History of Brad Parscale in Timeline

Brad Parscale is an American digital consultant and political advisor best known for his role in Donald Trump's presidential campaigns. He served as the digital media director for Trump's successful 2016 campaign and initially as campaign manager for the 2020 campaign before being replaced. He later stepped away from his company and the campaign in September 2020. Parscale's expertise lies in leveraging data and digital strategies for political campaigns.

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Full Timeline Career & Achievements

1974: Father's Congressional Run

In 1974, Dwight Parscale, Brad Parscale's father, ran unsuccessfully for Congress as a Democrat.

January 3, 1976: Brad Parscale Born

On January 3, 1976, Brad Parscale was born. He later became a digital consultant, media executive, and political advisor.

Others born on this day/year

1994: Graduated High School

In 1994, Brad Parscale graduated from Shawnee Heights High School in Tecumseh, Kansas, where he played basketball.

July 1999: Became a Father

In July 1999, Brad Parscale became a father shortly after graduating from college.

1999: Graduated from Trinity University

In 1999, Brad Parscale graduated from Trinity University with a bachelor's degree in finance, international business and economics.

August 2002: Electric Image Filed for Bankruptcy

In August 2002, Electric Image, the company where Brad Parscale was working as a sales manager, filed for bankruptcy, leading to his return to San Antonio.

March 2003: Married First Wife

In March 2003, Brad Parscale married the mother of his daughter.

August 2004: Filed for Divorce

In August 2004, Brad Parscale filed for divorce from his first wife.

October 2005: Incorporated Website Business

In October 2005, Brad Parscale incorporated his website business, which mostly produced simple websites for local businesses.

October 2007: Divorce Finalized

In October 2007, Brad Parscale's divorce was finalized.

July 2011: Giles-Parscale Formed

In July 2011, the company Giles–Parscale was formed after Brad Parscale worked on several projects with Jill Giles.

2011: Began Working for Trump Organization

In 2011, Brad Parscale began working for the Trump Organization, developing websites and managing digital media strategies.

April 2012: Hired to Build Website for Trump International Realty

In April 2012, Giles-Parscale was hired to build a website for Trump International Realty after a deliberately low bid of $10,000.

2012: Married Candice Blount

In the summer of 2012, Brad Parscale married Candice Blount.

2013: Running DevDemon

In early 2013, Brad Parscale was also running another company, DevDemon, which marketed add-ons for web development; in a technology investment partnership (Turner Parscale LLC); and was involved in a physical therapy business.

May 2015: Giles-Parscale's Expansion

By May 2015, Giles-Parscale owned an 18,000 square foot building and had 46 employees and 800 clients.

December 2015: Paid by Trump Campaign

Between October and December 2015, Giles-Parscale was paid $21,000 by the Trump campaign.

2015: Hired to Create Website for Trump's Exploratory Campaign

In early 2015, Donald Trump hired Brad Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign.

June 2016: Named Digital Media Director

In June 2016, Brad Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy.

2016: Birth and Death of Twins

In 2016, Brad Parscale and Candice Blount had twins who died shortly after birth.

2016: Became Campaign's Digital Director

In 2016, Brad Parscale became the digital director for the Donald Trump presidential campaign.

2016: Digital Media Director for Trump Campaign

In 2016, Brad Parscale served as the digital media director for Donald Trump's presidential campaign.

2016: Project Alamo

In 2016, the database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "Project Alamo".

January 2017: Launched America First Policies

In January 2017, Brad Parscale, along with Nick Ayers, launched America First Policies to promote President Trump's agenda.

August 2017: Purchased by CloudCommerce

In August 2017, the remaining operations of Giles-Parscale were purchased by CloudCommerce, and were renamed Parscale Digital. Parscale became a member of the CloudCommerce board of directors.

February 2018: Appointed 2020 Campaign Manager

In February 2018, Brad Parscale was appointed as the campaign manager for Donald Trump's 2020 presidential campaign.

February 27, 2018: Named 2020 Re-election Campaign Manager

On February 27, 2018, Brad Parscale was named by President Trump as his 2020 re-election campaign manager.

March 2, 2018: Founded Red State Data and Digital

On March 2, 2018, Brad Parscale founded "firewall company" Red State Data and Digital.

June 2018: Giles Design Bureau Broken Out

In June 2018, Giles Design Bureau was broken out as a separate entity, run by Jill Giles, with a staff of 15; Giles remained a major stockholder in CloudCommerce.

August 30, 2019: Super PAC Payment to Wife's Company

On August 30, 2019, CNN reported that a pro-Trump super PAC paid thousands to a company owned by Brad Parscale's wife.

March 2020: Payments to Lara Trump and Kimberly Guilfoyle

In March 2020, The New York Times reported that Brad Parscale was paying $15,000 a month to Lara Trump and Kimberly Guilfoyle for campaign work.

April 29, 2020: Trump's Anger Over Low Poll Numbers

On April 29, 2020, CNN reported that President Trump was angry with Brad Parscale about low poll numbers.

June 2020: Ticket Requests for Tulsa Rally

In June 2020, Brad Parscale reported receiving over 800,000 requests for tickets to Trump's Tulsa rally, though attendance was significantly lower.

July 15, 2020: Replaced as Campaign Manager

On July 15, 2020, President Trump announced that Brad Parscale would be replaced as campaign manager by Bill Stepien, but would remain as an advisor.

July 2020: Replaced as 2020 Campaign Manager

In July 2020, Brad Parscale was replaced by Bill Stepien as campaign manager for Donald Trump's 2020 presidential campaign.

September 2020: Stepped Away from Company and Campaign

In September 2020, Brad Parscale stepped away from his company and the Trump campaign.

September 27, 2020: Hospitalized After Suicide Threat

On September 27, 2020, Brad Parscale was hospitalized after his wife reported he had guns and was threatening to harm himself. He was detained and involuntarily committed for psychiatric examination.

September 30, 2020: Stepped Away from Company and Campaign

On September 30, 2020, Brad Parscale announced that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress".

December 2020: Politico Names Rally Predictions Among Incorrect Prognostications

In December 2020, Politico named Brad Parscale's predictions for the size of the Tulsa rally among "the most audacious, confident and spectacularly incorrect prognostications about the year".

2020: Questions Over Spending Decisions

In 2020, after Brad Parscale's departure as campaign manager, his spending decisions for the Trump campaign were questioned, including payments to his companies and ads to please Trump.

2020: Named 2020 Re-election Campaign Manager

On February 27, 2018, Brad Parscale was named by President Trump as his 2020 re-election campaign manager.

October 2021: Working for Jim Renacci's Campaign

In October 2021, Brad Parscale was working for the 2022 Ohio gubernatorial campaign of former Republican congressman Jim Renacci.

July 12, 2022: January 6 Committee Hearing

On July 12, 2022, the 7th hearing of the United States House Select Committee on the January 6 Attack reported Brad Parscale's text messages equating Donald Trump's rhetoric with fomenting civil war.

2022: Working for Jim Renacci's Campaign

In October 2021, Brad Parscale was working for the 2022 Ohio gubernatorial campaign of former Republican congressman Jim Renacci.

2023: Value of Payment by Trump Campaign in 2023

Between October and December 2015, Giles-Parscale was paid $21,000 (~$26,395 in 2023) by the Trump campaign.

2023: Value of Payments to Lara Trump and Kimberly Guilfoyle in 2023

In March 2020, The New York Times reported that Parscale was paying $15,000 (~$17,399 in 2023) a month to Lara Trump and Kimberly Guilfoyle, the wife and girlfriend respectively of Eric Trump and Donald Trump Jr., for campaign work.