History of Jellycat in Timeline

By Popular Timelines Editorial Team · Updated: May 30, 2025

Jellycat is a British company specializing in the design and distribution of soft toys, keychains, books, and accessories. Founded in London in 1999 by Thomas Gatacre, Jellycat expanded to Minneapolis in 2001 with the establishment of Jellycat Inc. The brand is known for its high-quality, collectible plush toys, ranging from traditional stuffed animals to unique and whimsical designs, particularly within its Amuseables line.

1999: Jellycat Founded

In 1999, Thomas Gatacre founded Jellycat, a British soft toy and keychain company, in London.

2001: Jellycat Expands to Minneapolis

In 2001, Jellycat expanded its operations to Minneapolis, forming Jellycat Inc.

2015: Earnie Award

In 2015, Jellycat won Earnshaw Magazine's Earnie Award in the Toys category.

2018: Earnie Award

In 2018, Jellycat won Earnshaw Magazine's Earnie Award again, within the Toys category.

2020: Outstanding Achievement Award

In 2020, Jellycat received the Outstanding Achievement Award at The Greats Awards.

2023: Industrial Design Applications

In 2023, Jellycat Limited submitted 255 industrial design applications under the Hague System.

February 2024: Jellycat 25th Anniversary

In February 2024, Jellycat celebrated its 25th anniversary with an anniversary party hosted by the Institute of Contemporary Art in Boston.

2024: WIPO Ranking

In 2024, The World Intellectual Property Organization (WIPO)'s Hague Yearly Review ranked Jellycat Limited's number of industrial design applications filled under the Hague System as 8th in the world.