History of Mike Repole in Timeline

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Mike Repole

Mike Repole is a successful American entrepreneur and businessman, notable for co-founding Glaceau, the company behind Vitaminwater, which was acquired by Coca-Cola for $4.1 billion. He further cemented his success by co-founding BODYARMOR SuperDrink, a sports drink company, which was also acquired by Coca-Cola for $5.6 billion. Repole is also an active racehorse owner.

2 hours ago : Mike Repole Discusses Horse Racing on TDN Writers' Room Podcast with Everett Dobson.

Mike Repole joined the TDN Writers' Room podcast presented by Keeneland, discussing horse racing. Everett Dobson was also a guest on another episode. Repole shared his insights and experiences in the industry.

January 21, 1969: Mike Repole Born

On January 21, 1969, Mike Repole, the American entrepreneur, businessman, and racehorse owner, was born.

Others born on this day/year

1999: Co-founded Glaceau

In 1999, Mike Repole co-founded Energy Brands, commonly known as Glaceau, with J. Darius Bikoff, which produced Smartwater and Vitaminwater. This company launched the enhanced water beverage vertical.

2007: Coca-Cola Buys Glaceau

In 2007, Glaceau was bought by Coca-Cola for $4.1 billion after growing to be the top-selling water brand in the US.

2009: Joined Pirate's Booty as Chairman

In 2009, Mike Repole joined Pirate's Booty as chairman of the board.

2010: Uncle Mo Named Champion

In 2010, Uncle Mo, Mike Repole's horse, was named the American Champion Two-Year-Old.

2011: Co-founded BodyArmor Superdrink

In 2011, Mike Repole co-founded BodyArmor Superdrink, a sports drinks company, with Lance Collins.

2013: Pirate Brands Sold

In 2013, Pirate Brands sold for $195 million to B&G Foods.

2014: Kobe Bryant Invests in BodyArmor

In 2014, Kobe Bryant invested $5 million for 10% of BodyArmor and became the company's creative director.

August 2018: Coca-Cola Becomes Second-Largest Stakeholder in BodyArmor

In August 2018, Coca-Cola became the second-largest stakeholder in BodyArmor in an attempt to further challenge Pepsi's hold on the sports drink industry.

2019: Co-starred in Barstool Sports show "Big Brain"

In 2019, Mike Repole co-starred in the Barstool Sports investment show “Big Brain,” where he served as a financial advisor to Dave Portnoy, alongside Jon Taffer.

2019: Vino Rosso Wins Breeders' Cup Classic

In 2019, Vino Rosso, Mike Repole's horse, won the Breeders' Cup Classic.

November 2021: Coca-Cola Purchases Remaining Stake of BodyArmor

In November 2021, Coca-Cola announced it was purchasing the remaining 85% of BodyArmor for $5.6 billion.

2022: Mo Donegal Wins Belmont Stakes

In 2022, Mo Donegal, owned by Mike Repole, won the Belmont Stakes, with his horse Nest finishing in second place.

July 2023: Repole Takes Majority Stake in NoBull

In July 2023, Mike Repole took a majority stake in the athletic footwear and apparel brand NoBull.

2023: Won Florida Derby and Breeders Cup Juvenile

In 2023, Mike Repole won the Florida Derby with his horse Forte and also won the Breeders Cup Juvenile by 6 1/4 length with Fierceness.

January 2024: Tom Brady's athletic brands partnered and merged with Repole's NoBULL

In January 2024, Tom Brady's athletic brands partnered and merged with Repole's NoBULL.

July 2025: Repole Invests in United Football League

In July 2025, Mike Repole announced his investment into the United Football League.