medium fries, medium Coke, and two spicy dipping sauces: Sweet Chili and Cajun.
2021: McDonald's adds Grubhub as delivery option
In 2021, select McDonald's locations added Grubhub as a delivery option for on-demand services.
May 16, 2022: McDonald's Announces Permanent Closure in Russia
On May 16, 2022, McDonald's announced that it would permanently close its 850 stores in Russia and sell them. The company planned to remove all McDonald's branding, including the name, logo, and menu, from the locations, while continuing to pay its 60,000 Russian employees until the sale was finalized. This marked the end of McDonald's presence in the Russian market after 32 years.
June 10, 2022: New Logo Unveiled for Russian McDonald's Replacement
On June 10, 2022, the Russian buyer of McDonald's announced a new logo featuring a circle and two lines representing a burger and french fries. The rebranded business was named Vkusno i tochka, which translates to "Tasty – Period."
July 2022: Agreement Reached in French Tax Fraud Case
In July 2022, McDonald's reached an agreement with French judicial authorities to end criminal proceedings for tax fraud.
August 2022: McDonald's announces changes to board
In August 2022, McDonald's announced significant changes to its board of directors, including the retirement of Sheila Penrose and the addition of Anthony Capuano, Jennifer Taubert, and Amy Weaver.
November 11, 2022: McDonald's Belarus to Rebrand as Vkusno i tochka
On November 11, 2022, McDonald's in Belarus announced that all 25 of its stores would rebrand and operate as Vkusno i tochka, the Russian replacement for McDonald's, within several weeks.
November 2022: McDonald's Suspends Operations in Kazakhstan
In November 2022, McDonald's suspended operations in Kazakhstan because it was unable to secure supplies from Russia.
2022: Restaurant closure in Murmansk, Russia
In 2022, the McDonald's restaurant in Murmansk, Russia was closed.
2022: Addition of Double McPlant in UK and Ireland
In late 2022, McDonald's announced the addition of the Double McPlant at all restaurants in the United Kingdom and Ireland starting January 4 due to the success of the McPlant.
July 2023: BBC Investigation Highlights Harassment Issues
Following a BBC investigation in July 2023, testimonies highlighted issues such as racism, homophobia, ableism, and harassment in McDonald's UK restaurants.
July 2023: Announcement of New Brand CosMc's
In July 2023, McDonald's announced it was working towards a new fast-food brand called CosMc's that would be tested at ten sites.
August 2023: Kazakhstan McDonald's Renamed "We are open"
In August 2023, the restaurants in Kazakhstan changed their name to "We are open" (Біз ашықпыз)
November 2023: Kazakhstan McDonald's Renamed I'M
In November 2023, the McDonald's restaurants in Kazakhstan were rebranded with the final name being I'M.
December 2023: First CosMc's Location Opens
In December 2023, the first CosMc's location was opened in Bolingbrook, Illinois.
December 30, 2023: Ten largest shareholders
The ten largest shareholders of McDonald's on December 30, 2023, were listed.
2023: BBC Investigation into Toxic Culture
In 2023, a BBC investigation reported that over 100 current and recent UK workers at McDonald's outlets alleged a continuing toxic culture of sexual assault, harassment, racism, and bullying.
2023: McDonald's Employee Sues Over Toxic Environment
In 2023, a McDonald's employee, Jenna Ries, sued the restaurant chain over allowing sexual harassment in the workplace and described the working environment as "toxic".
2023: Child Labor Violations Found
In 2023, an investigation by the United States Department of Labor found child labor violations at McDonald's franchises in Kentucky, involving over 300 children. Fines were levied against three franchises.
2023: EUIPO Partially Annulls Decision
In 2023, the EUIPO Board of Appeal partially annulled their decision after McDonald's filed 700 pages of additional evidence.
2023: McDonald's Opens Automated Restaurant
In early 2023, McDonald's opened its first largely automated restaurant in Fort Worth, Texas, de-emphasizing human contact during ordering.
January 2024: McDonald's opening in Tromsø, Norway
From January 2024, McDonald's is opening a new restaurant in Tromsø, Norway.
February 2024: McDonald's eliminates caged eggs ahead of schedule
In February 2024, McDonald's announced the successful elimination of caged eggs nearly two years ahead of their 2025 schedule.
September 4, 2024: McDonald's India Introduces Millet-Based Buns
On September 4, 2024, McDonald's in India introduced millet-based buns in partnership with the Central Food Technological Research Institute in India.
October 2024: E. coli Outbreak Associated with McDonald's Quarter Pounders
In October 2024, an E. coli outbreak occurred associated with contaminated Quarter Pounder burgers from McDonald's, resulting in one death, 27 hospitalizations, and 90 illnesses across 13 US states as of October 30.
December 2024: Board of directors
As of December 2024, the board of directors had certain members.
2024: Expansion Plans for CosMc's
By the end of 2024, the company is working to open nine CosMc's restaurants in Texas as a test.
2024: McDonald's Testing Vegan Ice Cream in the UK
In 2024, select McDonald's in the UK were testing vegan ice cream called Choco Scoop and Strawberry Scoop and receiving positive reviews.
2024: McDonald's Loses "Big Mac" Trademark Battle
In 2024, the European Court of Justice ruled that McDonald's had failed to prove the use of the Big Mac trademark in relation to chicken products, allowing other businesses to use "Mac" in their names for poultry products.
January 2025: Angel Reese Special
In January 2025, WNBA player Angel Reese became the first woman to partner with McDonald's, creating the Angel Reese Special. The meal consists of a Quarter Pounder with cheese, bacon, a new barbecue sauce, medium fries, and a medium orange Hi-C or any choice of drink. Ordering it as a double Quarter Pounder was promoted in reference to Reese's consistent double-doubles during games.
January 2025: Lawsuits Filed Against McDonald's UK
In January 2025, over 700 young workers filed lawsuits against McDonald's UK, alleging widespread harassment and discrimination. The claims involved current and former employees under the age of 20 and spanned more than 450 restaurants.
2025: Target year to eliminate eggs from battery cage facilities
By 2025, McDonald's originally pledged to stop using eggs from battery cage facilities for all American restaurants, but met their goal nearly two years ahead of schedule.
Mentioned in this timeline
Pepsi is a cola-flavored carbonated soft drink and the flagship...
Coca-Cola or Coke is a globally recognized carbonated soft drink...
Travis Scott born Jacques Bermon Webster II is a highly...
Ukraine is a large country in Eastern Europe second only...
LeBron James nicknamed King James is a highly decorated American...
Uber Technologies Inc is a multinational transportation network company based...
Trending
1 minute ago Eiza González Aims for Evelyn Hugo Role with Natalie Portman's Support
2 minutes ago Anna Kendrick and Blake Lively return in 'Another Simple Favor' sequel teaser.
1 hour ago JFK Files Released: CIA Secrets and Kennedy Legacy Unveiled in New Dump.
1 hour ago Waymo Tests Autonomous Vehicles in Nashville; Ex-CEO Doubts Tesla's Robotaxi Competitiveness.
2 hours ago Pacific Northwest Faces Record Warmth and Possible Severe Storms This Week
3 hours ago Kevin Durant Receives Honor Connecting Him To Kobe Bryant Amid Suns' Winning Streak.
Popular
LeBron James nicknamed King James is a highly decorated American...
Simone Biles is an American artistic gymnast renowned as the...
Michael Jordan also known as MJ is a celebrated American...
Pamela Jo Bondi is an American attorney lobbyist and politician...
Cristiano Ronaldo nicknamed CR is a Portuguese professional footballer widely...
Chuck Schumer is a prominent American politician currently serving as...