History of Beyoncé 2024 NFL Halftime Show in Timeline
Beyoncé headlined the 2024 NFL Christmas Day Halftime Show, dubbed the "Beyoncé Bowl," which occurred on December 25, 2024, at NRG Stadium in Houston during the Ravens-Texans game. This performance marked the first NFL Christmas Gameday halftime show and the inaugural day of live NFL football on Netflix, later becoming a Netflix special. An update on February 2, 2025, revealed the upcoming Cowboy Carter Tour.
November 18, 2024: Beyoncé announced as Halftime Show Headliner
On November 18, 2024, Beyoncé was announced as the headliner for the Christmas Gameday halftime show at the 2024 Christmas Day game between the Baltimore Ravens and Houston Texans. A teaser video was released featuring a snippet of the Cowboy Carter track "Ameriican Requiem".
December 11, 2024: Second teaser released for Halftime Show
On December 11, 2024, Beyoncé released a second teaser for the Halftime Show, featuring a cactus decorated like a Christmas tree.
December 25, 2024: Beyoncé headlines NFL Christmas Day Halftime Show
On December 25, 2024, Beyoncé headlined the NFL Christmas Day Halftime Show, also known as the Beyoncé Bowl, at NRG Stadium in Houston, Texas, during the Baltimore Ravens vs. Houston Texans game. It was the first NFL Christmas Gameday halftime performance and the first live NFL game on Netflix.
February 2, 2025: Cowboy Carter Tour announcement
On February 2, 2025, at midnight, an addendum was added to the Netflix special announcing the Cowboy Carter Tour.
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