Rise to Success: Career Highlights of Mike Repole

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By Popular Timelines Editorial Team  · Updated:
Mike Repole

How Mike Repole built a successful career. Explore key moments that defined the journey.

Mike Repole is a successful American entrepreneur and businessman renowned for his beverage industry ventures. He co-founded Glaceau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion. Later, he created BODYARMOR SuperDrink, another successful sports drink company, which was also bought by Coca-Cola for $5.6 billion. Beyond beverages, Repole is also a prominent racehorse owner, further demonstrating his diverse business interests and involvement in the sports world.

1999: Co-founded Glaceau

In 1999, Mike Repole co-founded Energy Brands, commonly known as Glaceau, with J. Darius Bikoff. Glaceau produced Smartwater and Vitaminwater.

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2007: Coca-Cola Buys Glaceau

In 2007, Coca-Cola acquired Glaceau, the company co-founded by Mike Repole, for $4.1 billion. Glaceau was the top-selling water brand in the US at the time.

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2009: Joined Pirate's Booty as Chairman

In 2009, Mike Repole became the chairman of the board at Pirate's Booty.

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2011: Co-founded BodyArmor Superdrink

In 2011, Mike Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins.

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2013: Pirate Brands Sold

In 2013, Pirate Brands, where Mike Repole was chairman, was sold to B&G Foods for $195 million.

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2014: Kobe Bryant Invests in BodyArmor

In 2014, Kobe Bryant invested $5 million for 10% of BodyArmor and became the company's creative director.

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August 2018: Coca-Cola Became Stakeholder in BodyArmor

In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor.

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2019: Co-starred in "Big Brain"

In 2019, Mike Repole co-starred in the Barstool Sports investment show “Big Brain” as a financial advisor alongside Jon Taffer to Dave Portnoy.

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November 2021: Coca-Cola Purchased BodyArmor

In November 2021, Coca-Cola announced it was purchasing the remaining 85% of BodyArmor for $5.6 billion.

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July 2023: Took Majority Stake in NoBull

In July 2023, Mike Repole acquired a majority stake in the athletic footwear and apparel brand NoBull.

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January 2024: Tom Brady's Athletic Brands Merged with NoBULL

In January 2024, Tom Brady's athletic brands partnered and merged with Mike Repole's NoBULL.

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July 2025: Invested in United Football League

In July 2025, Mike Repole announced his investment into the United Football League.

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