History of Liquid Death in Timeline

Liquid Death is a canned water company founded by Mike Cessario, operating under Supplying Demand, Inc. Marketed with the edgy tagline "murder your thirst," the water is sold in distinctive tallboy cans. Starting online sales in January 2019, its water was canned by Wilderness Asset Holdings LLC in Virginia as of 2023. By March 2024, the company reached a valuation of $1.4 billion and offers 14 flavors.

2009: Inspiration for Liquid Death

In 2009, Mike Cessario was inspired to create Liquid Death after observing concertgoers drinking water out of Monster Energy cans at Vans Warped Tour.

July 6, 2017: Trademark Application

On July 6, 2017, Mike Cessario filed a trademark application for "Liquid Death" with the United States Patent and Trademark Office.

January 2019: Began Selling to Consumers

In January 2019, Liquid Death began selling to consumers on its website.

February 2020: Expanded into Whole Foods

In February 2020, Liquid Death expanded its distribution into Whole Foods Market in the United States.

February 2020: Series A Funding

In February 2020, Liquid Death raised $9 million in a Series A funding round.

May 2020: Released 'Greatest Hates' Album

In May 2020, Liquid Death released 'Greatest Hates', an album of death metal music with lyrics from hate comments received online.

August 2020: Expanded into 7-Eleven

In August 2020, Liquid Death began a trial run in two hundred 7-Eleven stores in Los Angeles and San Diego.

September 2020: Series B Funding

In September 2020, Liquid Death raised $23 million in a Series B funding round.

2020: Introduced Sparkling Water

In 2020, Liquid Death expanded its product line by introducing a sparkling water variety.

May 2021: Series C Funding with Live Nation

In May 2021, Liquid Death raised $15 million in a Series C funding round with Live Nation.

December 2021: Began Selling in Supermarkets

As of December 2021, Liquid Death started selling in large supermarket chains such as Publix and Sprouts.

2021: Company Revenue

In 2021, Liquid Death's revenue rose to $45 million.

January 2022: Series C Funding

In January 2022, Liquid Death raised $75 million in Series C funding and received a $525 million valuation.

February 2022: Super Bowl Advertisement

In February 2022, Liquid Death aired an advertisement during Super Bowl LVI featuring children drinking the beverage and using Judas Priest's 'Breaking the Law'.

October 2022: Funding Round

In October 2022, Liquid Death raised $70 million in a funding round at a $700 million valuation.

March 2023: Announced Sale of Tea Flavors

In March 2023, Liquid Death announced the sale of three tea flavors: Grim Leafer, Rest in Peach, and Dead Billionaire.

November 2023: Name Change

In November 2023, Liquid Death changed the name of their tea flavor Armless Palmer to Dead Billionaire after a threatened lawsuit from Arizona Beverage Company.