A colour trade mark is a non-conventional trademark that uses at least one color to uniquely identify the commercial origin of goods or services. Unlike traditional trademarks composed of words or logos, a color trademark relies on color itself to distinguish a brand's offerings in the marketplace. This can be a single color or a combination of colors. To be registrable, the color must have acquired distinctiveness through extensive use, demonstrating that consumers associate the color with the specific brand. Protecting colour trade marks prevents competitors from using the same or similar colors in a way that would cause consumer confusion about the source of products or services.
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