History of StockX in Timeline

StockX is an online marketplace, founded in 2015-2016 by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman. Based in Detroit, it initially focused on sneakers but has expanded to include electronics like game consoles and smartphones. The company employs over 800 people in Detroit and has international offices in London and Eindhoven, along with authentication facilities in multiple US locations. Greg Schwartz currently serves as CEO, and Deena Bahri became the first CMO in 2019.

February 2016: StockX Launched

In February 2016, StockX was officially launched by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman.

February 2017: Raised $6 Million

In February 2017, StockX raised $6 million in funding from various investors.

October 2017: First 'StockX Day' Event Held

In October 2017, StockX held its first "StockX Day" event in Detroit, inviting resellers, platform users, and industry influencers to meet employees and see operations, with approximately 200 people in attendance.

2017: Collaboration with Eminem for Hurricane Relief

In 2017, Eminem collaborated with StockX to raffle off his Air Jordan sneakers designed with Carhartt to raise funds for Hurricane Harvey relief efforts.

2017: Surpassed eBay in Sneaker Transactions

In 2017, StockX surpassed eBay in total sneaker transactions.

April 2018: Second 'StockX Day' Event Held

In April 2018, StockX held its second "StockX Day" event, with 150 buyers and sellers selected from 3,000–5,000 applicants to attend.

June 2018: Authentication Facility Relocation

In June 2018, StockX relocated its authentication center in Detroit's Corktown neighborhood to a larger facility to increase the number of authentications.

September 2018: International Buyers

As of September 2018, 15% of StockX's buyers were international.

September 2018: Raised $44 Million

In September 2018, StockX received $44 million in a second venture round, which helped fund its international expansion.

October 2018: Opened first international headquarters

In October 2018, StockX opened its first international headquarters in London.

2018: Collaboration with Wu-Tang Clan for Charity

In 2018, StockX and Wu-Tang Clan collaborated on the Charity Rules Everyone Around Me (C.R.E.A.M.) campaign, which benefited the Wu-Tang Foundation to support children in underserved communities.

January 2019: Partnered with Ben Baller for First IPO

In January 2019, StockX partnered with Ben Baller to sell 800 pairs of black and red slides directly to the public, marking the company's first "initial product offering" (I.P.O.).

May 2019: Third "StockX Day" event and New York location

In May 2019, StockX held a third "StockX Day" event for an audience of 300 and announced the opening of its first permanent location in New York City along with several major product updates.

June 2019: Scott Cutler Appointed CEO

In June 2019, Scott Cutler was appointed as the chief executive officer of StockX.

June 2019: Valued at $1 Billion

In June 2019, StockX raised $110 million and was valued at $1 billion in a venture round.

August 2019: Company Size

As of August 2019, StockX has over 800 employees.

2019: Data Breach, Advertising Agreement, and CMO Appointment

In 2019, StockX experienced a data breach, reached a multiyear advertising agreement with Bleacher Report, and appointed Deena Bahri as its first chief marketing officer.

2019: Opened Fifth Authentication Center

In 2019, StockX opened a fifth authentication center located in Eindhoven, Netherlands.

September 2020: Co-founder Josh Luber Leaves StockX

In September 2020, StockX co-founder Josh Luber left the company.

November 2020: Expanded marketplace to electronic products

In November 2020, StockX expanded its marketplace to include electronic products such as game consoles, smartphones, and computer hardware, in addition to clothing and sneakers.

April 8, 2021: StockX valued at $3.8 billion

On April 8, 2021, StockX raised $255 million in a late-stage financing round, valuing the company at more than $3.8 billion.

November 2021: Signed Paige Bueckers as Spokesperson

In November 2021, StockX announced that it had signed UConn basketball player Paige Bueckers as its primary spokesperson for its basketball and women's sports lines.