Pebble Beach, California, is a coastal community and resort destination on the Monterey Peninsula. Known for its luxury residential properties and world-renowned golf courses like Pebble Beach Golf Links, Cypress Point Club, and Monterey Peninsula Country Club, it attracts golfers and tourists alike. The 17-Mile Drive, a scenic road through the area, requires a toll for non-residents, essentially functioning as a gate. This exclusivity contributes to its reputation as a prestigious and desirable location.
In 1900, Alice Eastwood discovered Hickman's potentilla within the Del Monte Forest.
In 1907, automobiles completely replaced horses on the 17-Mile Drive, marking a transition in transportation at Pebble Beach.
In 1908, Lewis P. Hobart was hired by PIC manager A.D. Shepard to design the Pebble Beach Lodge.
In 1909, the rustic log-cabin-style Pebble Beach Lodge was completed, featuring private patio nooks and a wide pergola.
In 1916, Samuel Finley Brown Morse convinced the PIC to create a golf course at the edge of Pebble Beach and Stillwater Cove.
On December 17, 1917, the Pebble Beach Lodge burned down while the golf course was under construction, leading to the construction of a new Del Monte Lodge.
On February 22, 1919, the golf course and the new Del Monte Lodge held a grand opening, marking a significant development for Pebble Beach.
On February 27, 1919, Morse formed the Del Monte Properties Company and acquired the holdings of the PIC.
The AT&T Pebble Beach National Pro-Am (formerly known as the Crosby Clambake) began in 1937 at Rancho Santa Fe near San Diego.
The Crosby Clambake was last played in 1942 at Rancho Santa Fe before moving after World War II.
After World War II, in 1947 the Crosby Clambake moved to Pebble Beach and has continued annually since.
In 1948, John Boit Morse, Samuel's son, became president of the Del Monte Properties Company.
The annual Pebble Beach Concours d'Elegance auto show has been held in Pebble Beach since 1950.
In 1951, the Witch Tree was used as scenery in the film Mr. Imperium.
In 1954, Richard Osborne, Morse's son-in-law, was named president of the Del Monte Properties Company.
In 1956, the Witch Tree was part of the background in the movie Julie.
On January 14, 1964, the Witch Tree fell during a storm.
In 1969, Samuel Finley Brown Morse passed away.
Presidential election results are listed for Pebble Beach starting in 1976.
On March 30, 1977, the Del Monte Properties Company was reincorporated as the Pebble Beach Corporation, and the Del Monte Lodge was renamed the Lodge at Pebble Beach.
In May 1979, 20th Century Fox purchased the Pebble Beach Corporation.
In 1985, when the film company was sold to Rupert Murdoch, Marvin Davis retained the Pebble Beach Company.
In 1990 Davis sold the Pebble Beach Company to the Japanese businessman Minoru Isutani, who made it a subsidiary of the Japanese resort company Taiheiyo Club Inc.
After a survey in 1992 by Earth Metrics Inc., Hickman's potentilla was listed as a protected species by the U.S. Government.
In 1999, the Pebble Beach Company was acquired from Lone Cypress by an investor group led by Clint Eastwood, Arnold Palmer, and Peter Ueberroth.
In 2000, the Pebble Beach Company initiated Measure A, a controversial development proposal.
Presidential election results are listed for Pebble Beach through 2000.
In 2006, the Measure A plan went before the California Coastal Commission for approval.
On June 14, 2007, Measure A was denied by the California Coastal Commission in an 8 to 4 vote.
Effective 2009, the surf break of Ghost Tree became effectively off limits due to restrictions on personal watercraft in the Monterey Bay National Marine Sanctuary.
In 2013, the Pebble Beach Authors & Ideas Festival was first held in Pebble Beach after moving from Carmel-by-the-Sea.
In 2014, Pebble Beach was the location for the show Big Little Lies.
In 2017, Pebble Beach partnered with IBM to use the AI Watson as a live concierge in a mobile app.
In 2017, the show Big Little Lies, filmed in Pebble Beach in 2014, aired.
Pebble Beach is set to host the 2023 U.S. Women's Open tournament for the first time, from July 6-9.
The course is set to host the US Open tournament again in 2027.