History of Kylie Cosmetics in Timeline
Kylie Cosmetics, LLC, established by Kylie Jenner, is a prominent American cosmetics company. Launched on November 30, 2015, the brand initially gained recognition for its Kylie Lip Kits, a popular combination of liquid lipstick and lip liner. Originally branded as Lip Kit by Kylie, the company underwent a name change to Kylie Cosmetics in 2016.
2014: Kylie Cosmetics is Founded
Kylie Jenner, alongside her mother, Kris Jenner, established Kylie Cosmetics in 2014 in collaboration with Seed Beauty, laying the groundwork for the future beauty giant.
November 30, 2015: Kylie Lip Kits Launch
On November 30, 2015, Kylie Jenner launched her first beauty product: Kylie Lip Kits, a liquid lipstick and lip liner set. This marked the start of her cosmetics empire.
February 2016: Kylie Cosmetics Ramps Up Production
In February 2016, the company officially adopted the name Kylie Cosmetics. Following the success of the initial launch, production significantly increased to 500,000 lip kits.
May 2016: Packaging Change Due to Theft
In May 2016, Kylie Cosmetics was forced to redesign its Lip Kit packaging due to a series of thefts. The high demand and recognizable design had made the packages targets, with some customers receiving empty boxes. To combat this, the company switched to a more discreet design.
2016: Kylie Cosmetics is Born
Originally launched as "Lip Kit by Kylie", the company underwent a name change in 2016, becoming the now-famous "Kylie Cosmetics".
April 2017: KKW X Kylie Collaboration Launches
April 2017 marked the first collaboration between Kylie Cosmetics and Kim Kardashian West's beauty brand, KKW Beauty, with the release of the KKW X Kylie collection.
2017: The Kylie Makeup Brush Scandal
In 2017, Kylie Cosmetics faced backlash following the release of a 16-piece luxury makeup brush set priced at $360. Many fans, beauty influencers, and online users criticized the high price point, sparking what became known as the "Kylie makeup brush scandal".
2017: Royal Peach Palette Smell Controversy
Kylie Cosmetics faced criticism in 2017 when customers reported a strong, unpleasant odor emanating from the brand's Royal Peach Eyeshadow Palette. The smell, described as chemical-like and reminiscent of paint thinner, raised concerns about the product's safety and quality.
February 2018: Weather Collection: An Ode to Stormi
February 2018 marked the release of Kylie Cosmetics' first non-collaborative collection, "Weather". This collection was particularly special as it was dedicated to Kylie Jenner's newborn daughter, Stormi.
March 2018: Blush Collection Naming Controversy
The release of Kylie Cosmetics' blush collection in March 2018 was met with controversy over some of the product names. Names like "Barely Legal", "Virginity", "X Rated", and "Hot and Bothered" were deemed by some as being too provocative, especially given Jenner's young fan base.
April 2018: Kourt X Kylie Collection is Launched
April 2018 saw the launch of the Kourt X Kylie collection, a collaboration between Kylie Cosmetics and Kourtney Kardashian, further solidifying the brand's ties to the Kardashian-Jenner family.
April 2018: New Eyeshadow Palette Packaging
The release of the Kourt X Kylie collection in April 2018 introduced a change in Kylie Cosmetics' packaging. For the first time, the brand's eyeshadow palettes were housed in plastic compacts instead of the traditional cardboard.
May 9, 2018: Kris Kollection Released
On May 9, 2018, Kylie Cosmetics, in collaboration with Kris Jenner, unveiled the "Kris Kollection", a limited-edition makeup line inspired by Kris Jenner's persona.
November 2018: Kylie Cosmetics Hits Ulta Shelves
In a strategic move to expand its reach, Kylie Cosmetics products became available for purchase at Ulta Beauty stores nationwide in November 2018.
2018: Forbes Values Kylie Cosmetics at $800 Million
In 2018, business magazine Forbes valued Kylie Cosmetics at an impressive $800 million, solidifying Kylie Jenner's status as a rising entrepreneur.
March 2019: Kylie Cosmetics Valuation Soars
In March 2019, Kylie Cosmetics was valued at a staggering $900 million, a testament to its rapid growth and popularity.
November 2019: Coty Inc. Acquires Majority Stake
November 2019 saw Coty Inc. acquire a 51% controlling stake in Kylie Cosmetics for $600 million, placing the company's total worth at an estimated $1.2 billion.
2019: Kylie X Balmain Collaboration
Kylie Jenner partnered with French luxury fashion house Balmain in 2019 to release the Kylie X Balmain collection, showcasing a fusion of beauty and high fashion.
April 8, 2020: Forbes Names Kylie Jenner Youngest "Self-Made" Billionaire, Then Retracts
On April 8, 2020, Forbes declared Kylie Jenner the world's youngest "self-made" billionaire for the second time. However, weeks later, the publication retracted the title and accused Jenner of inflating her net worth and forging tax documents, allegations Jenner denied.
2020: Forbes Questions Kylie Cosmetics Valuation
Early 2020 brought about controversy when Forbes published a report, citing documentation from the Coty deal, suggesting that Kylie Cosmetics had inflated its valuation.
2020: The Grinch x Kylie Cosmetics Holiday Collection
In 2020, Kylie Cosmetics got into the holiday spirit with the launch of a Grinch-themed makeup collection, offering festive looks inspired by the Dr. Seuss character.
October 2021: A Nightmare on Elm Street Collaboration Launched
In October 2021, Kylie Cosmetics embraced the spooky season with the release of "A Nightmare on Elm Street" collaboration, a limited-edition makeup collection inspired by the classic horror film.
October 19, 2022: Batman x Kylie Collection Released
On October 19, 2022, Kylie Cosmetics, known for its creative collaborations, launched the Batman x Kylie collection, a limited-edition makeup line inspired by the iconic DC Comics superhero.
