History of Liquid Death in Timeline

Liquid Death, legally Supplying Demand, Inc., is a canned water company established by Mike Cessario and based in Los Angeles, California. Marketing its products with the tagline "murder your thirst," Liquid Death sells water in distinctive tallboy cans (12-19.2 fl oz) and boasts 14 different flavors. Sourcing its canned water from Wilderness Asset Holdings LLC, it commenced direct-to-consumer sales via its website in January 2019. By March 2024, Liquid Death had achieved a valuation of $1.4 billion.

January 2019: Drink Sales Begin

In January 2019, Liquid Death started selling its canned water directly to consumers through its website.

February 2020: Expansion into Whole Foods Market

In February 2020, Liquid Death expanded into Whole Foods Market in the United States, becoming the fastest-selling water brand on its shelves.

February 2020: Series A Funding Round

In February 2020, Liquid Death raised $9 million in a Series A funding round.

May 2020: Greatest Hates Album Release

In May 2020, Liquid Death released "Greatest Hates", an album of death metal music created with lyrics from hate comments the company received online.

August 2020: Expansion into 7-Eleven Stores

In August 2020, Liquid Death expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego markets as part of a trial run.

September 2020: Series B Funding Round

In September 2020, Liquid Death raised $23 million in a Series B funding round.

2020: Sparkling Water Variety Introduction

In 2020, Liquid Death introduced a sparkling water variety and four flavored carbonated beverages: Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. These contain added natural flavorings, acidulants and sugar from agave nectar.

May 2021: Series C Funding Round

In May 2021, Liquid Death raised an additional $15 million in a Series C funding round, including investment from Live Nation, which agreed to sell the drink exclusively in its events and venues.

December 2021: Supermarket Chain Expansion

In December 2021, Liquid Death began selling in large supermarket chains such as Publix and Sprouts stores.

2021: Revenue in 2021

In 2021, Liquid Death's revenue rose to $45 million.

January 2022: Series C Funding and Valuation

In January 2022, Liquid Death raised $75 million in Series C funding and received a $525 million valuation.

February 2022: Super Bowl LVI Advertisement

In February 2022, during Super Bowl LVI, Liquid Death released an advertisement featuring children enjoying the beverage with Judas Priest's song "Breaking the Law", parodying advertisements for alcoholic beverages, ending with the tagline "Don't be scared, it's just water".

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October 2022: Funding Round Led by Science

In October 2022, Liquid Death raised a round led by Science for $70 million at a $700 million valuation.

March 2023: Tea Flavors Announced

In March 2023, Liquid Death announced the sale of three tea flavors: Grim Leafer, Rest in Peach, and Dead Billionaire, each containing agave nectar and 30 mg of caffeine.

November 2023: Name Change for Tea Flavor

In November 2023, Liquid Death changed the name of its Armless Palmer tea flavor to Dead Billionaire after the Arizona Beverage Company threatened to sue for commercial use of the Palmer name.