How Mike Repole built a successful career. Explore key moments that defined the journey.
Mike Repole is a successful American entrepreneur and businessman renowned for his beverage industry ventures. He co-founded Glaceau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion. Later, he created BODYARMOR SuperDrink, another successful sports drink company, which was also bought by Coca-Cola for $5.6 billion. Beyond beverages, Repole is also a prominent racehorse owner, further demonstrating his diverse business interests and involvement in the sports world.
In 1999, Mike Repole co-founded Energy Brands, commonly known as Glaceau, with J. Darius Bikoff. Glaceau produced Smartwater and Vitaminwater.
In 2007, Coca-Cola acquired Glaceau, the company co-founded by Mike Repole, for $4.1 billion. Glaceau was the top-selling water brand in the US at the time.
In 2009, Mike Repole became the chairman of the board at Pirate's Booty.
In 2011, Mike Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins.
In 2013, Pirate Brands, where Mike Repole was chairman, was sold to B&G Foods for $195 million.
In 2014, Kobe Bryant invested $5 million for 10% of BodyArmor and became the company's creative director.
In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor.
In 2019, Mike Repole co-starred in the Barstool Sports investment show “Big Brain” as a financial advisor alongside Jon Taffer to Dave Portnoy.
In November 2021, Coca-Cola announced it was purchasing the remaining 85% of BodyArmor for $5.6 billion.
In July 2023, Mike Repole acquired a majority stake in the athletic footwear and apparel brand NoBull.
In January 2024, Tom Brady's athletic brands partnered and merged with Mike Repole's NoBULL.
In July 2025, Mike Repole announced his investment into the United Football League.
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