From career breakthroughs to professional milestones, explore how Joanna Gaines made an impact.
Joanna Gaines is an American interior decorator, television personality, and author, best known for co-hosting the HGTV show "Fixer Upper" with her husband, Chip Gaines. The show, which premiered in 2013, showcased her design aesthetic and renovation skills, contributing to her widespread popularity. Gaines has expanded her brand into retail, publishing, and other ventures, solidifying her status as a successful entrepreneur and influencer in the home decor and lifestyle space.
In 2003, Chip and Joanna Gaines originally established Magnolia Realty, a real estate brokerage, which is now part of their media brand Magnolia.
In 2003, shortly after their wedding, Joanna joined Chip Gaines's business flipping houses, and the pair opened the retail store Magnolia Market, which sold home goods.
In May 2013, the pilot episode of Fixer Upper aired.
In 2013, the home renovation show Fixer Upper, co-hosted by Joanna Gaines and her husband Chip Gaines, began airing on HGTV.
The first full season of Fixer Upper began airing in April 2014.
Season two of Fixer Upper aired in January 2015.
Season three of Fixer Upper aired in December 2015.
Season four of Fixer Upper aired in November 2016.
In 2016, Joanna and Chip Gaines started a quarterly lifestyle magazine called Magnolia Journal, published by Meredith (later Dotdash Meredith).
On November 1, 2017, Joanna Gaines began selling her "Hearth & Hand with Magnolia" collection at Target Corporation stores. The collection featured 300 pieces including bedding and lifestyle products.
November 21, 2017 marked the airing of the fifth and final season of Fixer Upper.
In February 2019, Joanna Gaines created an exclusive collection of "globally inspired" rugs and pillows for Anthropologie.
On April 10, 2019, the Gaineses announced the launch of a "new media company". They will serve as chief creative officers, and the new joint venture will include a TV network and a streaming app.
In November 2019, the Gaineses opened a coffee shop, Magnolia Press, in Waco, Texas, adding to their existing businesses, Magnolia Table and Silos Baking Co.
On April 26, 2020, the soft launch of the cable channel Magnolia Network kicked off with a four-hour presentation on the DIY Network called Magnolia Presents: A Look Back & A Look Ahead.
On August 4, 2020, the launch of the Magnolia Network was scheduled for 2021, with Fixer Upper resuming production before the new network's launch.
The original date for DIY Network's rebranding as the Magnolia Network was set for October 4, 2020, but it was later postponed due to the COVID-19 coronavirus pandemic.
In January 2021, Fixer Upper: Welcome Home premiered as part of the Magnolia Network soft launch on Discovery+.
On January 5, 2022, The Magnolia Network was officially launched.
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