The Tesla Model 3, introduced in 2017, is an all-electric mid-size sedan designed for affordability. It quickly became the world's best-selling plug-in electric car from 2018 to 2020. Its success signifies a major step toward mainstream EV adoption. By June 2021, the Model 3 achieved a milestone as the first electric car to surpass 1 million global sales. A crossover SUV based on the Model 3 chassis, the Tesla Model Y, later surpassed the Model 3 in sales.
In 2024, 23% of Tesla Model 3 model year 2020 failed their first inspection in Denmark, compared to 9% of electric cars from other brands.
In November 2024, the Tesla Model 3 ranked last in a TÜV analysis of road-worthiness inspections for newer cars in Germany and Austria. The high failure rate was partly attributed to Tesla's lack of required regular maintenance.
In 2024, the fully electric STCC Scandinavia Touring Car Championship featured race cars based on Tesla Model 3 of Brink Motorsport, marking Tesla's debut in automobile racing and enabling races in Gothenburg’s city center.
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