Mike Repole is a successful American entrepreneur and businessman, notable for co-founding Glaceau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion. He further cemented his success by co-founding BODYARMOR SuperDrink, a sports drink company, which was also acquired by Coca-Cola for $5.6 billion. Repole is also an active racehorse owner.
Mike Repole joined the TDN Writers' Room podcast presented by Keeneland, discussing horse racing. Everett Dobson was also a guest on another episode. Repole shared his insights and experiences in the industry.
On January 21, 1969, Mike Repole, the American entrepreneur, businessman, and racehorse owner, was born.
In 1999, Mike Repole co-founded Energy Brands, commonly known as Glaceau, with J. Darius Bikoff, which produced Smartwater and Vitaminwater. This company launched the enhanced water beverage vertical.
In 2007, Glaceau was bought by Coca-Cola for $4.1 billion after growing to be the top-selling water brand in the US.
In 2009, Mike Repole joined Pirate's Booty as chairman of the board.
In 2010, Uncle Mo, Mike Repole's horse, was named the American Champion Two-Year-Old.
In 2011, Mike Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins.
In 2013, Pirate Brands sold for $195 million to B&G Foods.
In 2014, Kobe Bryant invested $5 million for 10% of BodyArmor and became the company's creative director.
In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge Pepsi's hold on the sports drink industry.
In 2019, Mike Repole co-starred in the Barstool Sports investment show “Big Brain,” where he served as a financial advisor to Dave Portnoy, alongside Jon Taffer.
In 2019, Vino Rosso, Mike Repole's horse, won the Breeders' Cup Classic.
In November 2021, Coca-Cola announced it was purchasing the remaining 85% of BodyArmor for $5.6 billion.
In 2022, Mo Donegal, owned by Mike Repole, won the Belmont Stakes, with his horse Nest finishing in second place.
In July 2023, Mike Repole took a majority stake in the athletic footwear and apparel brand NoBull.
In January 2024, Tom Brady's athletic brands partnered and merged with Repole's NoBULL.
In July 2025, Mike Repole announced his investment into the United Football League.
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