History of Unrivaled (basketball) in Timeline

By Popular Timelines Editorial Team · Updated: March 3, 2026

Unrivaled is a women's three-on-three basketball league operating within the United States. It provides a platform for female athletes to compete in this modified version of traditional basketball, emphasizing a faster-paced and more dynamic style of play compared to the five-on-five format.

May 2024: Skipper and Levy Invest in Unrivaled; Seed Funding Closed

In May 2024, it was announced that John Skipper and David Levy invested in Unrivaled. Also in May 2024, Unrivaled announced that they had closed their seed funding.

June 2024: Micky Lawler Named Commissioner

In June 2024, Micky Lawler, former Women's Tennis Association president, was named the commissioner of the Unrivaled league.

July 9, 2024: Stewart Signs with Unrivaled

On July 9, 2024, Breanna Stewart was announced as the first player to sign with the Unrivaled league.

July 2024: Ally Financial Announced as Founding Brand Partner

In July 2024, Ally Financial was announced as Unrivaled's first and founding brand partner.

August 2024: Paige Bueckers Signs NIL Deal

In August 2024, it was announced that Paige Bueckers had signed a name, image, and likeness (NIL) deal with Unrivaled, with plans for Bueckers to make her Unrivaled debut in the 2026 season.

October 24, 2024: Inaugural Six Team Names Announced

On October 24, 2024, Unrivaled announced the names of the inaugural six teams, designed without geographic ties to allow for potential future relocation and sale.

November 11, 2024: Clare Duwelius Announced as Executive VP and GM

On November 11, 2024, Clare Duwelius, former general manager of the Minnesota Lynx, was announced as executive vice president and general manager of the league, and Luke Cooper as president of basketball operations.

December 2024: Salary Pool Announced for 2025 Season

In December 2024, Alex Bazzell, president of Unrivaled, announced that the league's total salary pool for the 2025 season was $8 million.

December 2024: Under Armour Announced as Official Uniform Partner

In December 2024, Under Armour was announced as the league's official uniform and performance outfitter.

December 2024: Flau'jae Johnson Signs Similar Deal to Bueckers

In December 2024, Unrivaled announced that Flau'jae Johnson also signed a similar NIL deal to Paige Bueckers' with the league.

December 2024: Series A Funding Closed

In December 2024, Unrivaled announced the closing of their Series A funding round with a new total capital of $35 million, including new investors like Dawn Staley and JuJu Watkins.

January 2025: Coco Gauff Invests in Unrivaled

In January 2025, Coco Gauff announced her investment in Unrivaled.

January 17, 2025: Inaugural Season Begins

On January 17, 2025, Unrivaled's inaugural season began in Medley, Florida, near Miami.

March 17, 2025: Rose BC Wins First Championship

On March 17, 2025, Rose BC won the first championship in Unrivaled league history.

April 13, 2025: Paige Bueckers Signs Three-Year Deal

On April 13, 2025, Paige Bueckers signed a three-year deal to play in Unrivaled, with her first year salary reported to be more than her entire four-year WNBA rookie contract.

July 21, 2025: "The Future is Unrivaled Class of 2025" Announced

On July 21, 2025, Unrivaled announced the signing of 14 of the best women's college basketball players to NIL deals as part of "The Future is Unrivaled Class of 2025".

January 30, 2026: Attendance Record Set in Philadelphia

On January 30, 2026, a league game in Philadelphia set a record for the highest attendance of any professional women’s basketball regular-season game, with a total attendance of 21,490.