The Texas Longhorns are the athletic teams of the University of Texas at Austin. Named after the Longhorn cattle, a symbol of Texas, the teams are also known as the Horns. Both men's and women's teams share the Longhorns moniker, with Bevo, a Texas Longhorn steer, serving as the mascot. The Longhorns athletic program is known for its size, brand recognition, and broad appeal in collegiate sports.
On January 20, 2011, the UT athletic department revealed plans to launch a 24-hour channel devoted to UT sports and academic activities, in partnership with ESPN.
In July 2011, Texas A&M decided to leave the Big 12 for the SEC, spurred by the controversial plans of the Longhorn Network to air high school football games.
In August 2011, the Big 12 approved a temporary rule banning the planned high school telecasts on the Longhorn Network.
In August 2011, the channel, previously teased as "ESPN Texas," was officially launched as the Longhorn Network.
The University of Texas and ESPN hoped to launch the 24-hour channel for the 2011–2012 academic year, needing carriage commitments first.
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