Glossier, a beauty brand founded by Emily Weiss in 2014, began as a direct-to-consumer online venture, leveraging the success of Weiss's beauty blog, "Into the Gloss." Initially solely online, Glossier has expanded to over 10 retail locations and achieved global distribution through partnerships with Sephora, SpaceNK, and Mecca. The brand offers a diverse product range encompassing skincare, makeup, body care, fragrance, and merchandise.
2014: Glossier Founded
Glossier was founded by Emily Weiss in 2014. It began as a direct-to-consumer, online-only company, building upon the success of Weiss's beauty blog, "Into the Gloss".
2018: Glossier's Growth and Expansion
In 2018, Glossier experienced significant growth, more than doubling its revenue and gaining over 1 million new customers. The company also launched its clothing line, GlossiWEAR, and opened its first physical retail store.
2019: Glossier Raises $150 Million
In 2019, Glossier raised $150 million in funding, which led to a $1.2 billion valuation of the company.
2020: Glossier Partners with WNBA
In 2020, Glossier became the first beauty partner of the Women's National Basketball Association (WNBA), marking a significant partnership in the sports and beauty industries.
May 2022: Weiss Steps Down as CEO
In May 2022, Emily Weiss transitioned from her role as CEO of Glossier to executive chairwoman on the company's board. Kyle Leahy, the former chief commercial officer, became the new CEO.
2024: Glossier Partners with USA Basketball
In 2024, Glossier became the first beauty partner of USA Basketball, further expanding its presence in the sports world.
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