The Sidemen Charity Match is an event organized by the British YouTube group, the Sidemen, to raise money for charitable causes. Prominent YouTubers and other online personalities participate as players, drawing large crowds and generating significant online viewership. The event combines the appeal of internet celebrity culture with a traditional sports format to raise awareness and funds for various charities.
On August 2015, five members of the Sidemen participated in the first EE Wembley Cup as Sidemen United, losing against Spencer FC 5–2.
In June 2016, the first Sidemen Charity Match was held at St Mary's Stadium in Southampton, raising over £110,000 for the Saints Foundation. The livestream had over 600,000 viewers, and 15,000 people attended the match.
Since 2016, the Sidemen Charity Match has been held on five occasions at various stadiums including St Mary's Stadium, the Valley, and London Stadium. These matches are livestreamed on YouTube to promote charitable causes, with the Sidemen Football Club competing against the YouTube Allstars.
In 2017, Sidemen members Wroetoshaw, TBJZL, and KSI participated in the Wembley Cup as part of Tekkers Town, who lost against Hashtag United 6–1.
In 2017, the second Sidemen Charity Match was held at The Valley, London, raising £210,000 for the NSPCC and the Charlton Athletic Community Trust.
In 2018, the third Sidemen Charity Match was held at The Valley, London, raising £65,747 for the Young Minds Trust and the Charlton Athletic Community Trust.
In 2022, the fourth Sidemen Charity Match achieved a Guinness World Record for the highest live viewership on a YouTube charity sports match, reaching over 2.5 million viewers.
In 2022, the fourth Sidemen Charity Match raised over £1,000,000 for CALM, Teenage Cancer Trust, Rays of Sunshine and M7 Education. The livestream secured a Guinness World Record with 2,558,501 viewers.
On September 2023, the fifth Sidemen Charity Match was held at London Stadium, with Sidemen FC winning 8–5 against the YouTube Allstars. Aitch performed during the halftime show. The event raised over £2.4 million for various charities.
In November 2024, the Sidemen announced that a sixth charity match would be held.
In March 2025, the sixth Sidemen Charity Match will be held at Wembley Stadium, supporting BBC's Children in Need and the Sidemen's Bright Side.
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