Career Timeline of Dana White: Major Achievements and Milestones
From career breakthroughs to professional milestones, explore how Dana White made an impact.
Dana White is an American businessman, primarily known as the CEO and president of the Ultimate Fighting Championship (UFC). Under his leadership, the UFC has grown into a global mixed martial arts organization. His net worth was estimated at $500 million in 2019. He also owns Power Slap, a slap fighting promotion founded in 2022. In 2025 he was elected to the board of directors of Meta Platforms.
January 2001: Acquisition of UFC
In January 2001, Lorenzo and Frank Fertitta acquired the UFC for $2 million, subsequently becoming a subsidiary of Zuffa, and Dana White was installed as the company's president.
2004: Fertitta Investment in UFC
By 2004, the Fertittas had invested over $40 million into the UFC without significant growth or profitability.
2006: UFC 66 Success
In 2006, UFC 66, headlined by Chuck Liddell and Tito Ortiz, generated over 1,000,000 pay-per-view buys.
2008: UFC Valuation
By 2008, the UFC was valued by Forbes at $1.1 billion.
2010: Flash Entertainment Stake in Zuffa
In 2010, Flash Entertainment bought a 10% stake in Zuffa for a reported $150–175 million.
2011: $100,000 donation to his former high school
In 2011, Dana White donated $100,000 to his former high school to fund renovations to their athletic facilities.
2011: Initial Stance on Women in UFC
In 2011, Dana White initially responded "never ever" to the question of women in the UFC.
February 2013: First Women's Bout in UFC
In February 2013, the UFC held its first women's bout, featuring Ronda Rousey and Liz Carmouche.
2015: UFC Revenue and PPV Buys
In 2015, the UFC's gross revenue reached $600 million, with Ronda Rousey and Conor McGregor accounting for 4.6 million pay-per-view buys.
July 2016: Zuffa Sold to WME-IMG
In July 2016, Zuffa was sold to a consortium of investors led by WME-IMG for $4.025 billion, with Dana White continuing as president.
October 2017: Entering Boxing
In October 2017, Dana White announced at Freddie Roach's Wild Card West boxing club that he was "getting into boxing, 100 percent".
2017: $1 million donation to victims of the Las Vegas shooting
In 2017, Dana White donated $1 million to the victims of the Las Vegas shooting.
March 2019: New Contract and ESPN Deal
In March 2019, Dana White signed a new seven-year contract to remain president of the UFC, as the UFC signed a deal with ESPN.
August 2019: Net Worth Estimated
In August 2019, Dana White's net worth was estimated at $500 million.
2019: Intention to Incorporate Boxing
In 2019, Dana White expressed his desire to incorporate boxing into the company portfolio of the UFC.
2019: $100,000 donation to Dustin Poirier's charity
In 2019, after UFC 242, Khabib Nurmagomedov raised $100,000 for Dustin Poirier's charity, The Good Fight Foundation. Dana White followed and also donated $100,000 to Poirier's charity foundation.
April 2020: Helping Rebuild the Economy
In April 2020, Dana White joined a group of industry leaders to help the United States rebuild its economy hit by the coronavirus pandemic.
2022: Boxing Promotion is a Broken Business
In 2022, Dana White backpedaled on his boxing plans, stating that boxing promotion is "a broken business that is an absolute nightmare to try to fix".
2022: Founded Power Slap
In 2022, Dana White founded Power Slap, a slap fighting promotion.
April 2023: UFC and WWE Merger
In April 2023, Endeavor announced a deal to merge WWE with UFC, forming TKO Group Holdings, and Dana White was named CEO of the UFC.
March 2024: High-stakes baccarat winnings at Caesars Palace
In March 2024, Dana White stated he plays high-stakes baccarat, wagering up to $350,000 per hand at Caesars Palace. He claimed to have won $26 million at Caesars Palace from January to March 2024.
2024: $50,000 donation towards victims affected by attempted assassination of Donald Trump
In 2024, Dana White donated $50,000 towards the support of victims affected by the attempted assassination of former president Donald J. Trump during a rally held on July 13 in Butler, Pennsylvania.
2024: Promotion of Callum Walsh Card
In 2024, Dana White promoted a card featuring Irish boxer Callum Walsh which was streamed on UFC Fight Pass.
January 2025: Elected to Meta Platforms Board of Directors
In January 2025, Meta Platforms announced that Dana White had been elected to its board of directors.
March 2025: Partnership for Zuffa Boxing
In March 2025, Dana White announced a partnership with Turki Al-Sheikh to create a new boxing league named Zuffa Boxing.
August 2025: Broadcast Deal with Paramount and CBS
In August 2025, Dana White stated that the UFC had reached a seven-year, $7.7-billion broadcast deal with Paramount and CBS set to begin in 2026.
2025: Re-entering Boxing Promotion
In 2025, Dana White re-announced his intention to enter boxing promotion, stating he was "coming in guns blazing".
2025: Elected to Meta Platforms Board
In 2025, Meta Platforms elected Dana White to its board of directors.
2026: Start of Broadcast Deal
In 2026, the seven-year, $7.7-billion broadcast deal between UFC, Paramount, and CBS begins, giving US fans access to UFC content without Pay-Per-View.
May 28, 2025: Founding Partner of Phorm Energy
On May 28, 2025, Dana White became one of the founding partners of Phorm Energy, a zero-sugar energy drink.
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