History of Performative male in Timeline

The 'performative male' meme, originating around 2025, satirizes a type of man who superficially adopts interests and behaviors stereotypically associated with appealing to women. This includes performative displays of feminism, consuming trendy items like matcha and Labubu figurines, and engaging with media created by women, such as books by authors like Sylvia Plath and Joan Didion, and music by indie artists like Clairo. The meme critiques the inauthenticity of these actions, suggesting they are motivated by romantic intentions rather than genuine interest or belief.

2024: Performative Male Look-Alike Contests

Following the tradition of 2024 look-alike contests, many performative male contests have been held in cities around the United States. A competition in Capitol Hill, Seattle organized by Lanna Rain and Guinevere involved dozens of contestants, brought in hundreds of spectators, and attracted hundreds of thousands of views online. The winner was a man named Marcus Jernigan, who was subsequently awarded with a record player and a vinyl of Submarine by The Marías. Shortly after, Calvin Thai, a matcha pop-up co-owner in Chicago, held a similar competition in Wicker Park upon hearing about it.

2025: Origin of the Performative Male Archetype

In 2025, the performative male archetype emerged on social media, characterized by displays of performative feminism, specific interests, and superficially appealing to women.

2025: Popularity of the Performative Male Meme

In 2025, the term and archetype of the performative male gained popularity as a meme, prompting discussions and analyses in style and culture publications.