Linda Yaccarino is an American media executive. She served as the chairwoman of global advertising and partnerships at NBCUniversal from 2011 to 2023. In June 2023, she became the CEO of X Corp.
On December 21, 1963, Linda Yaccarino was born. She would later become a prominent American media executive.
In 1985, Linda Yaccarino graduated from Pennsylvania State University's Donald P. Bellisario College of Communications with a bachelor's degree in telecommunications.
In 1985, Linda Yaccarino met her husband, Claude Madrazo, shortly after she graduated from college.
In October 2011, Linda Yaccarino joined NBCUniversal as the head of advertising sales, hired by then-CEO Steve Burke. She led a large department and contributed to the launch of Peacock streaming service.
In 2014, Linda Yaccarino joined the Ad Council.
In 2018, Linda Yaccarino was appointed by President Donald Trump to the President's Council on Sports, Fitness, and Nutrition.
In January 2021, Linda Yaccarino assumed the position of chair of the Ad Council's board of directors.
On June 30, 2022, Linda Yaccarino's term as chair of the Ad Council's board of directors concluded.
On May 12, 2023, Linda Yaccarino resigned from NBCUniversal and was announced as the new CEO of X Corp. and X (formerly known as Twitter) by Elon Musk.
On June 6, 2023, Linda Yaccarino officially took over as CEO of Twitter.
In June 2023, The Center for Countering Digital Hate (CCDH) privately warned Linda Yaccarino about the rising hate speech and the financing of hateful people on X.
In November 2023, Linda Yaccarino was subpoenaed by a U.S. Senate panel to testify at a hearing on children's online safety.
In 2023, Linda Yaccarino was ranked 58th on Fortune's list of Most Powerful Women. Fortune also listed Yaccarino as one of the CEOs who struggled the most in 2023.
In early 2023, Linda Yaccarino engaged in Super Bowl ad space negotiations with Elon Musk for NBCUniversal to run ads on Twitter, leading to increased communication between them.
In June 2024, the Financial Times reported "growing tensions between Musk and Yaccarino", as Musk "pile[s] pressure on her to raise revenues and lower her expenses".
In August 2024, Linda Yaccarino announced that X had filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) for allegedly orchestrating an 'illegal' advertisement boycott against X.
On July 9, 2025, Linda Yaccarino announced her resignation from X, without providing a reason.
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