Mike Repole is a successful American entrepreneur and businessman renowned for his beverage industry ventures. He co-founded Glaceau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion. Later, he created BODYARMOR SuperDrink, another successful sports drink company, which was also bought by Coca-Cola for $5.6 billion. Beyond beverages, Repole is also a prominent racehorse owner, further demonstrating his diverse business interests and involvement in the sports world.
January 21, 1969: Mike Repole Born
On January 21, 1969, Mike Repole, the entrepreneur and businessman known for co-founding Glaceau (Vitaminwater) and BODYARMOR SuperDrink, was born.
1999: Co-founded Glaceau
In 1999, Mike Repole co-founded Energy Brands, commonly known as Glaceau, with J. Darius Bikoff. Glaceau produced Smartwater and Vitaminwater.
2007: Coca-Cola Buys Glaceau
In 2007, Coca-Cola acquired Glaceau, the company co-founded by Mike Repole, for $4.1 billion. Glaceau was the top-selling water brand in the US at the time.
2009: Joined Pirate's Booty as Chairman
In 2009, Mike Repole became the chairman of the board at Pirate's Booty.
2010: Uncle Mo Named Champion
In 2010, Mike Repole's horse, Uncle Mo, was named the American Champion Two-Year-Old.
2011: Co-founded BodyArmor Superdrink
In 2011, Mike Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins.
2013: Pirate Brands Sold
In 2013, Pirate Brands, where Mike Repole was chairman, was sold to B&G Foods for $195 million.
2014: Kobe Bryant Invests in BodyArmor
In 2014, Kobe Bryant invested $5 million for 10% of BodyArmor and became the company's creative director.
August 2018: Coca-Cola Became Stakeholder in BodyArmor
In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor.
2019: Co-starred in "Big Brain"
In 2019, Mike Repole co-starred in the Barstool Sports investment show “Big Brain” as a financial advisor alongside Jon Taffer to Dave Portnoy.
2019: Vino Rosso Wins Breeders' Cup Classic
In 2019, Mike Repole's horse, Vino Rosso, won the Breeders' Cup Classic.
November 2021: Coca-Cola Purchased BodyArmor
In November 2021, Coca-Cola announced it was purchasing the remaining 85% of BodyArmor for $5.6 billion.
2022: Mo Donegal Wins Belmont Stakes
In 2022, Mike Repole's horse Mo Donegal won the Belmont Stakes, with his horse Nest finishing in second place.
July 2023: Took Majority Stake in NoBull
In July 2023, Mike Repole acquired a majority stake in the athletic footwear and apparel brand NoBull.
January 2024: Tom Brady's Athletic Brands Merged with NoBULL
In January 2024, Tom Brady's athletic brands partnered and merged with Mike Repole's NoBULL.
July 2025: Invested in United Football League
In July 2025, Mike Repole announced his investment into the United Football League.
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