Rich Energy, founded in 2015 by William Storey and an anonymous Austrian scientist, was a British beverage brand. The energy drink project started in 2009, with the UK distribution company established six years later. The brand gained notoriety due to limited information about its product, leading to controversies about its existence and alleged involvement in Formula 1 sponsorships.
2009: Energy Drink Project Began
In 2009, the Rich Energy drink project began with the development of the product.
2015: Rich Energy Founded
In 2015, Rich Energy, a British beverage brand, was founded by William Storey and an anonymous Austrian scientist. The UK distribution company was also established in 2015.
2016: Sponsorship Deal with Alex Thomson
In 2016, British yachtsman Alex Thomson signed a sponsorship deal with Rich Energy.
2017: Sponsorship of True Heroes Racing
In 2017, Rich Energy sponsored the British Superbike team True Heroes Racing.
May 2019: Court Case with Whyte Bikes
In May 2019, Rich Energy Ltd. was involved in a court case with Whyte Bikes over logo similarity. Rich Energy lost, and the judge declared they had misled the court.
July 2019: End of Sponsorship Deal with Haas F1 Team
On 10 July 2019, Rich Energy's Twitter announced the end of its sponsorship deal with Haas F1 Team due to poor performance and Formula One Group's politics. Shareholders later disowned the announcement, attributing it to "the rogue actions of one individual."
July 2019: Company Renamed and Reincorporated
On 16 July 2019, Rich Energy announced its renaming to "Lightning Volt Ltd.", followed by the incorporation of a new company named "Rich Energy Limited" on 19 July 2019. William Storey and Zoran Terzic resigned as directors of Lightning Volt Ltd. before being reappointed on 29 August 2019.
August 2019: Storey Retakes Majority Shareholding
In August 2019, William Storey bought back shares from Matthew Kell to retake a majority shareholding in the company after his apparent exit.
September 2019: Termination of Deal with Rich Energy
On 9 September 2019, a day after the Italian Grand Prix, Haas announced the termination of the deal with Rich Energy with immediate effect.
2019: Sponsorship of British Indy Lights and Australian GT Drivers
In 2019, Rich Energy sponsored British Indy Lights driver Toby Sowery and Australian GT drivers Rio Nugara and David Russell.
February 2020: Title Sponsor of OMG Racing
In February 2020, Rich Energy was announced as the new title sponsor of British Superbike Championship race entrant OMG Racing.
July 2020: Sponsor of BTCC Driver Michael Crees
In July 2020, Rich Energy was announced as a sponsor of BTCC driver Michael Crees, who drives for BTC Racing.
October 2020: Lightning Volt Limited Declared Insolvent
On 27 October 2020, Lightning Volt Limited was declared insolvent following a petition by a creditor.
January 2021: Liquidator Appointed
On 13 January 2021, a liquidator was appointed for Lightning Volt Limited.
2021: Branding on BTCC Vauxhall Astras
In 2021, Rich Energy branding could be seen on the BTCC Vauxhall Astras of Jason Plato and Daniel Lloyd.
2021: Sponsored Jamaican Bobsleigh and Skeleton Federation
In 2021, Rich Energy sponsored the Jamaican Bobsleigh and Skeleton Federation.
2022: Sponsored Jamaican Bobsleigh and Skeleton Federation
In 2022, Rich Energy sponsored the Jamaican Bobsleigh and Skeleton Federation.
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