History of Nutella in Timeline

Nutella is a popular sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero. Introduced in 1964, its origins trace back to an earlier version created in 1963. It's a widely recognized and consumed product enjoyed globally as a breakfast spread, snack, and ingredient in various desserts.

1946: Initial batch of Pasta Gianduja sold

In 1946, Pietro Ferrero sold the first 300-kilogram batch of Pasta Gianduja, derived from gianduja, in Alba, Italy.

1951: Supercrema gianduja release

In 1951, Ferrero began selling a creamy, spreadable version of Pasta Gianduja, named Supercrema gianduja.

1956: Ferrero plant in Stadtallendorf established

Since 1956, Nutella for Germany and northern Europe has been produced at the Ferrero plant in Stadtallendorf.

1963: Supercrema gianduja revamped and renamed "Nutella"

In 1963, Michele Ferrero and Francesco Rivella revamped Supercrema gianduja, modifying its composition and renaming it "Nutella" for marketing throughout Europe.

1963: First Iteration of Nutella

In 1963, the first iteration of what would become Nutella was created, marking the initial development of the hazelnut cocoa spread.

April 20, 1964: First jar of Nutella

On April 20, 1964, the first jar of Nutella was produced in Alba, Italy, leading to the product's instant success and subsequent global proliferation.

1964: Nutella introduction

In 1964, Nutella, a sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero, was introduced.

1983: Nutella released in America

In 1983, Nutella was released in America for the first time, expanding its global market presence.

2012: "Nutella tax" and Class Action Lawsuit

In 2012, French senator Yves Daudigny proposed a tax increase on palm oil, dubbed "the Nutella tax", and Ferrero settled a class action lawsuit in the US regarding misrepresented health claims, paying $3 million.

2013: Global Nutella Production

In 2013, global production of Nutella reached approximately 350,000 tonnes.

May 2014: 50th Anniversary Commemorative Stamp and Nutella Day

In May 2014, Poste Italiane issued a 50th anniversary Nutella commemorative stamp on May 14th, and Ferrero held a Nutella Day on May 17th and 18th to celebrate the anniversary.