From career breakthroughs to professional milestones, explore how Brad Parscale made an impact.
Brad Parscale is an American digital consultant and political advisor best known for his role in Donald Trump's presidential campaigns. He served as the digital media director for Trump's successful 2016 campaign and initially as campaign manager for the 2020 campaign before being replaced. He later stepped away from his company and the campaign in September 2020. Parscale's expertise lies in leveraging data and digital strategies for political campaigns.
In October 2005, Brad Parscale incorporated his website business, which mostly produced simple websites for local businesses.
In July 2011, the company Giles–Parscale was formed after Brad Parscale worked on several projects with Jill Giles.
In 2011, Brad Parscale began working for the Trump Organization, developing websites and managing digital media strategies.
In April 2012, Giles-Parscale was hired to build a website for Trump International Realty after a deliberately low bid of $10,000.
In early 2013, Brad Parscale was also running another company, DevDemon, which marketed add-ons for web development; in a technology investment partnership (Turner Parscale LLC); and was involved in a physical therapy business.
By May 2015, Giles-Parscale owned an 18,000 square foot building and had 46 employees and 800 clients.
Between October and December 2015, Giles-Parscale was paid $21,000 by the Trump campaign.
In early 2015, Donald Trump hired Brad Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign.
In June 2016, Brad Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy.
In 2016, Brad Parscale became the digital director for the Donald Trump presidential campaign.
In 2016, Brad Parscale served as the digital media director for Donald Trump's presidential campaign.
In 2016, the database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "Project Alamo".
In January 2017, Brad Parscale, along with Nick Ayers, launched America First Policies to promote President Trump's agenda.
In August 2017, the remaining operations of Giles-Parscale were purchased by CloudCommerce, and were renamed Parscale Digital. Parscale became a member of the CloudCommerce board of directors.
In February 2018, Brad Parscale was appointed as the campaign manager for Donald Trump's 2020 presidential campaign.
On February 27, 2018, Brad Parscale was named by President Trump as his 2020 re-election campaign manager.
On March 2, 2018, Brad Parscale founded "firewall company" Red State Data and Digital.
In June 2018, Giles Design Bureau was broken out as a separate entity, run by Jill Giles, with a staff of 15; Giles remained a major stockholder in CloudCommerce.
On July 15, 2020, President Trump announced that Brad Parscale would be replaced as campaign manager by Bill Stepien, but would remain as an advisor.
In July 2020, Brad Parscale was replaced by Bill Stepien as campaign manager for Donald Trump's 2020 presidential campaign.
In September 2020, Brad Parscale stepped away from his company and the Trump campaign.
On February 27, 2018, Brad Parscale was named by President Trump as his 2020 re-election campaign manager.
In October 2021, Brad Parscale was working for the 2022 Ohio gubernatorial campaign of former Republican congressman Jim Renacci.
In October 2021, Brad Parscale was working for the 2022 Ohio gubernatorial campaign of former Republican congressman Jim Renacci.
In 2025, Brad Parscale was named Chief Strategy Officer of Salem Media Group.
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