The Texas Longhorns are the athletic teams of the University of Texas at Austin. Named after the Longhorn cattle, a symbol of Texas, the teams are also known as the Horns. Both men's and women's teams share the Longhorns moniker, with Bevo, a Texas Longhorn steer, serving as the mascot. The Longhorns athletic program is known for its size, brand recognition, and broad appeal in collegiate sports.
January 20, 2011: UT Announces 24-Hour Channel
On January 20, 2011, the UT athletic department revealed plans to launch a 24-hour channel devoted to UT sports and academic activities, in partnership with ESPN.
July 2011: Texas A&M Announces Move to SEC
In July 2011, Texas A&M decided to leave the Big 12 for the SEC, spurred by the controversial plans of the Longhorn Network to air high school football games.
August 2011: Big 12 Bans High School Telecasts
In August 2011, the Big 12 approved a temporary rule banning the planned high school telecasts on the Longhorn Network.
August 2011: Longhorn Network Launched
In August 2011, the channel, previously teased as "ESPN Texas," was officially launched as the Longhorn Network.
2012: Channel Launch Target
The University of Texas and ESPN hoped to launch the 24-hour channel for the 2011–2012 academic year, needing carriage commitments first.
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