Rise to Success: Career Highlights of Mike Repole

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Mike Repole

How Mike Repole built a successful career. Explore key moments that defined the journey.

Mike Repole is a successful American entrepreneur and businessman. He is widely recognized for co-founding Glaceau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion. Repole also co-founded BODYARMOR SuperDrink, another successful beverage company in the sports drink market, which was also later sold to Coca-Cola for $5.6 billion. In addition to his entrepreneurial ventures in the beverage industry, Repole is a prominent racehorse owner.

1999: Co-founded Glaceau

In 1999, Mike Repole co-founded Energy Brands, commonly known as Glaceau, with J. Darius Bikoff, which produced Smartwater and Vitaminwater.

2007: Coca-Cola Buys Glaceau

In 2007, Coca-Cola bought Glaceau, the company Repole co-founded, for $4.1 billion.

2009: Joined Pirate's Booty as Chairman

In 2009, Mike Repole joined Pirate's Booty as chairman of the board.

2011: Co-founded BodyArmor Superdrink

In 2011, Mike Repole co-founded BodyArmor Superdrink with Lance Collins.

2013: Pirate Brands Sold

In 2013, Pirate Brands, where Repole was chairman, was sold for $195 million to B&G Foods.

2014: Kobe Bryant Invests in BodyArmor

In 2014, Kobe Bryant invested $5 million for 10% of BodyArmor and became the company's creative director.

August 2018: Coca-Cola Becomes Stakeholder in BodyArmor

In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor Superdrink.

2019: Co-starred in "Big Brain"

In 2019, Repole co-starred in Barstool Sports investment show “Big Brain,” where he served as a financial advisor.

November 2021: Coca-Cola Purchases Remaining Stake in BodyArmor

In November 2021, Coca-Cola announced they were purchasing the remaining 85% of BodyArmor for $5.6 billion.

July 2023: Repole Takes Stake in NoBull

In July 2023, Mike Repole took a majority stake in the athletic footwear and apparel brand NoBull.

January 2024: Tom Brady's athletic brands Partnered with NoBull

In January 2024, Tom Brady's athletic brands partnered and merged with Repole's NoBULL.