History of Coca-Cola in Timeline

Share: FB Share X Share Reddit Share Reddit Share
Coca-Cola

Coca-Cola, a cola soft drink manufactured by The Coca-Cola Company, is a globally recognized product sold in over 200 countries. With consumers drinking over 1.8 billion servings daily, the brand holds a significant market presence. Coca-Cola ranked 94th in the 2024 Fortune 500 and was the world's sixth most valuable brand according to Interbrand's 2023 study.

1900: International Sales Begin

As early as 1900, Coca-Cola was sold outside the United States. The Cuba Libre, a mix of Coca-Cola and rum, was created in Havana.

1903: Removal of Fresh Coca Leaves

In 1903, Coca-Cola removed fresh coca leaves from its formula. Prior to this change, Coca-Cola contained an estimated nine milligrams of cocaine per glass.

1904: Use of "Spent" Coca Leaves

In 1904, Coca-Cola began using "spent" coca leaves, which were the leftovers from the cocaine-extraction process containing only trace levels of cocaine.

1906: First Bottling Plant Outside the US in Cuba

In 1906 Coca-Cola established it's first bottling plant outside of the US in Cuba.

1910: Earliest Records of the Coca-Cola Company Destroyed

In 1910, Candler had the earliest records of the "Coca-Cola Company" destroyed during a move to new corporation offices.

1911: US Government Lawsuit

In 1911, the US government initiated a lawsuit against Coca-Cola, United States v. Forty Barrels and Twenty Kegs of Coca-Cola, to mandate the removal of caffeine from its formula.

1911: US government seizes Coca-Cola syrup

In 1911, the US government seized 40 barrels and 20 kegs of Coca-Cola syrup in Chattanooga, Tennessee, alleging its caffeine content was "injurious to health".

1912: Amendment to US Pure Food and Drug Act

In 1912, the US Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label, impacting Coca-Cola.

1913: Appeal to the Sixth Circuit

In 1913, the case against Coca-Cola was appealed to the Sixth Circuit in Cincinnati, where the ruling was affirmed.

1914: Fleeman's Pharmacy Opens

In 1914, Fleeman's Pharmacy, the longest running commercial Coca-Cola soda fountain, first opened its doors in Atlanta.

1914: Dozier Claims Forged Signature on Coca-Cola Company Bill of Sale

In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, came forward to claim that her signature on the 1888 Coca-Cola Company bill of sale had been forged.

November 1915: Design Patent Issued for Contour Bottle

In November 1915, a design patent was issued for the prototype Coca-Cola contour bottle.

1915: Contour Bottle Competition

In 1915, Coca-Cola launched a competition among its bottle suppliers to create a unique bottle design, resulting in the creation of the "contour bottle" by Earl R. Dean and Harold Hirsch.

1915: White Rock Beverages Used Santa in Advertisements for mineral water

In 1915, White Rock Beverages used Santa in advertisements for its mineral water.

1915: The Hobble-Skirt Design of Coca-Cola bottle

The bottles used for Coca-Cola production in 1915 started to use the hobble-skirt design.

1916: Contour Bottle Chosen

During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year.

1916: Appeal to the Supreme Court

In 1916, the case against Coca-Cola was appealed to the Supreme Court, where the government effectively won as a new trial was ordered. Subsequently, the company voluntarily reduced the amount of caffeine in its product.

September 12, 1919: Coca-Cola Co. Purchased by Investors

On September 12, 1919, Coca-Cola Co. was purchased by a group of investors led by Ernest Woodruff's Trust Company for $25 million and reincorporated under the Delaware General Corporation Law.

1919: The Trust Company Underwrites Coca-Cola's Initial Public Offering

In 1919, The Trust Company, the predecessor of Truist Financial, underwrote the Coca-Cola Company's initial public offering.

1920: Contour Bottle Becomes Standard

By 1920, the contour bottle became the standard for the Coca-Cola Company.

December 25, 1923: "Christmas Bottle" Patented

On December 25, 1923, a revised version of the Coca-Cola contour bottle was patented and nicknamed the "Christmas bottle".

1923: Robert W. Woodruff Elected President

In 1923, Robert W. Woodruff was elected President of the Coca-Cola Company, expanding the company globally and introducing "Six-packs" of bottles.

1923: White Rock Beverages Used Santa in Advertisements for ginger ale

In 1923, White Rock Beverages used Santa in advertisements for its ginger ale.

1927: Coca-Cola introduced to China

In 1927, Coca-Cola was introduced to China and became very popular.

1928: Coca-Cola becomes first commercial sponsor of the Olympic Games

In 1928, Coca-Cola became the first commercial sponsor of the Olympic Games, beginning with the games in Amsterdam, and has been a sponsor ever since.

1929: Use of Cocaine-Free Coca Leaf Extract

By 1929, Coca-Cola transitioned to using a cocaine-free coca leaf extract in its production process.

1935: Localized Name Settled

By 1935, Coca-Cola settled on the Chinese name "可口可樂(可口可乐)" (Ke-kou ke-le), meaning roughly "to allow the mouth to be able to rejoice", taking into account the effects of syllable and meaning translations.

1935: Coca-Cola Certified Kosher

In 1935, Coca-Cola was certified kosher by Atlanta rabbi Tobias Geffen, with minor changes in sourcing to maintain its kosher status, including during Passover.

1936: Don Naylor at WGST

From 1936 to 1950 Don Naylor was at WGST.

1941: Coca-Cola Officially Endorses "Coke" Name

In 1941, Coca-Cola officially endorsed the name "Coke" due to fears that another company may claim the trademark.

1941: "Coke" as an Official Trademark

In 1941, the nickname "Coke" was first used as an official trademark for the product, with advertisements stating "Coke means Coca-Cola".

July 12, 1944: One-Billionth Gallon of Coca-Cola Syrup Manufactured

On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by the Coca-Cola Company.

1944: Landmark Case in US Law

In 1944, Associate Justice Roger J. Traynor articulated the doctrine of strict liability for defective products in Escola v. Coca-Cola Bottling Co., a landmark case in US law.

1945: "Coke" Becomes Registered Trademark

In 1945, "Coke" became a registered trademark of the Coca-Cola Company.

1949: Coca-Cola no longer imported into China

In 1949, after the Chinese Civil War, Coca-Cola was no longer imported into China due to its perceived association with Western culture and capitalism.

1950: Charles Howard Candler Authors Biography on His Father

Charles Howard Candler authored a book in 1950 published by Emory University. In this biography about his father, Candler specifically states: "on April 14, 1888, the young druggist Asa Griggs Candler purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola."

1950: Don Naylor at WGST

From 1936 to 1950 Don Naylor was at WGST.

1950: Charles Howard Candler Book Claims Asa Candler Sole Proprietor in 1888

In Charles Howard Candler's 1950 book about his father, he stated: "On August 30 [1888], he [Asa Candler] became the sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy."

1951: Don Naylor at WAGA

From 1951 to 1959 Don Naylor was at WAGA.

1951: Conspiracy Theory in Egypt

In 1951, Coca-Cola came under scrutiny in Egypt due to a conspiracy theory that the Coca-Cola logo, when reflected in a mirror, spells out "No Mohammed no Mecca" in Arabic.

1953: Coca-Cola Buys Rights to Kola Coca

In 1953, Coca-Cola bought the rights for the Spanish drink called "Kola Coca", which was presented at a contest in Philadelphia in 1885.

1955: Raymond Loewy Updates Design

In 1955, Raymond Loewy updated the design of the Coca-Cola bottle to accommodate larger formats.

1955: Cans of Coke First Appeared

In 1955, cans of Coke first appeared.

1959: End of Fixed Price for Coca-Cola

From 1886 to 1959, the price of Coca-Cola was fixed at five cents, in part due to an advertising campaign, but it came to an end in 1959.

1959: Don Naylor at WAGA

From 1951 to 1959 Don Naylor was at WAGA.

1959: Fixed Price of Coca-Cola Ends

In 1959, the fixed price of Coca-Cola, which had been at 5¢ since 1886, came to an end due to a problematic bottling contract with no fixed duration.

1960: Cessation of Availability in Cuba

Coca-Cola officially stopped being available in Cuba in 1960. Ironically, Coca-Cola's first bottling plant outside the United States was established there in 1906.

1960: Don Naylor Writes and Produces Coca-Cola Commercials

From 1960 through 1986, Don Naylor wrote and produced Coca-Cola television commercials for the McCann Erickson advertising agency.

1964: Coca-Cola referenced in The Beach Boys' "All Summer Long"

In 1964, The Beach Boys referenced Coca-Cola in their song "All Summer Long", singing "Member when you spilled Coke all over your blouse?"

Loading Video...

1971: "I'd Like to Teach the World to Sing" Becomes a Hit

In 1971, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a hit single.

1974: Coca-Cola Switches to High-Fructose Corn Syrup

In 1974, Coca-Cola switched over to high-fructose corn syrup due to spiked sugar prices caused by Soviet demand and possible futures contracts market manipulation.

1977: Elvis Presley promotes Coca-Cola during his last tour

During his last tour of 1977, Elvis Presley promoted Coca-Cola, and The Coca-Cola Company used Presley's image to promote the product, also a song performed by Presley, "A Little Less Conversation", was used in a Japanese Coca-Cola commercial.

1977: FIFA – Coca-Cola Cup

From the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA – Coca-Cola Cup".

1978: Coca-Cola sponsors the FIFA World Cup

Since 1978, Coca-Cola has sponsored the FIFA World Cup and other FIFA competitions.

February 28, 1979: Atlanta Journal-Constitution Publishes Possible Coca-Cola Formula

On February 28, 1979, The Atlanta Journal-Constitution reproduced a recipe from "Everett Beal's Recipe Book" which some believed to be Pemberton's original formula for Coca-Cola.

1979: "Mean Joe" Greene television commercial

In 1979, Coca-Cola's famous television commercial featuring "Mean Joe" Greene was released, strengthening their relationship with the NFL's Pittsburgh Steelers.

1979: Coca-Cola returns to China

In 1979, after diplomatic relations were restored between the United States and China, Coca-Cola resumed importation and sales in China. The agreement was reached during Deng Xiaoping's visit to the US.

1982: Purchase of Columbia Pictures

In 1982, The Coca-Cola Company purchased Columbia Pictures and began inserting Coke-product images into many of its films.

1982: Michel Kichka satirizes Coca-Cola billboard

In 1982, political cartoonist Michel Kichka satirized a famous Coca-Cola billboard in his poster "And I Love New York", replacing "Enjoy Coke" with "Enjoy Cocaine."

April 23, 1985: Coca-Cola Introduces New Coke

On April 23, 1985, Coca-Cola changed the formula of the drink with "New Coke", leading to a public backlash.

July 10, 1985: Coca-Cola Classic Returns

On July 10, 1985, Coca-Cola returned to the old formula under the name Coca-Cola Classic due to public protests against "New Coke".

July 1985: Coca-Cola Renamed Coca-Cola Classic

From July 1985, Coca-Cola was called "Coca-Cola Classic" to distinguish it from "New Coke".

1986: Don Naylor Writes and Produces Coca-Cola Commercials

From 1960 through 1986, Don Naylor wrote and produced Coca-Cola television commercials for the McCann Erickson advertising agency.

1986: Coca-Cola Company Merges with Bottling Operators

In 1986, the Coca-Cola Company merged with two of their bottling operators (owned by JTL Corporation and BCI Holding Corporation) to form Coca-Cola Enterprises Inc. (CCE).

1988: Coca-Cola partners with UEFA

In 1988, Coca-Cola became a partner with UEFA.

1989: Selena Becomes Coca-Cola Spokesperson

In 1989, Selena became a spokesperson for Coca-Cola, filming three commercials for the company until her death.

1989: Sale of Columbia Pictures

In 1989, The Coca-Cola Company sold Columbia Pictures to Sony after a period of underperformance.

December 1991: Coca-Cola Enterprises Merges with Johnston Coca-Cola Bottling Group

In December 1991, Coca-Cola Enterprises merged with the Johnston Coca-Cola Bottling Group, Inc.

1992: "New Coke" Renamed Coke II

In 1992, "New Coke" was renamed Coke II.

1992: Coca-Cola sponsors Football League Cup

In 1992, Coca-Cola became the title sponsor of the Football League Cup, renaming it the Coca-Cola Cup.

1993: Purchase of Thums Up

In 1993, The Coca-Cola Company purchased Thums Up when they re-entered the Indian market.

1994: Coca-Cola sponsors the Scottish League Cup

In 1994, Coca-Cola became the title sponsor of the Scottish League Cup, renaming it to the Coca-Cola Cup.

1994: Special Selena Coke Bottles Issued

In 1994, Coca-Cola issued special Selena coke bottles to commemorate her five years with the company.

1995: "Holidays are coming!" advertisement debut

In 1995, Coca-Cola debuted the "Holidays are coming!" advertisement featuring a train of red delivery trucks with Christmas lights driving through a snowy landscape, causing everything to light up as they pass.

1995: Fleeman's Pharmacy Closes

In 1995, Fleeman's Pharmacy closed after 81 years of operation in Atlanta.

1995: Coca-Cola fountain dispenser tested on Space Shuttle STS-63

In 1995, a Coca-Cola fountain dispenser (FGBA-1) was flown on Space Shuttle STS-63 to test the production of carbonated beverages in space and dispensed pre-mixed beverages.

1996: Coca-Cola spotlights its hometown at the 1996 Summer Olympics

In 1996, Coca-Cola spotlighted its hometown of Atlanta during the Summer Olympics, which were hosted in the city, as part of its corporate sponsorship.

1996: Coca-Cola sponsors the 1996 Cricket World Cup

In 1996, Coca-Cola was one of the official sponsors of the Cricket World Cup held on the Indian subcontinent.

1997: FIFA – Coca-Cola Cup

From the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA – Coca-Cola Cup".

1997: Coca-Cola sponsors the Scottish League Cup

In 1997, Coca-Cola ended their sponsorship of the Scottish League Cup.

1998: Coca-Cola sponsors the Irish League Cup

In 1998, Coca-Cola became the title sponsor of the Irish League Cup in Northern Ireland, where it was named the Coca-Cola League Cup.

1999: Introduction of Coke Card

In 1999, the Coca-Cola Company introduced the Coke Card, a loyalty program offering deals on items with the purchase of Coca-Cola Classic, which was cancelled after three years.

1999: Purchase of Inca Kola

In 1999, the Coca-Cola Company purchased Inca Kola, a brand that outsells Coca-Cola in Peru.

2000: Coca-Cola Sells Paper Bottles to Test

Coca-Cola started by selling 2000 paper bottles to see if they held up due to the risk of safety and of changing the taste of the drink.

July 2001: Coca-Cola sued over alleged use of death squads in Colombia

In July 2001, The Coca-Cola Company was sued in a US federal court in Miami by the Colombian food and drink union Sinaltrainal over its alleged use of far-right death squads (the United Self-Defense Forces of Colombia) to kidnap, torture, and kill Colombian bottler workers, sparking boycott campaigns.

2001: Coca-Cola sponsors the Irish League Cup

In 2001, Coca-Cola ended their sponsorship of the Irish League Cup.

2001: Melanie Thornton records "Wonderful Dream (Holidays Are Coming)"

In 2001, Melanie Thornton recorded the Coca-Cola campaign's advertising jingle as a single, "Wonderful Dream (Holidays Are Coming)", which entered the pop-music charts in Germany at no. 9.

2001: Advertising campaign restructured

In 2001, The Coca-Cola Company restructured its advertising campaigns so that advertising around the world was produced locally in each country.

2001: Coca-Cola Great Hall at Heinz Field opens

In 2001, The Coca-Cola Great Hall at Heinz Field opened, resulting from a long-time relationship with the NFL's Pittsburgh Steelers.

2002: Coke II Discontinued

In 2002, Coke II was discontinued.

2004: Coca-Cola sponsors The Football League

In 2004, Coca-Cola became the main sponsor of The Football League in England.

July 5, 2005: Coca-Cola Resumes Operations in Iraq

On July 5, 2005, Coca-Cola resumed operations in Iraq for the first time since the Arab League boycotted the company in 1968.

2005: Coca-Cola expands advertising campaign to radio

In 2005, Coca-Cola expanded its advertising campaign to radio, using several variations of the jingle.

2005: Coca-Cola launches "Win a Player" competition

In 2005, Coca-Cola launched the "Win a Player" competition for the 72 clubs of The Football League, allowing fans to vote for their favorite club to win £250,000.

2005: Coca-Cola Outpaces Irn-Bru in Scotland

Until 2005, Irn-Bru was more popular than Coca-Cola in Scotland, when Coca-Cola and Diet Coke began to outpace its sales.

2006: Introduction of My Coke Rewards

In 2006, Coca-Cola introduced My Coke Rewards, a loyalty campaign allowing consumers to earn points by entering codes from packages of Coca-Cola products.

2006: "Win a Player" competition repeated

In 2006, The Coca-Cola "Win a Player" competition was repeated.

April 2007: Coca-Cola Classic Name Changed Back to Coca-Cola in Canada

In April 2007, the name "Coca-Cola Classic" was changed back to "Coca-Cola" in Canada, as "New Coke" was no longer in production.

2007: "Holidays are coming!" campaign returns

In 2007, Coca-Cola brought back the "Holidays are coming!" campaign after consumers requested it, as they considered it to mark the beginning of Christmas.

2007: "Buy a Player" competition launched

In 2007, Coca-Cola changed its competition to "Buy a Player", allowing fans to buy Coca-Cola products and submit codes to earn money for their chosen club.

2007: Criticism of "Holidays are coming!" advertisement

In 2007, Keith Law criticized Coca-Cola's reintroduction of the "Holidays are coming!" advertisement, calling it too generic and not Christmassy.

January 2009: Coca-Cola Stops Printing Classic on Labels

In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States.

November 2009: Costco Stops Restocking Coke Products

In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke for two months.

2009: Tribute to Fashion

In 2009, Coca-Cola Light in Italy celebrated 100 years of the contour bottle with a "Tribute to Fashion", featuring limited edition bottles designed by Italian designers.

2009: End of Coca-Cola Classic Naming

In 2009, the name Coca-Cola Classic was discontinued, marking the end of its use to differentiate it from New Coke.

February 28, 2010: Coca-Cola releases localized commercials for the 2010 Winter Olympics

On February 28, 2010, Coca-Cola released localized commercials for the 2010 Winter Olympics in Vancouver. A Canadian commercial, modified after Canada won the gold medal game, changed the ending line to "Now they know whose game they're playing".

March 1, 2010: Coca-Cola sells gold colored cans in Canada

On March 1, 2010, Coca-Cola introduced gold colored cans in Canada to celebrate the 2010 Winter Olympics. They were sold in packs of 12 in select stores.

2010: End of Coca-Cola sponsorship of The Football League

In 2010, Coca-Cola's sponsorship of The Football League in England ended.

February 11, 2011: This American Life Finds Possible Original Coca-Cola Formula

On February 11, 2011, Ira Glass said on his PRI radio show, This American Life, that his staffers had found a recipe in Everett Beal's Recipe Book that they believed was either Pemberton's original formula for Coca-Cola or a version that he made either before or after the product hit the market in 1886.

September 22, 2011: Coca-Cola Announces Price Reductions

On September 22, 2011, Coca-Cola announced price reductions, asking retailers to sell eight-packs of 7.5-ounce mini-cans for $2.99 and introducing a 12.5-ounce bottle to sell for 89 cents.

December 8, 2011: Coca-Cola Secret Formula Moved to World of Coca-Cola Museum

On December 8, 2011, the original secret formula for Coca-Cola was moved from the vault at SunTrust Banks into a new vault on display for visitors at the World of Coca-Cola museum in downtown Atlanta.

2011: Classic Removed From All Coca-Cola Products

By 2011, the word "Classic" was removed from all Coca-Cola products.

2011: "Share a Coke" Campaign in Australia

In 2011, Coca-Cola began the "share a Coke" campaign in Australia, replacing the Coca-Cola logo with first names on bottles.

2011: Coca-Cola launches Diwali campaign in India

In 2011, Coca-Cola launched a campaign for the Indian holiday Diwali. The campaign included commercials, a song, and an integration with Shah Rukh Khan's film Ra.One.

June 2012: Distribution in Myanmar Begins

In June 2012, Coca-Cola announced its intention to begin distribution in Myanmar, making it officially available in almost every country in the world.

2012: Coca-Cola Resumes Business in Myanmar

In 2012, Coca-Cola resumed business in Myanmar after 60 years of absence due to US-imposed investment sanctions against the country.

2013: Coke Products Sold in Over 200 Countries

In 2013, Coca-Cola products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.

2013: Coke Products Removed From Costco Food Courts

In 2013, a separate pouring rights deal saw Coke products removed from Costco food courts in favor of Pepsi.

2013: "Share a Coke" Campaign in the UK

In 2013, the "share a Coke" campaign was introduced to Coca-Cola, Diet Coke and Coke Zero bottles and cans in the UK.

2019: Coca-Cola named the biggest plastic polluter in the world

In 2019, BreakFreeFromPlastic named Coca-Cola the single biggest plastic polluter in the world after 11,732 pieces labeled with a Coca-Cola brand were found in 37 countries.

2019: Coca-Cola becomes Premier League commercial partner

In 2019, Coca-Cola agreed to its biggest UK sponsorship deal, becoming the Premier League's seventh and final commercial partner for the UK and Ireland, China, Malaysia, Indonesia, Singapore, Egyptian and the West African markets.

2019: First Beverage Bottle Made With Ocean Plastic

In 2019, Coca-Cola shared the first beverage bottle made with ocean plastic.

2020: Coca-Cola addresses plastic pollution concerns at the World Economic Forum

At the 2020 World Economic Forum in Davos, Coca-Cola's head of sustainability, Bea Perez, addressed concerns about plastic pollution, stating that consumers like their packaging because they are resealable and lightweight.

2020: Coca-Cola to Invest US$5 Billion in India

Coca-Cola, with its partners, is to invest US$5 billion in its operations in India by 2020.

2020: Coca-Cola becomes a premier partner of the NASCAR Cup Series

Since 2020, Coca-Cola has served as a premier partner of the NASCAR Cup Series, which includes holding the naming rights to the series' regular season championship trophy.

February 2021: Coca-Cola Plans to Use 100% Recycled Plastic Bottles

In February 2021, Coca-Cola announced plans to start selling its sodas in bottles made from 100% recycled plastic material in the United States.

February 2021: Coca-Cola training session urges employees to "try to be less white"

In February 2021, Coca-Cola received criticism after a video of a training session, which told employees to "try to be less white", was leaked by an employee. The session also said in order to be "less white" employees had to be less "arrogant" and "defensive".

2021: Petition to Cancel Trademark Registrations

In 2021, Coca-Cola petitioned to cancel registrations for the marks Thums Up and Limca issued to Meenaxi Enterprise, Inc. based on misrepresentation of source.

February 2022: Coca-Cola announces packaging reusability target

In February 2022, Coca-Cola announced it would aim to make 25 percent of its packaging reusable by 2030.

2022: Operations in Russia Suspended

In 2022, Coca-Cola suspended its operations in Russia due to the invasion of Ukraine.

2023: Market Share in India

As of 2023, Coca-Cola held a 9% market-share in India while Thums Up and Sprite had a 16% and 20% market share respectively.

2023: Coca-Cola Ranked World's Sixth Most Valuable Brand

Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.

June 2024: Coca-Cola faces boycott and releases ad distancing itself from Israel

In June 2024, amidst the Gaza war, Coca-Cola's Bangladesh distributor ran an ad in Bangladesh—where it faced a heavy boycott—attempting to distance the company from Israel, due to the company's ties with Israel.

November 2024: Coca-Cola releases AI-generated Christmas ads

In November 2024, Coca-Cola released three short AI-generated videos as its Christmas ads, reviving the original 1995 "Holidays are Coming" ads. The commercials drew backlash on social media.

2024: Coca-Cola Ranks No. 94 in Fortune 500

In 2024, Coca-Cola ranked No. 94 in the Fortune 500 list of the largest United States corporations by revenue.

2030: Coca-Cola aims to make 25 percent of its packaging reusable

By 2030, Coca-Cola aims to make 25 percent of its packaging reusable.

2030: Coca-Cola Plans to Recycle One Bottle or Can For Each One Sold

By 2030, Coca-Cola planned to recycle one bottle or can for each one it sold.