How Kendra Scott built a successful career. Explore key moments that defined the journey.
Kendra Scott is an American fashion designer and businesswoman. She is best known as the executive chairwoman, designer, and former CEO of her namesake company, Kendra Scott, LLC. The brand is known for its colorful and customizable jewelry and has grown into a major player in the fashion and accessories market. Scott's success stems from her designs and business acumen.
In 2002, Kendra Scott founded Kendra Scott LLC with $500. She designed her first collection in the spare bedroom of her home just after her oldest son was born, selling to local boutiques in Austin.
In 2005, Kendra Scott's designs were selected to accessorize Oscar de la Renta's spring 2006 runway show, marking a significant achievement in her career.
In 2006, Kendra Scott's designs were used to accessorize Oscar de la Renta's spring runway show, showcasing her designs to a wider audience.
In 2007, Kendra Scott's designs appeared in Randolph Duke's runway show, further establishing her presence in the fashion industry.
Due to the 2008 financial crisis, Kendra Scott almost had to close her company. However, she received a crucial order from Nordstrom, providing exposure and enabling her to expand her business.
In 2010, Kendra Scott opened her first retail store on Austin's South Congress Avenue. The same year, she launched her e-commerce business and the brand's Color Bar experience.
Since 2010, Kendra Scott's company's program has given away $30 million to various causes, displaying the company's philanthropic efforts.
In 2011 Kendra Scott opened her second store on Rodeo Drive in Beverly Hills, though it later closed.
In 2014, Kendra Scott expanded her business by opening stores around the South and Midwest, focusing on regions outside the fashion centers of New York and Los Angeles.
In 2015, Kendra Scott launched the Kendra Cares Program, which brought the company's customizable Color Bar jewelry experience to pediatric hospitals across the country, focusing on philanthropy.
In 2016, Kendra Scott sold a minority stake in her company to Berkshire Partners, a private equity firm, at a valuation of $1 billion, marking a major financial milestone.
In 2017, Kendra Scott was awarded the EY Entrepreneur of the Year National Award and the Breakthrough Award from the Accessories Council Excellence Awards. She was also named CEO of the Year by the Austin Business Journal, among other accolades.
In 2017, Kendra Scott's company hosted over 10,000 Kendra Gives Back events across her stores, donating money to local causes and more than 75,000 pieces of jewelry, showing a dedication to philanthropy.
By the end of 2019, Kendra Scott had 102 retail stores. Her merchandise was also sold in various department stores and specialty boutiques worldwide, as well as online.
In 2019, Kendra Scott donated $1 million to The University of Texas to launch the Kendra Scott Women's Entrepreneurial Leadership Institute, supporting women in business.
In 2019, Kendra Scott was inducted into the Texas Business Hall of Fame, becoming the 12th woman in the state to receive this honor.
In 2019, Kendra Scott was listed as #40 in Forbes' list of America's Richest Self-Made Women, demonstrating her financial success and recognition.
In April 2020, Governor Greg Abbott appointed Kendra Scott to the Strike Force to Open Texas, a group tasked with safely reopening the state during the COVID-19 pandemic.
In February 2021, Kendra Scott stepped down as CEO of her company, retaining the title of Executive Chairwoman, and appointed Tom Nolan as the new CEO.
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